7月15日，由中国广告协会主办的2025（第21届）中国广告论坛·城市文旅品牌论坛在内蒙古自治区呼和 浩特市开幕。作为中国广告行业规格最高、规模最大、影响力最广的年度盛会之一，本届论坛以"AI推 动广告新阶段·品牌提升发展高质量"为主题，聚焦人工智能、区域品牌与文旅产业的深度融合，搭 建"广告+品牌+文旅"三位一体的创新交流平台，全面展示新时代广告业在技术革新、品牌塑造与产业 共融中的巨大潜能。 论坛首次走进"青城"呼和浩特，立足北疆文化厚土与数字经济新动能，依托其强劲的算力基础与文旅资 源优势，展现广告行业与区域经济、城市品牌共融共生的广阔前景。来自政产学研的行业代表齐聚一 堂，共同围绕广告业的结构性转型与价值重构展开思想碰撞。 论坛开幕式由中国广告协会会长、国际广告协会全球副主席张国华主持。"在被誉为草原丝路明珠的呼 和浩特，我们齐聚一堂，共赴2025中国广告论坛之约。"张国华表示，这座城市不仅承载着敕勒川草原 的豪迈情怀，更拥有"中国云谷"的强大算力，正以文旅融合的方式谱写崭新篇章。第21届中国广告论 坛"呼和浩特欢迎您"的热情邀约，也已在全国各大城市大屏小屏闪耀呈现，形成了令人瞩目的"全国亮 屏"效应 ...

Core Viewpoint - The real estate industry is transitioning towards a focus on quality and sustainability, driven by the "good house" concept, with government support in standards, technology, and projects [1][2]. Group 1: Industry Transformation - The "good house" initiative aims to create safe, comfortable, green, and smart housing, marking a new development path for the real estate sector [2]. - The implementation of the National Standard for Residential Projects sets baseline requirements for the construction of "good houses" [2]. - The demand for "good houses" is expected to activate new growth momentum in the real estate industry, supported by policies in planning, land, finance, and other areas [2]. Group 2: Marketing and Sales Challenges - The transition to "good houses" necessitates improved marketing strategies to effectively communicate unique features to potential buyers [3]. - There is a need for enhanced marketing capabilities to meet the higher demands for design, construction, and operation of "good houses" [3]. - AI technology can assist in capturing operational data and providing maintenance suggestions, improving overall efficiency [3]. Group 3: AI Integration in Real Estate - Mingyuan Cloud is leveraging AI technology to enhance real estate services, with plans to develop specialized AI models based on extensive industry data [4]. - The company has signed contracts worth approximately 28 million RMB for its AI products, covering nearly 1,000 real estate projects [4]. - Mingyuan Cloud focuses on integrating industry data with AI capabilities to improve application efficiency and reduce development redundancy [5]. Group 4: Future Growth and Market Expansion - The company anticipates rapid growth in its AI product offerings, with projected contract values potentially exceeding 100 million RMB by 2026 [7]. - The goal is to increase market penetration of AI products and expand market share through differentiated competitive strategies [7]. - Mingyuan Cloud aims to cover over 10,000 real estate projects with its AI solutions in the future [7].

Core Insights - The development of AI is creating new opportunities across various industries, with large models driving the digital ecosystem forward [1] - The industrial internet is becoming a key driver for digital transformation in many sectors, enhancing efficiency and intelligence in products and services [1] Group 1: Company Developments - Meiyun Zhishu, an industrial software company incubated by Midea Group, leverages AI technologies to provide digital consulting services and industrial software solutions across verticals like automotive and electronics [2] - Xuanwu Cloud, a CRM service provider, is enhancing its AI capabilities to create impactful products, such as its Xuantong AI, which improves marketing efficiency for consumer goods companies [3] - Mingyuan Cloud, a digital solution provider for the real estate ecosystem, is accelerating its "AI+SaaS" product innovation to drive business growth and enhance customer engagement [3] Group 2: Industry Trends - The integration of AI in industrial internet is significantly supporting digital transformation and improving production efficiency across various sectors [4] - Companies like Meiyun Zhishu are sharing their digital experiences with other manufacturers, helping them implement AI solutions to enhance operational efficiency [4] - The collaboration between industry and academia is being emphasized, with companies like Gechuang Dongzhi partnering with universities to foster AI research and application [6][7] Group 3: Talent Development - There is a notable talent shortage in the AI and digitalization sectors, prompting companies to collaborate with educational institutions to bridge the gap [6] - Meiyun Zhishu is actively working with nearly 200 universities to create a comprehensive talent innovation platform that integrates education and industry needs [7]

