Core Insights - The core message emphasizes that the digital transformation of the company focuses solely on serving consumers through innovative technologies and AI applications [1]. Group 1: Digital Transformation and AI Applications - The company has developed an "AI Makeup Mirror" solution to address the lack of physical experience in online shopping, allowing consumers to upload photos for virtual try-ons of lipstick colors, closely mimicking in-store experiences [3]. - Digitalization not only enhances consumer service but also helps the company reduce costs and improve product development by leveraging a vast consumer database to shift from traditional market-following strategies to focusing on local consumer needs [4]. - The company aims to provide the best cosmetics for Eastern consumers, exemplified by the introduction of a "Scalp Essence" product line based on consumer interest in scalp health [4]. Group 2: Supply Chain and Operational Efficiency - The company has upgraded its supply chain through a national intelligent distribution and order scheduling system, ensuring delivery within 36 hours of order placement [4]. - AI algorithms are utilized to optimize packaging by accurately matching delivery boxes to product dimensions, resulting in a reduction of nearly 2,000 tons of cardboard in 2024, which has been recognized as a national ESG classic case [4]. - AI applications have significantly improved operational efficiency, with AI customer service increasing service efficiency by 50%, and AI-generated short videos being used for brand content production [4]. Group 3: AI as a Support Tool - The company emphasizes that AI does not replace human roles but serves as an assistant to enhance efficiency in various functions, such as formulation and procurement [5]. - The ultimate goal of the company's digital initiatives is to ensure that consumers can easily access products and emotional value [5].