a big payday for a company that nobody even knew existed really until Netflix announced this deal. You know, Ben Affleck had been out there giving some really interesting public statements on AI, but it seemed just as sort of a curious filmmaker, not as someone who'd started his own company. It's useful on a couple of fronts.One is this is an AI company that is founded by a filmmaker. It's for filmmakers. And if you listen to Ben Affleck talk, you know, they don't um they don't train on a bunch of existing ...