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2025上半年不动产行业AI应用爆发,明源云成关键推手
Group 1: AI Integration in Real Estate - Mingyuan Cloud has integrated the DeepSeek large model, achieving over 2,500 project applications across real estate, home furnishing, and automotive industries, with a daily inference usage exceeding 120,000 [2] - The "AI Capability Three-Step" strategy proposed by Mingyuan Cloud allows real estate companies to enhance efficiency and reduce costs throughout investment management, project construction, and rental/sales operations [2] - Mingyuan Cloud has launched a series of AI products for marketing, including AI Creative Workshop, AI Live Broadcast, AI Salesperson, and AI Traffic Flow, transforming every aspect of marketing [2] Group 2: Partnerships and Collaborations - LianTou Real Estate and Mingyuan Cloud have integrated AI into real estate marketing, creating a digital marketing system that covers the entire customer lifecycle [4] - China Resources Land and Mingyuan Cloud have developed an integrated media matrix for customer acquisition across platforms like Douyin, Xiaohongshu, and Video Number [4] - Poly and Run have upgraded their direct sales capabilities through AI, achieving a 30-fold increase in exposure and a 25% increase in lead generation while reducing project costs by nearly 300,000 [5] Group 3: Digital Transformation in Project Management - Guangzhou Industrial Investment Group and Mingyuan Cloud aim to create a digital benchmark in engineering construction, focusing on quality, safety, planning, cost, design, and documentation [6] - Guiyang Investment Control and Mingyuan Cloud are developing a project management platform to enhance management efficiency and precision [6] - Suqian City Investment and Mingyuan Cloud are leveraging digital transformation for efficient management of state-owned assets, providing comprehensive oversight of asset operations [6] Group 4: International Expansion and Events - Mingyuan Cloud's overseas company MytePro has launched its Tokyo office, marking a significant step in its global business expansion [12] - MytePro hosted an event in Hong Kong focusing on AI's role in driving digital transformation in the real estate and construction sectors, attracting various industry stakeholders [12] - Mingyuan Cloud has organized numerous forums and events across China, engaging over 600 leaders from state-owned enterprises to discuss key development topics in the real estate sector [11]