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Lululemon:枯木逢春还是昙花一现?
虎嗅APP· 2025-12-15 23:50
Core Viewpoint - Overall, Lululemon's Q3 2025 performance exceeded the company's previous guidance, indicating a recovery in market expectations despite a generally flat performance [6][10]. Revenue Performance - In Q3 2025, Lululemon achieved revenue of $2.57 billion, a year-on-year increase of 7.1%, surpassing the market consensus and maintaining growth momentum from previous quarters [7][19]. - The North American market experienced a decline of 1.5% year-on-year, while the Chinese market saw a remarkable growth of 43%, marking a new high in nearly a year [7][26]. Product Innovation - The company improved its product launch speed, with women's apparel revenue reaching $1.65 billion, up 5.7% year-on-year, driven by organizational adjustments that enhanced collaboration between design and product departments [8][22]. - Men's apparel revenue grew by 8.1% to $600 million, indicating a slight acceleration in growth, although it remains in a transitional phase towards new product-driven strategies [8][23]. International Expansion - As of Q3 2025, Lululemon had a total of 796 stores globally, with a net addition of 12 stores, primarily in China, focusing on larger experiential retail spaces [9][31]. - The company plans to open 40-45 new stores globally in 2025, with a cautious approach in new markets until consumer acceptance is established [31]. Gross Margin and Profitability - The gross margin declined by 2.9 percentage points to 55.6%, impacted by increased supply chain costs and promotional activities [9][36]. - The overall operating profit margin decreased to 17.1%, down 3.4 percentage points, reflecting the pressures from rising costs and increased hiring for international expansion [9][40]. Guidance Update - The company raised its full-year revenue guidance from 2%-4% to 4%-6%, while projecting a Q4 revenue decline of 1%-3% [9][10].