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Happy Belly's Heal Wellness QSR Expands Alberta Footprint as Existing Multi-Unit Franchisee Increases Commitment from 10 to 15 Locations
Newsfileยท 2025-07-10 10:00
Core Insights - Happy Belly Food Group Inc. has expanded its franchise agreement with an existing multi-unit franchisee in Alberta from 10 to 15 units for its Heal Wellness brand, which specializes in fresh smoothie bowls and smoothies [1][3][5] - The expansion reflects strong organic support from the franchisee base, indicating a growing interest in multi-unit ownership among existing operators [3][5] - Heal Wellness is recognized as Canada's first national smoothie bowl brand, with a scalable, asset-light model that supports its growth and enhances value for franchise partners and investors [5][6] Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada [9] - The company has a total of 616 retail locations under contract, which includes development, construction, and operational stages, indicating a robust franchise pipeline [5][6] Brand Performance - Heal Wellness has seen significant growth since its initial five-unit agreement in October 2023, doubling to 10 units by May 2024, and now expanding to 15 units [3][5] - The brand is experiencing increasing brand awareness and customer loyalty, contributing to its expanding national footprint with additional units under construction in Alberta, Ontario, and Prince Edward Island [5][6] Strategic Growth - The company is focused on a strategic blend of organic growth and targeted acquisitions to accelerate the momentum behind Heal Wellness and its broader portfolio [5][6] - By aligning with experienced operators and securing prime real estate, Happy Belly aims to strengthen its long-term fundamentals and deliver sustained growth through 2026 and beyond [6]
Happy Belly Food Group's Heal Wellness QSR Announces the Opening of Its Newest Location in Calgary's Kensington Neighborhood, Alberta
Newsfileยท 2025-07-09 10:00
Core Insights - Happy Belly Food Group Inc. has opened its 27th Heal Wellness location in Calgary, Alberta, with the grand opening scheduled for July 12, 2025 [1][2] - The company is experiencing significant growth and brand recognition across Canada, positioning Heal as a national smoothie bowl brand [3][4] - Happy Belly's strategy combines organic growth with strategic acquisitions, leading to a robust franchise pipeline and expansion plans [2][7] Company Expansion - The new Heal Wellness location is part of a broader expansion strategy, with more units under construction in Alberta, Ontario, and Prince Edward Island [4] - A total of 195 units for Heal Wellness are secured under development agreements across Canada, indicating a strong growth trajectory [4][7] - The Happy Belly portfolio includes 616 retail locations under contract, showcasing a disciplined approach to growth through careful partner selection and prime real estate [7] Brand Development - Heal Wellness aims to provide quick, fresh wellness foods, focusing on smoothie bowls and smoothies made with superfood ingredients [8] - The brand is gaining customer loyalty and recognition, with existing franchisees expanding into multi-unit ownership, reflecting confidence in the operational model [3][4] - The company's asset-light approach and strong franchise engagement are unlocking value for stakeholders and signaling long-term growth potential [3][4]
Happy Belly Food Group's Heal Wellness QSR Announces the Opening of Its Newest Location in Aurora, Ontario
Newsfileยท 2025-07-04 10:00
Core Viewpoint - Happy Belly Food Group Inc. is expanding its presence in Canada with the opening of its 26th Heal Wellness location, indicating strong growth and a strategic focus on scaling emerging food brands [1][3]. Company Expansion - The new Heal Wellness location is situated in Aurora, Ontario, and will officially open on July 5, 2025 [1]. - The company has experienced significant growth, with more locations under construction and scheduled to open throughout 2025 [3][4]. - Happy Belly has secured 195 units under development agreements across Canada, positioning itself for continued expansion as Heal aims to become a national smoothie bowl brand [4][6]. Franchise Development - Happy Belly has a robust franchise pipeline with 606 retail locations under contract, which includes projects in various stages of development [6]. - The company emphasizes careful selection of partners and prime real estate to maintain growth momentum through 2026 [6]. Product Offering - Heal Wellness focuses on providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [7].
