直播行业的"躺赚时代"悄然落幕。那些靠打赏、抢主播、拼流量就能轻松赚钱的日子，正在被现实的增长压力和盈利焦虑所取代，行业集体进入转型期。 6月5日，陌陌母公司挚文集团发布2025年Q1财报，尽管净利润实现大增至3.58亿元，但营收25.21亿元，同比下降1.5%；旗下陌陌App付费用户为420万， 探探App付费用户为80万，同比分别减少290万和30万。 此前，游戏直播两大老将斗鱼与虎牙也已公布Q1成绩单：斗鱼营收同比下滑8.94%至9.47亿元、净亏损7960万元；虎牙止住了连续13个季度营收下滑的趋 势，但净利润同比暴跌99%。 同样承压的还有欢聚集团，其2025年Q1营收4.94亿美元，同比下降12%。尽管海外业务保持相对稳定，但直播收入占比依旧不低，转型压力仍在。 映宇宙虽未发布2025年Q1财报，但从2024年全年数据来看，其营收增长基本停滞，经调整净利润同比下滑45%，直播与短剧双线并行的转型策略仍处 于"爬坡期"。 回望2016年，直播平台曾深陷"千播大战"，在资本加持之下掀起天价主播争夺战——头部主播签约费动辄千万，平台间挖角成常态，整个行业对流量野蛮 依赖。 从那时的"撒钱冲量"，到如今的 ...

缘何圈粉广告主？据悉，欢聚旗下多元产品矩阵覆盖全球超2.6亿的用户群体，拥有优质自有流量。在 此基础上，BIGO Ads更聚合了全球头部开发者的第三方流量池，覆盖了许多垂类广告的核心目标人 群。此外，欢聚广告业务也深度融合行业前沿的生成式AI技术。 欢聚集团董事会主席兼首席执行官李婷表示，2025年是欢聚集团成立以来的第二十个年份，也将是见证 公司多元增长战略初步落地的一年。目前，欢聚的多元增长战略成效显现，一方面，核心直播业务持续 盈利；另一方面，非直播业务上，BIGO Ads广告平台凭借AI驱动的用户洞察、智能创意和精准投放能 力，增长迅猛。期待这些创新进一步巩固欢聚的竞争优势，助力非直播业务成为新的增长引擎。 值得注意的是，一季度欢聚BIGO 毛利率和经营利润率均明显增长，非直播收入增长驱动所有其他业务 毛利率提升至42.1%。展望今年二季度，随着BIGO板块收入环比恢复增长，预计BIGO non-GAAP经营 利润额恢复环比增长。全年来看，预期今年BIGO板块整体non-GAAP经营利润额将保持稳定，并有望实 现增长，公司整体non-GAAP 的经营利润额会呈改善趋势。 直播创收3.713亿美元 第二 ...

直播业务下滑主要因BIGO付费用户数量减少和平均收入下降。公司对非核心音频直播产品的互动功能 进行调整。欢聚踩下"刹车"，调整非核心音频直播产品发展方向，优化收益分成机制，逐步淘汰投资回 报率为负的渠道。 在投放策略方面，公司根据实时投资回报率，优先将预算分配给发达国家优质用户。虽然直播收入下 滑，但发达国家市场直播收入占比同比增长2.8个百分点，达到47.4%。 广告业务成增长亮点 欢聚集团发布2025年第一季度财报，显示营收4.94亿美元，同比下降12.4%。这一变化主要由直播业务 收入大幅减少导致。核心直播业务收入为3.71亿美元，较去年同期下滑超过20%。与此同时，公司在本 季度完成YY直播出售，确认收益约18.76亿美元，推动归属股东净利润达到19.2亿美元。 直播业务承压寻求转型 欢聚核心业务聚焦海外市场，包含BigoLive直播平台、Likee短视频平台、Hago互动社交平台。直播仍 为主营业务，但正经历下行周期。用户数据显示承压迹象明显。 BIGO板块付费用户数为145万，同比减少13.2%。每用户平均收入为221.6美元，较上年同期下降约 5.8%。BigoLive平均移动月活跃用户2890 ...

