以下文章来源于商业弧光 ，作者柳柳 商业弧光 . 听风者，捕光人，最准点的商业节拍 出品｜虎嗅商业消费组 作者｜柳柳 编辑｜苗正卿 题图｜视觉中国 2025财年一季度，昂跑亚太地区营收同比增长130.1%，占比至16.6%，中国市场权重正在不断提 升，预计2026年中国市场约3.5亿瑞士法郎，约合4.17亿美元。 同期，lululemon国际业务营收同比增长19%。其中中国大陆市场营收增速达21%，相比上年第一季 度，中国大陆市场增速放缓，但还是远超其他地区。2025财年一季度，美洲地区（美国、加拿大） 营收仅同比增长3%。2024财年四季度，中国大陆地区营收增速46%，美洲地区增速仅为7%。 在中国市场的渠道门店铺设上，这场热战发生的更为直观。 昂跑线下拓展中国大陆市场的节奏，是2019年在中国开设首家快闪店，2023年在上海开设首家沿街 门店，2025年，在成都太古里开设面积逾500平方米中国首家旗舰店。发力路线，是重点推进"直营 门店"占比策略，加速开设直营店和拓展线上渠道，提升不同区域覆盖度。 进入6月，上海西岸lululemon门店限时三件打折活动之时，100米之隔，与其同一价位带的昂跑，也 活跃在 ...

Core Insights - lululemon celebrated the 10th anniversary of Align™ by hosting its largest yoga community event in China, "Yujian Ni Carnival," attracting over 5,000 participants at the Workers' Stadium in Beijing [1] - The event featured a variety of yoga classes led by lululemon ambassadors and international yoga masters, emphasizing the connection of body and mind [1][2] - The Workers' Stadium, a historic landmark, was transformed into a large canvas showcasing artwork by independent illustrator and animator InkeeWang, honoring the vibrant lululemon yoga community [3] - As part of the anniversary celebration, lululemon released a documentary titled "Meet Us," featuring stories from ambassadors that reflect the essence of yoga as a means of connection [5] Event Highlights - The event included diverse yoga styles such as partner yoga, yin-yang yoga, flow yoga, restorative yoga, and rhythm yoga, allowing participants to experience a collective energy [2] - Interactive zones inspired by Align™ were set up at the venue, enhancing the enjoyment of physical activity throughout the event [3] - Two themed podcasts will be launched on the Xiaoyuzhou platform, inviting guests to share stories related to body, mind, and lifestyle, connecting Align™ to the broader concept of Alignment [5]