Core Viewpoint - The "Smart Consumption Industry Week" performance briefing highlighted the positive development signals in the smart consumption sector, showcasing the technological innovations and market expansions of participating companies [1] Group 1: Industry Trends - The "Artificial Intelligence +" initiative aims to accelerate the development and application of new technologies in the smart consumption sector, creating high-growth consumption opportunities [2] - The automotive industry's shift towards electrification and intelligence has opened a strategic window for the in-car projection market, with leading companies like XGIMI focusing on smart cockpit and smart lighting projections [3] Group 2: Company Performance - Hengxuan Technology reported a net profit of 191 million yuan in Q1 2025, a 590% increase year-on-year, driven by the rise of smart wearable devices and supportive national policies [2] - Zhuhai Guanyu continues to enhance its competitive edge in consumer batteries while developing sodium-ion and solid-state batteries, aiming for stable and efficient power supply in low-temperature scenarios [4] - Aolaide has maintained steady revenue growth in its materials business for five consecutive years, with ongoing upgrades to its OLED terminal materials and new product developments expected to gain market traction by 2025 [4][6] Group 3: Market Dynamics - Companies are experiencing robust production and sales growth due to consumer confidence recovery and local consumption subsidy policies [5] - Shihua Technology achieved revenues of 795 million yuan and a net profit of 280 million yuan in 2024, with a 442% increase in high-performance optical materials revenue, indicating strong market demand [6] - The maturation of OLED production processes is expected to lower manufacturing costs, facilitating the adoption of OLED displays in mid-range vehicles, thus expanding their market presence [6]

Investment Rating - The investment rating for the company is "Buy" and is maintained [10]. Core Views - The company achieved a revenue of 3.263 billion yuan in 2024, representing a year-on-year increase of 49.94%, and a net profit attributable to shareholders of 460 million yuan, up 272.47% year-on-year [2][6]. - In the first quarter of 2025, the company reported a revenue of 995 million yuan, a year-on-year increase of 52.25% and a quarter-on-quarter increase of 25.88%, with a net profit of 191 million yuan, reflecting a year-on-year increase of 590.22% and a quarter-on-quarter increase of 11.18% [2][6]. - The upward trend in the market, combined with the continuous introduction and ramp-up of SoC for smartwatches and wristbands, supports the company's sustained performance [2][8]. Summary by Sections Financial Performance - In 2024, the company achieved a gross margin of 34.71%, an increase of 0.52 percentage points year-on-year, and a net profit margin of 14.1% [8]. - The revenue from smartwatch and wristband chips reached 1.045 billion yuan, a significant year-on-year increase of 116%, with total shipments exceeding 40 million units [8]. - The company’s Bluetooth audio and smartwatch/wristband chip revenues accounted for 62% and 32% of total revenue, respectively [8]. Growth Prospects - The company is positioned for long-term growth due to its R&D-driven platform strategy, with R&D expenses of 617 million yuan in 2024, representing 18.92% of revenue [8]. - The BES2800 series products are noted for their advantages in low latency, high bandwidth, and low power consumption, applicable across various devices [8]. - Forecasted net profits for 2025-2027 are 950 million, 1.464 billion, and 2.038 billion yuan, respectively, with corresponding EPS of 7.91, 12.19, and 16.98 yuan [8].