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合拍电影后,苹果获F1五年美国独家转播权
Sou Hu Cai Jing· 2025-10-20 05:45
此外,苹果还为只关注F1赛事的用户推出"F1 TV Premium",并将通过旗下其他平台推广这项运动:如 Apple Sports将实时更新赛事信息,并推送到iPhone主屏幕的专属小组件上。 苹果服务高级副总裁埃迪埃迪·库(Eddy Cue)表示,F1是全球最激动人心、发展最快的运动之一。从 新车队到新法规,2026赛季标志着的变革性新时代,苹果期待以只有苹果才能做到的方式,为客户提供 优质和创新的粉丝至上的保障。 F1总裁兼首席执行官斯蒂法诺·多梅尼卡利(Stefano Domenicali)表示,这项合作将确保F1能够通过正 确的内容和创新的分销渠道,继续最大限度地发挥在美国的增长潜力。 据CNBC披露的数据,苹果为获得F1赛事转播权,每年支付的价格约1.4亿美元(约合人民币9.98亿 元)。而在苹果之前,F1在美国市场的转播合作由迪士尼旗下的ESPN执行,价格约为每年8500万美元 (约合人民币6亿元)。 随着今年2月ESPN与F1的独家转播续约谈判窗口到期,包括Netflix、亚马逊在内的多家互联网流媒体都 盯上了这块肥肉,但最终苹果的Apple TV胜出,并将转播费用大幅提升约65%。 值得一提 ...
苹果,抢下F1美国独家转播权
财联社· 2025-10-18 06:32
Core Insights - Apple has established a five-year exclusive partnership with Formula 1 (F1) for broadcasting all F1 events on Apple TV starting next year, which includes practice sessions, qualifying, sprint races, and grand prix races [2][3] - The deal is valued at $700 million, averaging $140 million per year, significantly higher than ESPN's previous annual fee of $85 million [4] - This partnership positions Apple alongside other tech giants like Amazon and Netflix in the sports broadcasting arena, replacing ESPN as the current broadcaster for F1 [3][4] Group 1 - The average viewership for F1 on ESPN reached 1.4 million this year, surpassing the previous record of 1.21 million in 2022 [5] - Apple's senior vice president Eddy Cue expressed excitement about the partnership, highlighting its potential to enhance growth in the U.S. market through innovative content distribution [5][7] - F1 CEO Stefano Domenicali stated that Apple's involvement will help F1 reach more American households and attract a younger audience [7] Group 2 - Apple is also promoting F1 through its other platforms, including real-time updates via Apple Sports and a dedicated widget for iPhone users [2] - The recent release of Apple's original film "F1: Drive to Survive" has achieved a global box office of over $629 million, marking it as the highest-grossing sports film [5]
What Apple's new 5-year deal with Formula 1 means for US fans
TechXplore· 2025-10-17 16:40
Core Insights - Formula 1 has entered a five-year broadcasting agreement with Apple, making Apple the U.S. broadcast partner starting next season [3][6] - The deal follows ESPN's decision not to renew its contract after a successful partnership since 2018, during which F1's popularity surged in the U.S. [4][14] - Apple's involvement includes the promotion of F1 through various platforms, enhancing the sport's visibility and accessibility to a broader audience [9][11] Broadcasting and Content Strategy - Apple will air all F1 practice, qualifying, sprint sessions, and races on Apple TV, with select races and practice sessions available for free [10] - The partnership aims to leverage Apple's extensive reach, with Apple TV available in over 100 countries and regions on more than 1 billion devices [10] - Eddy Cue from Apple emphasized the goal of delivering engaging content and stories to enhance the viewer experience [6][7] Growth Potential and Market Impact - The collaboration is expected to attract new fans to F1 in the U.S., capitalizing on Apple's large viewer base [11][14] - Dan Towriss, CEO of TWG Motorsports, highlighted Apple's marketing and innovation as key factors in reaching American audiences [13] - F1 President Stefano Domenicali expressed optimism about maximizing growth potential in the U.S. through innovative distribution channels and engaging content [14]