迈入2026年，随着新能源汽车渗透率突破50%关口，车市的存量博弈愈发明显。车企如何修炼内功是突 围的关键。 昊铂埃安BU的改革，始于一场彻底的组织架构重塑。不同于传统事业部"权责分散、决策链条长"的弊 端，BU作为拥有高度自主经营权的运营实体，被赋予了"全价值链决策权限"。根据市场判断，直接调 配研发、生产、销售、服务等资源，实现"让听见炮火的人指挥战斗"。这种权责对等的机制，大幅缩短 了决策周期，为快速响应市场需求奠定了基础。 近期，昊铂埃安BU首届经销商大会成功召开，以用户为中心、以技术为驱动、以共赢为目标的宏伟蓝 图全面铺开。张雄、杨龙、冯煜形成核心的"三位一体"管理团队，打通了"研发-营销-产品"的闭环，串 起全团队协同作战全链条。 作为广汽集团"番禺行动"战略的核心落子——昊铂埃安BU，正构建起一场以三大核心高层领衔的团队 攻坚战，围绕"以用户为中心"，持续推进产品矩阵、品牌渠道、服务体验的全维度升级。从市场的反映 看来，昊铂埃安BU改革的这步棋已经初显成效。 2026年1月，昊铂埃安BU交出了组建后首个完整运营月的成绩单：终端销量23591辆，同比增长63.9%。 当月，乘联会预计狭义乘用车零售 ...

Core Viewpoint - The article emphasizes the strategic transformation of GAC Group's Aion BU, focusing on user-centric approaches and comprehensive upgrades in product matrix, brand channels, and service experiences, which have led to significant sales growth despite a challenging market environment [1][2][23]. Market Performance - In January 2026, Aion BU achieved a total sales volume of 23,591 vehicles, marking a year-on-year increase of 63.9% [1]. - The narrow passenger car retail market size was estimated at approximately 1.8 million units, reflecting a month-on-month decline of 20.4% but a slight year-on-year increase of 0.3% [1]. Strategic Initiatives - Aion BU is implementing a "National Good Car" strategy, successfully launching models like AION UT, RT, and V series, each achieving annual sales of 50,000 units [2]. - The new model AION i60 became a bestseller with over 10,000 units sold in its first month, showcasing the brand's strong appeal in the personal consumer market [2][10]. Organizational Restructuring - Aion BU has undergone a significant organizational restructuring, granting it full decision-making authority across the value chain, which allows for rapid resource allocation and market responsiveness [4][9]. - The management team, consisting of Zhang Xiong, Yang Long, and Feng Yu, has established a closed-loop system connecting R&D, marketing, and product development [5][7]. Brand Positioning - Aion BU has adopted a dual-brand strategy with Aion targeting the mainstream market (10-20 million yuan) and Haobo focusing on the high-end market (20-30 million yuan), creating a complementary market coverage [9][10]. Product Development - Aion BU plans to launch at least five new models this year, including the A800 flagship sedan and S600 SUV, with over 30 new and updated models expected in the next three years [10][14]. - The A800 will feature Huawei's HarmonyOS and advanced driving systems, targeting tech-savvy elite users, while the N60 will focus on family users with its spacious and energy-efficient design [12][14]. Technological Advancements - Aion BU is pursuing a dual approach of self-research and collaboration, achieving significant advancements in battery technology with energy density reaching 350Wh/kg and drive efficiency exceeding 97% [14]. - Collaborations with Huawei and other tech giants are enhancing Aion BU's capabilities in smart driving and cockpit technology, positioning it for competitive advantages in the intelligent vehicle market [15][14]. Channel Strategy - Aion BU has integrated sales and service channels for both Aion and Haobo brands, covering 147 cities with 254 stores, enhancing resource sharing and reducing internal competition [18][19]. - The new channel strategy has improved dealer performance, with increased customer conversion rates and optimized inventory levels [19]. Customer Trust and Service - Aion BU has introduced a "three responsibilities" service commitment to address customer concerns regarding vehicle quality and safety, enhancing user trust [21][22]. - The company has established a robust charging infrastructure with 24,000 self-operated charging stations and high customer satisfaction ratings in after-sales service [22]. Conclusion - The reforms at Aion BU reflect a shift towards agile organization, brand collaboration, and efficient channels, demonstrating significant sales growth and setting a foundation for future success in the competitive automotive market [23].

IT之家 11 月 16 日消息，广汽埃安旗下全新车型 AION i60 正式上市，限时焕新价 10.48 万元起。作为 一款五座紧凑型 SUV，AION i60 提供纯电和增程两种动力选择。 增程版车型则搭载 1.5 升增程动力系统，增程器最大功率为 74 千瓦，驱动电机最大功率为 180 千瓦， 配备 29.165 千瓦时的电池组，CLTC 纯电续航里程为 210 公里，CLTC 综合续航里程可达 1240 公里。 此外，该车 30%-80% 电量的快充时间仅需 15 分钟。 车尾部分，两种动力版本的设计略有差异。纯电版尾标 采用可发光的"AION"字母标识，而增程版则配备可发光 的广汽传祺车标，尾灯组均为双层贯穿式设计。 进入车内，AION i60 提供三款车内配色方案，配备悬浮 式液晶仪表盘和中控屏，副仪表台采用双层布局，并设 计有掏空式储物空间。车辆搭载广汽 GSD 驾驶辅助系 统，支持高速 NDA（Navigate on Autopilot）和智能泊车 辅助等功能。 动力系统方面，AION i60 纯电版车型配备 150 千瓦和 165 千瓦两种电机最大功率，搭配 47.829 千瓦时、 62.2 ...