Group 1 - The core viewpoint of the articles highlights the integration of artificial intelligence in government services in Shandong, significantly improving efficiency and citizen satisfaction [1][2][3][4]. - The "no human approval" model implemented in Linqing City allows for instant processing of temporary road occupation approvals, achieving over 90% instant approval rates and a satisfaction rate exceeding 90% among businesses [1]. - The introduction of digital spokespersons, such as "Xiao Xin," enhances policy communication, reaching over 100,000 residents with engaging content [2]. - The "Good Yun Ban" AI assistant in Yuncheng County provides real-time responses to over 1,100 government service inquiries, achieving a satisfaction rate of over 95% since its launch [3]. - The "one-click generation" system in Anqiu City reduces form-filling time from 30-50 minutes to just 3-5 minutes, serving over 35,000 enterprises [4]. Group 2 - The AI-driven urban management system in Zhangdian District, Zibo City, has effectively identified and addressed 6,605 urban management issues, enhancing the city's management capabilities [5]. - The integration of AI in urban inspections, utilizing smart patrol vehicles and drones, ensures comprehensive coverage and improves the accuracy of problem detection [5]. - The implementation of "no proof" scenarios in Anqiu City, particularly in teacher qualification recognition, has improved approval efficiency by 90% through data sharing and online collaboration [4].

Core Insights - The Fourth Global Digital Trade Expo was successfully launched in Beijing, focusing on digital trade and investment opportunities in Zhejiang province [1][3] - The event aims to create a platform for efficient capital and project matching, particularly in the digital trade technology startup sector [3][11] Group 1: Event Overview - The event was organized by the Global Digital Trade Expo Organizing Committee and involved various government and financial institutions [1] - Key attendees included representatives from over 20 investment institutions and nearly 30 tech companies, totaling more than 80 participants [1] Group 2: Government and Financial Support - Zhejiang province is recognized as a leader in China's digital economy, with multiple leading enterprises and tech startups [3] - The Industrial and Commercial Bank of China (ICBC) in Zhejiang has increased credit support for tech industries, achieving over 480 billion yuan in loans and serving more than 14,000 clients [7] Group 3: Investment and Innovation - The event featured presentations from various investment firms discussing their investment strategies and innovations in technology finance [10] - Ten tech companies showcased their core technologies and products, including advancements in AI, quantum encryption, and autonomous vehicles [10] Group 4: Networking and Collaboration - The "Investment Day" activity was officially launched, facilitating on-site matching between venture capital and project representatives [11][16] - Initial cooperation intentions were established between multiple investment institutions and tech companies through one-on-one discussions [16]

在实施诈骗环节，骗子以帮助取消扣费服务为由，让事主进一步操作。李小燕介绍了三种情况：一是诱骗事主访 问虚假网站，下载远程控制软件，获取手机权限，通过直接控制的方式，操作事主的手机进行转账；二是通过远 程会议软件，间接引导事主操作网银、互联网金融、贷款等软件进行转账；三是引导事主下载安装远程NFC软 件，诱骗事主将银行卡贴在手机上，进行远程刷卡。 手机被黑咋办？警方提醒：强制重启、断网、拔卡 北京市公安局刑侦总队召开新闻发布会 北京警方向广大市民群众发布提示：一是任何企业的客服都不会要求你脱离企业的官方平台进行操作。二是不要 通过非官方渠道下载安装APP等软件。 李小燕介绍，北京警方每周一公布涉诈APP和网址，目前已经公布第七批，近期常见涉诈APP有"云客服""及时服 务"等，大家可以到"北京反诈"视频号上查看。 5月28日，北京市公安局刑侦总队召开新闻发布会。北京市公安局刑侦总队政治处主任李小燕表示，今年以来，骗 子的诈骗手段从冒充银行金融机构专业客服，演变成冒充与日常生活密切相关的各互联网平台、快递物流客服。 李小燕举例称，比如通过发送含有虚假快递信息、手机号码的短信作为首次接触方式，谎称事主有快递到达快递 ...

