Toronto, Ontario--(Newsfile Corp. - July 10, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that its existing multi-unit franchisee in Alberta has completed its 10 unit agreement and has now signed an amendment to increase their commitment to 15 units for Heal Wellness. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ...

Toronto, Ontario--(Newsfile Corp. - July 9, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the opening of its 27th Heal Wellness, located in Calgary's vibrant Kensington neighborhood, Alberta. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR"). The Grand opening will be located at 201-10th Street North West, th ...

Core Viewpoint - Happy Belly Food Group Inc. is expanding its presence in Canada with the opening of its 26th Heal Wellness location, indicating strong growth and a strategic focus on scaling emerging food brands [1][3]. Company Expansion - The new Heal Wellness location is situated in Aurora, Ontario, and will officially open on July 5, 2025 [1]. - The company has experienced significant growth, with more locations under construction and scheduled to open throughout 2025 [3][4]. - Happy Belly has secured 195 units under development agreements across Canada, positioning itself for continued expansion as Heal aims to become a national smoothie bowl brand [4][6]. Franchise Development - Happy Belly has a robust franchise pipeline with 606 retail locations under contract, which includes projects in various stages of development [6]. - The company emphasizes careful selection of partners and prime real estate to maintain growth momentum through 2026 [6]. Product Offering - Heal Wellness focuses on providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [7].

Core Insights - Happy Belly Food Group Inc. has signed an area development agreement for the province of Manitoba, adding 15 new locations for its Heal Wellness brand, which specializes in smoothie bowls and quick-serve restaurant offerings [1][3] - With this agreement, Heal Wellness is now represented in all 10 provinces of Canada, totaling 195 contractually committed locations nationwide [1][3] - The company anticipates significant organic growth due to its emerging brand portfolio, which now includes 606 units under development agreements across Canada [3][4] Company Strategy - The expansion into Manitoba is seen as a strategic move, leveraging the province's urban vibrancy and community spirit to enhance the Heal Wellness brand's presence [4][5] - The company aims to capitalize on the growing demand for fresh, innovative dining options in Manitoba, particularly in Winnipeg, which has a dynamic food scene [4][5] - Happy Belly's overarching strategy focuses on the development and growth of emerging brands within the food sector, with expectations that new locations will contribute positively to overall revenue and profitability [5] Brand Overview - Heal Wellness is dedicated to providing quick, fresh wellness foods that cater to busy lifestyles, offering a diverse range of smoothie bowls and smoothies made from high-quality superfood ingredients [5] - The brand positions itself as Canada's first true national smoothie bowl brand, emphasizing its first-mover advantage in the market [4]

Toronto, Ontario--(Newsfile Corp. - June 24, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that our multi-unit franchisee David Lamph has secured his 4th Heal location in Toronto. This new location is located in Cadillac Fairview's Ice Condos at 16 York Street in Toronto. This will mark the second brand within our portfolio to become operational in this high foot-tr ...

Core Insights - Happy Belly Food Group Inc. has opened its 23rd Heal Wellness location in Kingston, Ontario, marking significant expansion in the quick serve restaurant sector focused on health-conscious offerings [1][3] - The company has experienced substantial growth, with 56 restaurants now operating across corporate and franchise locations, and plans for further expansion throughout 2025 [3][5] - The new location is strategically positioned near Queen's University, targeting a demographic that prioritizes health and convenience, which is expected to drive foot traffic and sales [6][7] Company Expansion - The opening in Kingston represents the 13th Heal location in Ontario, with additional sites under construction and planned for the future [3] - Happy Belly has secured 130 units under development agreements across Canada, indicating a robust pipeline for continued growth [3][5] - The company aims to maintain momentum through both internal launches and targeted mergers and acquisitions, with 531 retail locations under contract [5] Market Positioning - Heal Wellness focuses on providing quick, fresh wellness foods, catering to a health-conscious consumer base, particularly in university towns like Kingston [6][7] - The company emphasizes the use of high-quality superfood ingredients in its menu, appealing to consumers seeking nutritious meal options [7] - The strategic location of the new restaurant is expected to capitalize on the vibrant community of students and professionals, enhancing brand visibility and customer engagement [6]

