2025年上半年，不动产行业历经着一场AI驱动的生产力革命。明源云和伙伴们躬身入局，率先拥抱变 化。 一、AI大事件 明源云率先接入DeepSeek大模型。在DeepSeek 大模型爆火前，明源云客已率先接入，目前已实现地产/ 家居/汽车三大行业，2500+项目应用落地，日均推理用量12万+。 之后，明源云提出「AI能力三级跳」战略，不动产企业可从前期的投资管理，到中期的项目建设，到 后期的租售运营服务，通过AI实现全程提效降本。 同时，明源云发布「投建营AI产品整体蓝图」，并在营销阶段推出一系列AI产品——AI创意工场、AI 走播、AI销售员、AI投流等，重塑营销每一个环节。 保利和润牵手明源云，用AI赋能短直能力升级。作为"2025中国房地产策划代理百强企业TOP1"，保利 和润通过AI赋能短直能力升级，构建销售自获客能力。实现了试点项目矩阵账号30多倍的曝光、留资 量25%的提升，缩减了近30万的单项目年投入成本。 龙湖成立了DTC线上能力中心，快速搭建矩阵账号，自建MCN孵化团队，开创集中打盘新玩法，并通 过"人工自建素材库+AI视频营销助手"破解素材难题，让龙湖营销再次走在行业前列。 华发携手明源云 ...

Core Viewpoint - The real estate industry is transitioning towards a focus on quality and sustainability, driven by the "good house" concept, with government support in standards, technology, and projects [1][2]. Group 1: Industry Transformation - The "good house" initiative aims to create safe, comfortable, green, and smart housing, marking a new development path for the real estate sector [2]. - The implementation of the National Standard for Residential Projects sets baseline requirements for the construction of "good houses" [2]. - The demand for "good houses" is expected to activate new growth momentum in the real estate industry, supported by policies in planning, land, finance, and other areas [2]. Group 2: Marketing and Sales Challenges - The transition to "good houses" necessitates improved marketing strategies to effectively communicate unique features to potential buyers [3]. - There is a need for enhanced marketing capabilities to meet the higher demands for design, construction, and operation of "good houses" [3]. - AI technology can assist in capturing operational data and providing maintenance suggestions, improving overall efficiency [3]. Group 3: AI Integration in Real Estate - Mingyuan Cloud is leveraging AI technology to enhance real estate services, with plans to develop specialized AI models based on extensive industry data [4]. - The company has signed contracts worth approximately 28 million RMB for its AI products, covering nearly 1,000 real estate projects [4]. - Mingyuan Cloud focuses on integrating industry data with AI capabilities to improve application efficiency and reduce development redundancy [5]. Group 4: Future Growth and Market Expansion - The company anticipates rapid growth in its AI product offerings, with projected contract values potentially exceeding 100 million RMB by 2026 [7]. - The goal is to increase market penetration of AI products and expand market share through differentiated competitive strategies [7]. - Mingyuan Cloud aims to cover over 10,000 real estate projects with its AI solutions in the future [7].