GEO（生成式引擎优化）正成为AI时代营销新风口，但盈利模式尚不成熟，行业处于早期探索阶段。 生成式AI正在重塑信息入口，将营销的核心战场从"搜索排名"推向"答案内嵌"。随着ChatGPT、豆包等 平台持续分流传统搜索流量，一套旨在影响AI生成与推荐结果的策略体系——GEO（生成式引擎优 化），迅速崛起为AI时代不可忽视的营销新阵地。 去年年末以来，资本市场对GEO概念青睐有加，企业也纷纷向这一方向靠拢。然而21世纪经济报道记 者调研多家布局GEO的上市公司发现，当前企业实践仍处早期探索阶段，行业尚未形成清晰的盈利模 式与成熟路径。 不过，潮流已成，其势难挡。在业内人士看来，从SEO到GEO的演进，不仅是技术范式的迭代，更意味 着品牌曝光逻辑的根本性转折——若无法进入AI生成的"关键答案"，品牌或将面临在用户决策过程 中"被隐身"的危机。 "随着ChatGPT、Claude、豆包等大型AI平台逐渐成为用户获取信息的新入口，传统的SEO（搜索引擎优 化）规则已无法适应这一全新环境。"蓝色光标（300058）相关负责人近期对记者表示。 在中国市场，SEO的流量已呈现下降趋势，相当一部分的搜索量被新的AI应用给分流 ...

Investment Rating - The report rates the industry as "Outperforming the Market" [5] Core Insights - The advent of AI is leading to a redistribution of internet traffic, shifting marketing strategies from traditional SEO (Search Engine Optimization) to GEO (Generative Engine Optimization). The competitive landscape for brands is transitioning from "search result rankings" to "AI answer citation rights" [1][2] - According to Semrush, AI search is expected to account for 52% of the market by January 2028, surpassing traditional search methods [2] - The global GEO market is projected to reach USD 11.2 billion by 2025 and USD 100.7 billion by 2030, with China's GEO market expected to reach USD 2.9 billion in 2025 and USD 24 billion by 2030 [2] Summary by Sections Industry Dynamics - The report highlights that GEO is becoming a necessity for enterprise marketing, with significant growth potential in the market. GEO aims to position brand or product information more prominently and authoritatively in AI-generated answers, summaries, or recommendations [2] - The fundamental difference between GEO and SEO lies in the optimization targets, where GEO optimizes the knowledge sources, corpora, and brand information structure for AI understanding and presentation [2] Technical Implementation - The technical essence of GEO is described as reverse engineering of RAG (Retrieval-Augmented Generation). GEO allows promotional entities to pre-process content into formats that are more suitable for AI retrieval and citation, thereby achieving higher rankings in AI-generated answers [3] Key Companies - BlueFocus: The company led an investment in PureblueAI, focusing on GEO technology to enhance brand exposure on AI platforms [4] - Yidian Tianxia: The company has deeply engaged in GEO technology and has developed a comprehensive GEO theoretical system and practical guidelines [4] - Zhejiang Wenlian: The company launched the optimization engine HochiGEO, which simulates consumer AI inquiries to optimize brand content for AI recommendations [4] - Inertia Media: The company has established a GEO division to focus on "AI search + generative marketing" [4] - 37 Interactive Entertainment: The company invested in the GEO service provider Zhitui Shidai, which developed the first open-source GEO service system in China, known as the GENO system [4]

Group 1 - The recent announcement by Elon Musk to open-source the recommendation algorithm of X is interpreted as a significant move into the GEO (Generative Engine Optimization) space, leading to strong market reactions with several stocks hitting their daily limits [1][5][3] - The GEO market is projected to exceed $50 billion globally by 2027, with A-share companies already positioning themselves in marketing, spatiotemporal intelligence, and computing infrastructure to seize early opportunities [2][17] - GEO represents a shift from traditional SEO to a model where AI directly generates answers to user queries, enhancing user engagement and satisfaction [6][8][10] Group 2 - Companies are beginning to offer comprehensive GEO services, which include constructing relevant prompt lists, querying major AI models, and providing continuous optimization based on monitoring data [11] - The emergence of GEO is seen as a natural result of advancements in AI technology, which has shifted user behavior from relying on search engine link lists to directly querying large models [8][9] - The competition in the AI advertising space is expected to intensify, with companies that can effectively leverage GEO technology likely to gain significant market share [15][16] Group 3 - Key players in the GEO space include BlueFocus, which has invested in PureblueAI to enhance brand visibility in AI search results [18] - EasyPoint has developed a comprehensive GEO theoretical framework to assist brands in improving visibility and customer acquisition in AI search environments [19] - Other notable companies include Kunlun Wanwei, which integrates AI features into its Opera browser, and Zhejiang Wenlian, which has launched its own GEO optimization agent [21][22]

