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AI时代的GEO革命:浙文互联“HochiGEO”全周期提升品牌可见度
Group 1 - The core viewpoint of the articles highlights the shift in consumer behavior towards a "zero-click" era, where users prefer direct answers from AI rather than browsing through search results, indicating a change in the marketing logic that brands must understand to succeed in the AI age [2] Group 2 - Zhejiang Wenlian has launched the generative engine optimization agent "HochiGEO," which utilizes its self-developed AgenticAI system to deeply analyze the response logic of major AI search platforms, making it one of the most comprehensive generative engine optimization tools in China [3] - "HochiGEO" enhances brand visibility and influence in AI-generated answers by autonomously breaking down marketing tasks and coordinating various professional agents for data processing, collection, cleaning, storage, and strategy generation [3] - The system is designed to dynamically generate precise content throughout the consumer decision-making process, particularly beneficial for industries with long consumer chains like automotive [3] Group 3 - "HochiGEO" provides insights into consumer decision-making across six stages: awareness, need confirmation, information gathering, solution comparison, decision action, and post-purchase behavior, helping brands understand their performance at each stage [4] - The system monitors seven core metrics related to brand mentions, rankings, volume, and content matching across major AI platforms, generating AI search visibility analysis reports to identify optimization opportunities [4] - "HochiGEO" creates a closed-loop interaction between AI search optimization and traditional marketing, enabling real-time content iteration and feedback of insights to enhance overall cross-channel strategy effectiveness [4]