Happy Belly Food Group's Heal Wellness QSR Announces That Its Toronto Based Multi-Unit Franchisee has secured 4th Location
Newsfileยท 2025-06-24 10:00
Core Viewpoint - Happy Belly Food Group Inc. is expanding its Heal Wellness brand with the opening of a new location in Toronto, marking significant growth in its franchise operations and solidifying its position as a leading smoothie bowl brand in Canada [1][2][3]. Company Expansion - The new Heal location will be situated in a high foot-traffic area in Toronto and is expected to open in late Q1 of 2026 [1]. - Heal Wellness currently operates 25 locations, with plans for further national expansion through a disciplined approach to both organic and inorganic growth [3][5]. - Happy Belly has a total of 591 franchise locations contractually committed across its portfolio, which includes units in planning, construction, and operation [5]. Brand Strength - The company emphasizes its commitment to delivering quality products, working with great people, and establishing sustainable processes as the foundation of its success [3]. - The growth of franchise partners and the addition of new locations validate the strength of Happy Belly's emerging brand portfolio [2]. Future Outlook - The company anticipates finalizing more franchise agreements and premium site selections, contributing to predictable growth in 2025 and 2026 [2][5]. - Happy Belly's development pipeline is gaining momentum, with expectations for more openings in the coming months [5].
Happy Belly Food Group's Heal Wellness QSR Announces the Opening of its Newest Location in Kingston, Ontario
Newsfileยท 2025-05-30 10:00
Core Insights - Happy Belly Food Group Inc. has opened its 23rd Heal Wellness location in Kingston, Ontario, marking significant expansion in the quick serve restaurant sector focused on health-conscious offerings [1][3] - The company has experienced substantial growth, with 56 restaurants now operating across corporate and franchise locations, and plans for further expansion throughout 2025 [3][5] - The new location is strategically positioned near Queen's University, targeting a demographic that prioritizes health and convenience, which is expected to drive foot traffic and sales [6][7] Company Expansion - The opening in Kingston represents the 13th Heal location in Ontario, with additional sites under construction and planned for the future [3] - Happy Belly has secured 130 units under development agreements across Canada, indicating a robust pipeline for continued growth [3][5] - The company aims to maintain momentum through both internal launches and targeted mergers and acquisitions, with 531 retail locations under contract [5] Market Positioning - Heal Wellness focuses on providing quick, fresh wellness foods, catering to a health-conscious consumer base, particularly in university towns like Kingston [6][7] - The company emphasizes the use of high-quality superfood ingredients in its menu, appealing to consumers seeking nutritious meal options [7] - The strategic location of the new restaurant is expected to capitalize on the vibrant community of students and professionals, enhancing brand visibility and customer engagement [6]
Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement for the City of Halifax, Nova Scotia
Newsfileยท 2025-05-28 10:00
Core Viewpoint - Happy Belly Food Group Inc. has signed its second franchise agreement in Atlantic Canada, specifically in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][6]. Company Expansion - The new franchise agreement in Halifax is Heal Wellness's 52nd franchise agreement and represents the fifth operating province for the brand and the sixth province overall for Happy Belly [1]. - The company is currently developing multiple units in Alberta, British Columbia, and Ontario, with a total of 130 units secured under development agreements [3][4]. - The area developer, David Wilson, has been instrumental in the early stages of the Atlantic Canada expansion, leveraging local connections to yield results [3]. Growth Strategy - Happy Belly's disciplined approach to both organic and inorganic growth has been a driving force behind its success, focusing on delivering quality products, collaborating with great people, and establishing sustainable processes [4]. - The company is actively sourcing real estate in Atlantic Canada for new franchisees, with Blueberry Commercial Real Estate leading the location search [3][4]. Product Offering - Heal Wellness specializes in fresh smoothie bowls, acai bowls, and smoothies, catering to a busy and active lifestyle with a focus on superfood ingredients [7][8].