Core Viewpoint - Happy Belly Food Group Inc. has signed its second franchise agreement in Atlantic Canada, specifically in Halifax, Nova Scotia, marking a significant step in its national expansion strategy [1][6]. Company Expansion - The new franchise agreement in Halifax is Heal Wellness's 52nd franchise agreement and represents the fifth operating province for the brand and the sixth province overall for Happy Belly [1]. - The company is currently developing multiple units in Alberta, British Columbia, and Ontario, with a total of 130 units secured under development agreements [3][4]. - The area developer, David Wilson, has been instrumental in the early stages of the Atlantic Canada expansion, leveraging local connections to yield results [3]. Growth Strategy - Happy Belly's disciplined approach to both organic and inorganic growth has been a driving force behind its success, focusing on delivering quality products, collaborating with great people, and establishing sustainable processes [4]. - The company is actively sourcing real estate in Atlantic Canada for new franchisees, with Blueberry Commercial Real Estate leading the location search [3][4]. Product Offering - Heal Wellness specializes in fresh smoothie bowls, acai bowls, and smoothies, catering to a busy and active lifestyle with a focus on superfood ingredients [7][8].

Core Insights - Happy Belly Food Group Inc. has opened its 22nd Heal Wellness location at the University of Calgary's University District, marking a significant milestone in its expansion strategy [1][2] - The company aims to accelerate growth through both organic initiatives and strategic acquisitions, with a focus on expanding its franchise network across Canada [5][6] Expansion Strategy - The new Heal Wellness location is the 7th in Alberta and the 10th in Western Canada, contributing to a total of 54 restaurants in the company's network [2] - Happy Belly has 531 contractually committed retail franchise locations across its emerging brands, indicating a robust pipeline for future growth [5] Market Positioning - The University District, with over 38,000 students, presents a significant opportunity for Heal Wellness to capture a large customer base focused on healthy eating [6][7] - The community's design promotes healthy lifestyles, which aligns with Heal's mission to provide quick, fresh wellness foods [7][8] Product Offering - Heal Wellness specializes in smoothie bowls, acai bowls, and smoothies, emphasizing the use of superfood ingredients to support an active lifestyle [8]

Core Viewpoint - Happy Belly Food Group Inc. is expanding its Heal Wellness brand with the opening of its 21st location in Grand Bend, Ontario, marking significant growth in its restaurant network [1][3]. Expansion and Growth - The new Heal Wellness location is the 12th in Ontario and part of a broader strategy that has seen Happy Belly reach a total of 54 restaurants in its franchised and corporate network [3][4]. - The company is experiencing rapid growth, with a first-mover advantage in the wellness food sector, and has 130 total units under contractual commitment, indicating strong franchise interest [4][5]. - Happy Belly is focused on accelerating growth through both organic initiatives and strategic acquisitions, with 531 contractually committed retail franchise locations across its brands [5]. Market Positioning - Grand Bend is identified as an ideal location for Heal due to its vibrant beachside community and summer tourism, which attracts health-conscious visitors seeking nutritious dining options [6]. - The limited competition for clean-eating offerings in the area positions Heal to quickly become a local favorite, leveraging the town's active lifestyle culture and strong foot traffic [6]. Product Offering - Heal Wellness specializes in quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with high-quality superfood ingredients [7].

Core Insights - Happy Belly Food Group's Heal Wellness brand has signed its 50th franchise agreement in Grande Prairie, Alberta, marking a significant milestone in its expansion strategy [1][3][6] - The company aims to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada, focusing on both organic and inorganic growth [3][4][5] Franchise Development - The signing of the 50th franchise agreement strengthens Heal Wellness's development pipeline and supports consistent organic growth [3][4] - Happy Belly has a total of 531 contractually committed retail franchise locations across its emerging brands, indicating robust expansion plans [6] Market Opportunity - Grande Prairie is identified as a strong market for a smoothie and acai bowl restaurant due to its youthful, health-conscious population and limited competition in the health-focused fast-casual space [7] - The city has a population nearing 70,000 and is experiencing steady economic growth, making it an ideal location for wellness-oriented food concepts [7] Business Model and Strategy - Heal Wellness employs a structured business model that mitigates typical entrepreneurial risks, equipping franchisees with necessary tools for success [5] - The company plans to further expand corporate store development while leveraging momentum from its franchise network, with multiple locations already under construction [5][6]