Core Insights - The establishment of the Assistive Technology Innovation Park in Xiaoshan Jingjiang Street is transforming the employment prospects of disabled individuals through technology and compassion [1] - The park has successfully incubated multiple enterprises run by disabled individuals and has trained over 3,500 people through customized courses [2] Group 1 - The park occupies 10 acres and has 600 workstations, enabling visually impaired individuals to use a five-fold speed reading software for e-commerce customer service, while hearing-impaired individuals handle product packaging [1] - A notable success story is Shen Ke, a visually impaired individual who transitioned from being a beneficiary to leading a team of over 500 visually impaired customer service representatives at Alibaba Cloud [1] - The park has developed a visually impaired cloud customer service system in collaboration with Alibaba's technical team, which has become a model case at the National Information Accessibility Conference [1] Group 2 - The park collaborates with Zhejiang Gongshang University and Zhejiang Special Education Vocational College to provide expert assistance and customized training for disabled individuals in e-commerce [2] - A comprehensive support system has been established in Jingjiang Street, linking various resources to create more job opportunities for disabled individuals [2] - The "Towards the Light" virtue studio, located within the park, promotes a culture of respect for helpers and dignity for beneficiaries, with educational materials developed by Shen Ke's team filling a gap in the domestic market [2]

内容概况：近年来，中国房地产信息化行业市场规模呈现出快速增长的态势。随着房地产行业的数字化 转型加速，以及新兴技术如大数据、云计算、人工智能、物联网等在房地产领域的广泛应用，房地产信 息化市场规模持续扩大。据数据统计，2023年，我国房地产信息化行业市场规模达1998.84亿元。2024 年，我国房地产信息化行业市场规模约为2386.91亿元。 相关上市企业：东软集团（600718）、万达信息（300168）、万科A（000002）、河北建设 （HK.01727）、ST易联众（300096）、城建发展（600266）、保利发展（600048） 相关企业：易居（中国）企业控股有限公司、深圳市明源云科技有限公司、上海克而瑞信息技术有限公 司 关键词：房地产信息化行业产业链、房地产信息化行业发展现状、房地产信息化行业发展趋势 一、房地产信息化行业定义及分类 房地产信息化是指利用信息技术（如互联网、大数据、云计算、物联网、人工智能等）对房地产行业的 各个环节进行数字化、网络化和智能化改造，实现房地产资源的优化配置、业务流程的高效运作以及服 务质量的显著提升。其核心在于通过信息技术的深度融合，推动房地产行业向更加透明、 ...

Group 1 - The article highlights a new variant of fraud where scammers use delivery messages to lure victims into contacting them, leading to financial theft through deceptive tactics [4][10][12] - Victims, particularly the elderly, are targeted by scammers who exploit their anxiety about financial loss, resulting in significant monetary thefts [12][6] - The fraud scheme involves sending fake delivery notifications that prompt victims to call a provided number, where they are misled into believing they have subscribed to a costly service [10][18] Group 2 - The article describes specific cases where victims, such as Mr. Dong and Mr. Xue, lost substantial amounts of money (800 yuan monthly and 170,000 yuan respectively) after being tricked into providing personal information [3][6] - Scammers utilize misleading messages that appear legitimate, making it difficult for victims to discern the truth, and they often evade detection by law enforcement [13][31] - The article emphasizes the importance of awareness regarding common fraud tactics, including fake delivery notifications and unauthorized service charges, to prevent falling victim to such schemes [15][32]

AI原生应用正迎来爆发式增长， 并逐渐成为各场景应用体验的核心要素。 AI原生时代正在到来。 最终，经过多轮筛选与综合评审，45个优秀AI原生应用创新案例脱颖而出，成功入围。 「2025 AI原生应用创新案例」评选结果 （排名不分先后） 随着DeepSeek等开源框架的突破，AI原生应用创新迭代速度与落地广度显著提升。数据显示，去年12月国内AI原生APP月活已突破1.2亿，同比增长232%。 此外市场对生成式AI（GenAI）的发展前景也十分看好，据Gartner预测，2025年全球生成式AI（GenAI）支出将达6440亿美元，同比增长76.4%。 当前，AI原生应用正迎来爆发式增长，并逐渐成为各场景应用体验的核心要素。从医疗诊断到工业制造，从个人助手到全球产业链升级，AI原生正以惊人 的速度重塑产业格局。 基于此，今年1月，36氪主办发起「2025 AI原生应用创新案例」评选活动，希望 聚焦那些真正能够提质增效、引领行业变革的AI原生产品及应用，寻找那 些率先将AI技术落地于实际场景、创造实际价值的创新实践案例， 为行业提供可参考和借鉴的应用经验。 评选启动后，引起业界的广泛关注，陆续收到近百个申报案例 ...