在全球娱乐直播行业红利见顶、增长承压之际，老牌社交娱乐平台JOYY（纳斯达克：JOYY，以下简 称"欢聚"）正试图寻找新增长引擎。 根据公司披露的2025年第一季度未经审计财报，公司该季度营收为4.94亿美元，较2024年同期的5.65亿 美元下降12.4%。这一变化主要受到直播业务收入锐减的影响。核心直播业务收入为3.71亿美元，较去 年同期下降逾20%。 欢聚在2025年第一季度完成出售YY直播（互动直播平台），确认收益约为18.76亿美元，使得归属于公 司股东的净利润达到19.2亿美元。非GAAP（通用会计准则）营业利润为3100万美元，同比增长 24.9%。 不过，在直播业务增长失速的同时，欢聚的广告业务表现亮眼，成为推动非直播业务增长的关键因素。 2025年是李婷担任欢聚首席执行官的第一个完整财年，面对此份财报，她表示："期待非直播业务成为 欢聚时代的第二增长引擎。" 娱乐直播业绩承压，行业龙头纷纷寻求转型 今年2月25日，欢聚宣布与百度达成收购协议，百度以21亿美元（折合人民币约152.3亿元）总价收购欢 聚在国内的视频娱乐直播业务，即YY直播。 剥离YY直播后，欢聚核心业务聚焦海外，包含Bigo ...

"欢聚集团2025年一季度业绩整体表现优异，展现出强劲的发展态势，不仅在核心业务上持续巩固优 势，新业务板块也呈现出蓬勃生机，为整体营收增长注入新动力。"广州艾媒数聚信息咨询股份有限公 司CEO张毅向《证券日报》记者表示，公司经营利润显著提升，现金流稳健，彰显出良好的财务健康度 与盈利能力。从前景来看，欢聚集团潜力十足，有望在后续保持良好发展节奏，持续拓展市场空间。 5月27日，广州华多网络科技有限公司（以下简称"欢聚集团"）发布2025年第一季度财报。第一季度， 欢聚集团收入4.944亿美元；GAAP和non-GAAP经营利润达1220万美元和3100万美元，同比增长244.5% 和24.9%；经营现金流达5800万美元。 在股东回馈方面，欢聚集团在第一季度合计派息4910万美元，2025年1月1日至5月23日，累计回购股票 约2250万美元，继续为股东释放价值。 对此，欢聚集团方面有关人士表示，在AI的赋能下，广告主投放效果得到持续提升，同时BIGOAds也 为开发者创造了更高的变现收益。获益于此，广告主和开发者规模持续增长，双向推动BIGOAds广告 平台的快速发展。 一位不愿具名的行业分析师对《证券日 ...

Core Insights - JOYY Inc. reported a revenue of US$494.4 million for Q1 2025, with non-livestreaming revenue at US$123.0 million, marking a 25.3% year-over-year increase [2][10] - The company achieved significant growth in operating profits, with GAAP operating profit increasing by 244.5% to US$12.2 million and non-GAAP operating profit rising by 24.9% to US$31.0 million [2][10] - JOYY distributed US$49.1 million in dividends and repurchased US$22.5 million worth of shares, demonstrating a commitment to returning value to shareholders [3] Financial Highlights - Total revenue for Q1 2025 was US$494.4 million, with operating income at US$12.2 million, a 244.5% increase from the previous year [10] - Non-GAAP operating income was US$31.0 million, up 24.9% year-over-year [10] - Net income from continuing operations attributable to controlling interest was US$45.4 million, slightly up from US$45.3 million in Q1 2024 [10] Business Highlights - Livestreaming revenue reached US$371.3 million, with BIGO contributing US$351.6 million [6] - Bigo Live's North American region saw a 7% year-over-year growth in monthly active users (MAU) and a 4% quarter-over-quarter increase in paying users [7] - JOYY's products engaged users through operational activities related to Ramadan, boosting brand influence and user activity [8] Product and Advertising Developments - JOYY enhanced its user experience on Bigo Live, leading to a 4% quarter-over-quarter increase in average viewing time per user and a 3% increase in ARPPU among high-end users [9][11] - BIGO Ads revenue grew by 27% in Q1 2025, supported by the company's strengths in local operations and advanced algorithms [12] - The integration of premium publisher traffic with first-party traffic in BIGO Ads has created a robust advertising system, leveraging AI technologies to improve ad performance and revenue opportunities [13]

