Core Insights - Beijing Off-road's BJ40 Extended Range Yuanjing Intelligent Edition has been officially launched at a limited-time price of 194,800 yuan, marking a new era of "intelligent equality" in the hard-core SUV market [1][7] - The BJ40 series has been a pioneer in the hard-core off-road vehicle market, evolving from purely mechanical performance to incorporating electric and intelligent features [2][3] Product Launch and Market Response - The BJ40 Extended Range family has seen over 30,000 units delivered within six months, indicating strong consumer demand for electric off-road vehicles [3] - The new model received 5,217 orders within 24 hours of its launch, further demonstrating the market's appetite for intelligent off-road vehicles [3] Technological Advancements - The BJ40 Extended Range Yuanjing Intelligent Edition features a comprehensive intelligent technology framework, overcoming previous economic and technical barriers in the hard-core off-road segment [4][5] - It includes 26 high-precision sensors and advanced AI systems, enabling centimeter-level environmental perception and millisecond-level decision-making [5] Value Proposition and Consumer Accessibility - The model is priced at 194,800 yuan, complemented by a 60,000 yuan off-road equality package and a 40,000 yuan premium experience offer, making it accessible to a broader consumer base [7] - The introduction of the "Yehuhuh" skiing edition IP expands the lifestyle scenarios associated with off-road vehicles, moving beyond traditional environments [7] Industry Evolution and Future Outlook - The BJ40 series aims to transition hard-core off-road vehicles from niche markets to mainstream appeal, driven by technological innovation and consumer demand [6][7] - A new concept off-road vehicle and brand logo will be unveiled at the 2025 Guangzhou Auto Show, reflecting the company's commitment to innovation and enhancing market confidence in the future of hard-core off-road vehicles [8]

Core Insights - Beijing Off-road achieved a record high sales volume of 13,219 units in August, representing a year-on-year increase of 43% [2] - The company has maintained over 10,000 units in sales for five consecutive months [2] Sales Performance - BJ40 series sold 7,093 units, showing a remarkable year-on-year growth of 203%, dominating the off-road vehicle market [2] - BJ30 series recorded sales of 5,009 units, with a year-on-year increase of 55% [2] Product Launch - The BJ30 Traveler was officially launched at the Chengdu Auto Show on August 29, with a pre-sale price range of 102,900 to 139,900 yuan [2] - The BJ30 features a unique three-engine four-wheel drive six-mode hybrid system, with a maximum power of 301 kW and a maximum torque of 685 Nm, achieving 0-100 km/h acceleration in 6.59 seconds [2] - The fuel version of the BJ30 is equipped with a 1.5T engine and a 7DCT transmission system [2]