Happy Belly Food Group's Heal Wellness QSR Announces the Signing of its First Franchise Agreement in Atlantic Canada for the Province of P.E.I
Newsfileยท 2025-05-27 10:00
Core Insights - Happy Belly Food Group Inc. has signed its first franchise agreement in Atlantic Canada for the province of Prince Edward Island, marking Heal Wellness's 51st franchise agreement and the fourth operating province for the brand [1][3] - The company aims to accelerate growth through both organic initiatives and strategic acquisitions, with a focus on expanding its franchise agreements and securing premium real estate across Canada [5] Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada, currently operating under the Heal Wellness brand, which specializes in fresh smoothie bowls, acai bowls, and smoothies [1][9] - The company has a total of 531 contractually committed retail franchise locations across its emerging brands, which are either in development, under construction, or already operating [5] Strategic Goals - The signing of the franchise agreement is part of a broader national expansion strategy, with expectations to announce additional projects throughout 2025 as the company continues to secure new franchise agreements [3][5] - The company emphasizes its mission to become a predictable and disciplined growth company, focusing on selecting the right franchise partners and optimal real estate to achieve development goals [5]
Happy Belly Food Group's Heal Wellness QSR Announces Their Opening in the University of Calgary's University District
Newsfileยท 2025-05-23 10:00
Core Insights - Happy Belly Food Group Inc. has opened its 22nd Heal Wellness location at the University of Calgary's University District, marking a significant milestone in its expansion strategy [1][2] - The company aims to accelerate growth through both organic initiatives and strategic acquisitions, with a focus on expanding its franchise network across Canada [5][6] Expansion Strategy - The new Heal Wellness location is the 7th in Alberta and the 10th in Western Canada, contributing to a total of 54 restaurants in the company's network [2] - Happy Belly has 531 contractually committed retail franchise locations across its emerging brands, indicating a robust pipeline for future growth [5] Market Positioning - The University District, with over 38,000 students, presents a significant opportunity for Heal Wellness to capture a large customer base focused on healthy eating [6][7] - The community's design promotes healthy lifestyles, which aligns with Heal's mission to provide quick, fresh wellness foods [7][8] Product Offering - Heal Wellness specializes in smoothie bowls, acai bowls, and smoothies, emphasizing the use of superfood ingredients to support an active lifestyle [8]
Happy Belly Food Group's Heal Wellness QSR Announces the Opening of its Newest Location in Grand Bend, Ontario
Newsfileยท 2025-05-16 10:00
Core Viewpoint - Happy Belly Food Group Inc. is expanding its Heal Wellness brand with the opening of its 21st location in Grand Bend, Ontario, marking significant growth in its restaurant network [1][3]. Expansion and Growth - The new Heal Wellness location is the 12th in Ontario and part of a broader strategy that has seen Happy Belly reach a total of 54 restaurants in its franchised and corporate network [3][4]. - The company is experiencing rapid growth, with a first-mover advantage in the wellness food sector, and has 130 total units under contractual commitment, indicating strong franchise interest [4][5]. - Happy Belly is focused on accelerating growth through both organic initiatives and strategic acquisitions, with 531 contractually committed retail franchise locations across its brands [5]. Market Positioning - Grand Bend is identified as an ideal location for Heal due to its vibrant beachside community and summer tourism, which attracts health-conscious visitors seeking nutritious dining options [6]. - The limited competition for clean-eating offerings in the area positions Heal to quickly become a local favorite, leveraging the town's active lifestyle culture and strong foot traffic [6]. Product Offering - Heal Wellness specializes in quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with high-quality superfood ingredients [7].
Happy Belly Food Group's Heal Wellness QSR Announces the Signing of their 50th Franchise Agreement to be in the City of Grand Prairie, Alberta
Newsfileยท 2025-05-13 10:00
Core Insights - Happy Belly Food Group's Heal Wellness brand has signed its 50th franchise agreement in Grande Prairie, Alberta, marking a significant milestone in its expansion strategy [1][3][6] - The company aims to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada, focusing on both organic and inorganic growth [3][4][5] Franchise Development - The signing of the 50th franchise agreement strengthens Heal Wellness's development pipeline and supports consistent organic growth [3][4] - Happy Belly has a total of 531 contractually committed retail franchise locations across its emerging brands, indicating robust expansion plans [6] Market Opportunity - Grande Prairie is identified as a strong market for a smoothie and acai bowl restaurant due to its youthful, health-conscious population and limited competition in the health-focused fast-casual space [7] - The city has a population nearing 70,000 and is experiencing steady economic growth, making it an ideal location for wellness-oriented food concepts [7] Business Model and Strategy - Heal Wellness employs a structured business model that mitigates typical entrepreneurial risks, equipping franchisees with necessary tools for success [5] - The company plans to further expand corporate store development while leveraging momentum from its franchise network, with multiple locations already under construction [5][6]