Financial Data and Key Metrics Changes - Total revenue for Q1 2025 was $494 million, with non-live streaming revenue reaching $123 million, a year-over-year increase of 25.3% [8][29] - Non-GAAP operating profit was $31 million, reflecting a year-over-year increase of 25% [9][35] - Operating cash flow was strong at $58 million, with dividends distributed amounting to approximately $49.1 million and share repurchases of about $22.5 million [9][36] Business Line Data and Key Metrics Changes - Live streaming revenue was $351.3 million, with Bigo contributing $352 million, aligning with expectations [30] - Non-live streaming revenue accounted for 24.9% of total group revenues, up from 17.4% in the same period last year [31] - Bigo's non-live streaming revenues, primarily from advertising, increased by 27.3% year-over-year to $80.3 million [32] Market Data and Key Metrics Changes - In developed countries, live streaming revenue increased, with North America seeing a 7% year-over-year growth in MAUs [16] - The Middle East market remains a strategic priority due to strong monetization potential and high engagement [18] - Bigo achieved approximately $18 million in advertising revenue, a year-over-year growth of about 27% [20] Company Strategy and Development Direction - The company is focusing on diversifying its revenue streams, with non-live streaming businesses expected to become a second growth engine [12][26] - A multi-agent approach is being adopted to establish a sustainable long-term growth roadmap [12] - The advertising platform, Bigo Ads, is being enhanced through AI technologies to improve targeting and ROI for advertisers [23][24] Management's Comments on Operating Environment and Future Outlook - Management anticipates stabilization in live streaming revenue starting in Q2 2025, with positive quarter-over-quarter growth expected [45] - Non-live streaming businesses are projected to accelerate revenue growth in the second half of the year [46] - The company remains committed to delivering sustainable, profitable growth and long-term value for shareholders [38][62] Other Important Information - The company has a healthy balance sheet with a strong net cash position of $3.4 billion as of March 31, 2025 [36] - Shareholder returns are a key component of the capital allocation strategy, with consistent dividends and share repurchases [37][60] Q&A Session Summary Question: Can management comment on the overall monetization trend in the second half, particularly for Bigo Life? - Management expects live streaming revenue to stabilize and resume positive growth in Q2, driven by high-quality user acquisition strategies [45] Question: What are the trends in operating expenses and margin outlook for 2025? - Management noted improvements in gross margins for both Bigo and other segments, with expectations for continued positive trends in operating profit for the full year [48] Question: Can management share updates on new initiatives in 2025 and the reasons behind Bigo Ads' accelerating growth? - Management highlighted the need for advertisers to diversify their placement budgets and the advantages of Bigo Ads' extensive user base and AI capabilities for effective targeting [53][56] Question: What are the insights on shareholder return policies and capital return strategies? - Management reiterated the commitment to shareholder returns through dividends and share repurchases, while also focusing on resource allocation to support growth in non-live streaming businesses [60][62]

Financial Highlights - The company reported net revenues of $494.4 million for Q1 2025, a decrease from $564.6 million in Q1 2024 [5] - Non-livestreaming revenues reached $123.0 million, marking a year-over-year increase of 25.3% and accounting for 24.9% of total net revenues for the first time [4][8] - Live streaming revenues were $371.3 million, down from $466.4 million in the same period last year, attributed to a decline in paying users and ARPPU [6][5] - GAAP operating profit was $12.2 million, a 244.5% increase year-over-year, while non-GAAP operating profit was $31.0 million, up 24.9% [12][13] - The company distributed approximately $49.1 million in dividends and repurchased $22.5 million worth of shares from January 1, 2025, to May 23, 2025 [4] Operational Highlights - The global average mobile MAUs decreased to 260.4 million from 277.3 million year-over-year, primarily due to optimized sales and marketing strategies [7] - The average mobile MAUs for Bigo Live, Likee, and Hago were 28.9 million, 30.2 million, and 3.3 million, respectively, all showing declines compared to the previous year [7] - The total number of paying users for BIGO was 1.45 million, down from 1.67 million in the same period last year [7] Cost and Profitability - Cost of revenues decreased by 14.5% to $315.7 million, leading to a gross profit of $178.6 million, with a gross margin of 36.1% [9][10] - Operating expenses were reduced to $167.2 million, down from $195.4 million in Q1 2024, with significant decreases in sales and marketing expenses [11] - Non-GAAP net income from continuing operations was $63.2 million, compared to $67.2 million in Q1 2024, with a non-GAAP net income margin of 12.8% [15] Balance Sheet and Cash Flow - As of March 31, 2025, the company had net cash of $3,385.9 million, an increase from $3,275.9 million at the end of 2024 [17] - Net cash from operating activities for Q1 2025 was $58.0 million [17] Business Outlook - For Q2 2025, the company expects net revenues to be between $499 million and $519 million, reflecting current market conditions and operational strategies [20] Shareholder Returns - The company has authorized a quarterly dividend program, with a total of approximately $600 million to be distributed over three years, declaring a dividend of $0.94 per ADS for Q2 2025 [22]