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【明源云(0909.HK)】收入受签单影响预计下滑,关注AI产品商业化进展——2025H1业绩前瞻(付天姿/杨朋沛)
光大证券研究· 2025-08-05 23:06
Core Viewpoint - The real estate industry is currently in a smooth adjustment phase, with a significant decline in contract amounts affecting revenue recognition for the first half of 2025, leading to an expected total revenue of 610 million RMB, a year-on-year decrease of 14.8% [3] Revenue Performance in 2024 - In 2024, the company's revenue was 1.435 billion RMB, down 12.5% year-on-year, with an adjusted net loss of 40 million RMB, an improvement from a loss of 170 million RMB in 2023, primarily due to a substantial reduction in expenses [4] - Total expenses for 2024 were 1.484 billion RMB, a decrease of 28.8% year-on-year, with sales, management, and R&D expenses down 17.8%, 53.0%, and 25.0% respectively [4] - The company reduced its workforce from 4,247 in 2021 to 1,912 by the end of 2024, with further reductions expected to 1,600-1,700 by mid-2025 [4] - Revenue breakdown includes: - Customer relationship management revenue of 859 million RMB, down 9.2% year-on-year, with cloud customer revenue at 810 million RMB, down 6.6% [4] - Project construction revenue of 124 million RMB, down 20.7% year-on-year [4] - Asset management and operation revenue grew 14.2% to 100 million RMB, driven by local city investment companies focusing on revitalizing existing real estate [4] - Tianji PaaS platform revenue decreased 24.6% to 112 million RMB, significantly impacted by reduced demand from residential developers [4] AI Product Development - The company has launched multiple AI+ marketing products, with total signed amounts for AI products in 2024 reaching approximately 28 million RMB, covering around 1,000 real estate projects [5] - The average contract value for signed projects is about 28,000 RMB per project per year [5] - In February 2025, the company announced the integration of the DeepSeek large model into its AI digital marketing products, successfully applied in over 2,500 projects across real estate, home furnishings, and automotive industries, with a daily inference volume exceeding 120,000 [5] - Expected AI product signed amounts for the first half of 2025 are around 30 million RMB, with a total for 2025 projected to reach 60 million RMB [5]