北京商报讯（记者 魏蔚）8月26日，欢聚集团发布的2025年二季度财报显示，营收5.08亿美元，同比减 少10.1%，调整后净利润7700万美元，同比增长3.9%。根据财报，二季度欢聚直播营收3.75亿美元，同 比减少18.3%，减少主要是由于BIGO的付费用户数量和每用户平均付费（ARPPU）下降，以及公司为 加强合规性而对非核心音频直播产品的互动功能进行了调整；其他营收从2024年同期的1.05亿美元增至 1.32亿美元，增幅25.6%，主要得益于广告营收的增长。 ...

Core Viewpoint - The article discusses the challenges faced by Huya, Douyu, and JOYY (formerly YY) in the post-live streaming era, highlighting JOYY's attempts to pivot towards international markets and diversify its revenue streams amidst declining user engagement and profitability concerns [1][10][18]. Financial Performance - JOYY reported a total revenue of $2.24 billion for 2024, a slight decrease of 1.3% year-on-year [3]. - The company recorded a net loss of $146 million under GAAP, primarily due to asset revaluation after the divestiture of YY Live and a non-cash goodwill impairment of $455 million [3]. - On a Non-GAAP basis, JOYY achieved a net profit of $298.5 million, marking a 2% increase year-on-year, indicating the core business's ability to generate cash flow [3]. Revenue Structure - The core BIGO segment contributed 88% of total revenue, growing by 3.3% year-on-year to $1.99 billion, serving as a stabilizing factor for the company's performance [4]. - Non-live revenue saw significant growth, increasing by 55.9% to $449.8 million, rising from 12.7% to 20.1% of total revenue, indicating a successful shift in strategy [5]. User Engagement Challenges - Despite the growth in non-live revenue, user attrition remains a significant concern, with average monthly active users (MAUs) for BigoLive, Likee, and Hago showing a downward trend [6]. - The total number of paying users decreased to 1.54 million, with ARPPU (average revenue per paying user) declining by approximately 5% to $237.1 [6]. Strategic Shifts - JOYY is focusing on international markets, with nearly 90% of its revenue coming from outside mainland China, and revenue from developed countries growing by 24.6% to account for 53.9% of total revenue [11]. - The company aims to enhance its advertising platform, expecting strong double-digit growth in this segment by 2025 [11]. Market Competition and Regulatory Environment - The competitive landscape is intensifying with the rise of platforms like TikTok, which is merging short video and live streaming, leading to increased competition for user attention [12][18]. - JOYY faces regulatory challenges, as evidenced by the temporary removal of BigoLive from app stores, which negatively impacted its fourth-quarter live streaming revenue by 13% [7][8]. Technological Integration - The integration of AI technologies is seen as a potential driver for growth, with JOYY investing in advanced content moderation and user verification systems to enhance operational efficiency [16][17]. - The CEO emphasized the importance of leveraging AI to improve community experiences and operational precision [17]. Conclusion - JOYY's journey in the post-live streaming era reflects a typical transformation phase, characterized by resilience in Non-GAAP profits and challenges in user retention and GAAP losses [18]. - The company's future growth will depend on successfully balancing diversification and globalization strategies while navigating the evolving competitive landscape [18].