Group 1 - The core viewpoint of the articles highlights the shift in consumer behavior towards a "zero-click" era, where users prefer direct answers from AI rather than browsing through search results, indicating a change in the marketing logic that brands must understand to succeed in the AI age [2] Group 2 - Zhejiang Wenlian has launched the generative engine optimization agent "HochiGEO," which utilizes its self-developed AgenticAI system to deeply analyze the response logic of major AI search platforms, making it one of the most comprehensive generative engine optimization tools in China [3] - "HochiGEO" enhances brand visibility and influence in AI-generated answers by autonomously breaking down marketing tasks and coordinating various professional agents for data processing, collection, cleaning, storage, and strategy generation [3] - The system is designed to dynamically generate precise content throughout the consumer decision-making process, particularly beneficial for industries with long consumer chains like automotive [3] Group 3 - "HochiGEO" provides insights into consumer decision-making across six stages: awareness, need confirmation, information gathering, solution comparison, decision action, and post-purchase behavior, helping brands understand their performance at each stage [4] - The system monitors seven core metrics related to brand mentions, rankings, volume, and content matching across major AI platforms, generating AI search visibility analysis reports to identify optimization opportunities [4] - "HochiGEO" creates a closed-loop interaction between AI search optimization and traditional marketing, enabling real-time content iteration and feedback of insights to enhance overall cross-channel strategy effectiveness [4]

Group 1 - The core viewpoint of the articles highlights the challenge brands face in maintaining visibility in AI-driven consumer decision-making environments, with traditional channels becoming less effective [1] - Zhejiang Wenlian has launched the generative engine optimization agent "HochiGEO" to enhance brand visibility in AI contexts and convert brand values into assets that AI can understand and reference [1] - "HochiGEO" utilizes the 5A user decision model to simulate consumer inquiries throughout the purchasing cycle, ensuring brand content is accurately recognized and prioritized by AI platforms [1] Group 2 - As a pioneer in digital marketing during the era of large models, Zhejiang Wenlian has been exploring "AI+" innovations since 2023, collaborating with brands, platforms, and industry partners [2] - The company has developed a series of AI matrix tools, achieving significant progress in the large-scale application of AI technology, with the total token call volume expected to exceed 600 billion by 2025 [2] - Zhejiang Wenlian has successfully implemented technology in key marketing areas such as content generation, intelligent editing, data analysis, and generative engine optimization, driving the industry towards a more intelligent and human-centered approach [2]

Core Viewpoint - Zhejiang Wenlian (600986) emphasizes its focus on digital culture and digital marketing to support the development of the consumer market, particularly through AI marketing and cultural services [1] Group 1: Digital Marketing - The company’s AI marketing initiative, HochiGEO, focuses on "AI search" to enhance search engine optimization in the era of large models [1] - This initiative aims to help brands accurately reach target users, fulfilling their consumption needs more effectively [1] - The application of this technology is particularly notable in the automotive and fast-moving consumer goods sectors [1] Group 2: Digital Culture - The company’s subsidiary, Xingchao Network, is dedicated to promoting gaming and e-sports culture internationally [1] - This effort is part of a broader strategy to explore avenues for enhancing the value of Chinese culture and its global outreach through various forms, including cultural, e-sports, new consumption, and cultural heritage [1]

Core Insights - The rise of generative AI tools like DeepSeek and Kimi is transforming the flow of information from "webpage redirects" to "AI direct responses" [1] - Generative Engine Optimization (GEO) is emerging as a necessary marketing paradigm for brands to enhance their visibility and authority in AI-generated answers [1][2] Group 1: GEO Overview - GEO optimizes content's semantic expression, structure, credibility, and multimodal adaptability to increase brand information's citation rate and visibility in AI responses [1] - The essence of GEO is to systematically convert brand information into AI-understandable and trustworthy knowledge assets, enhancing brand visibility and conversion efficiency in an AI-dominated information landscape [1] Group 2: HochiGEO Development - The recently launched HochiGEO is built on the brand's AI content repository and integrates over 20 years of marketing methodologies to provide efficient Q&A training and content restructuring [2] - HochiGEO aims to not only influence AI responses but also to achieve stable exposure and dynamic adaptation of brand information, focusing on long-term knowledge system construction [2] Group 3: Market Potential - According to MarkNtel Advisors, the global SEO market is projected to reach $81.46 billion in 2024, with GEO expected to gradually take over and even reshape this market in the AI era [2] - The shift from traditional SEO, which relies on user clicks, to GEO, which ensures content is understood and trusted by AI, represents a significant evolution in marketing strategies [3] Group 4: Marketing Evolution - The transition to GEO is driving a shift in the marketing industry's business model from creative strategy and media services to integrated solutions that combine technology services [3] - GEO is positioned as a key solution to align with new user cognitive paths and habits, ultimately providing brands with broader visibility, more accurate recognition, and deeper understanding [3]

Core Viewpoint - Zhejiang Wen Internet (600986) is a core agent of ByteDance and collaborates with its subsidiary, Douyin Engine, to develop "Lingdong Digital Human," which serves various industries including e-commerce, online services, and finance in AI programmatic advertising material production and performance advertising business [1] Group 1 - The company focuses on AI-driven solutions to enhance advertising effectiveness and optimize search engine capabilities in the era of large models [1] - HochiGEO, a product of the company, is dedicated to "AI search," helping brands accurately reach target users, distinguishing itself from Doubao Mobile AI [1]

Core Viewpoint - The company Zhejiang Wenlian has launched a new generative engine optimization tool called "HochiGEO," which focuses on AI search to enhance search engine optimization in the era of large models [1]. Group 1: Company Developments - Zhejiang Wenlian has officially launched "HochiGEO," a product aimed at improving AI search capabilities [1]. - The new product is designed to help brands accurately reach target users by optimizing search engine performance [1].