通过双品牌协同发力，比亚迪致力于全面满足泰国消费者多样化需求，进一步巩固其在东南亚新能源汽车市场的领先地位，为全球绿色出行注入更多可 能。 展会现场。人民网记者简承渊摄 展会现场。人民网记者 简承渊摄 人民网曼谷11月29日电 （记者简承渊）当地时间28日，第42届泰国国际汽车博览会在曼谷会展中心开幕，比亚迪携旗下主品牌BYD与高端品牌DENZA （腾势）双品牌登场，全面展示其在新能源领域的领先技术与创新实力。 比亚迪亚太汽车销售事业部总经理刘学亮在开幕式上表示，比亚迪泰国工厂自破土动工至首车下线仅用16个月，并在随后16个月内实现从第一万台到第 七万台新能源汽车下线。作为深耕泰国本土化的中国汽车品牌，比亚迪持续推进本土人才培养与供应链建设，助力多款车型在泰国多个细分市场夺得销量冠 军。 ...

Core Insights - The automotive industry is facing unprecedented technological homogenization, prompting companies to redefine automotive individuality through design aesthetics, user experience, brand culture, and scenario customization [2][8] Design and Emotional Interaction - Automotive design is shifting from a "parameter competition" to "emotional resonance," with AI quantifying aesthetic design to blend aerodynamics and artistic expression [3] - Lighting has evolved from a simple illumination tool to a significant language for vehicle personality expression, as seen in models like the Zhiji LS6 and ZEEKR STARGATE [3] Personalized Innovations in Smart Cockpits - The focus on personalized innovations in smart cockpits is becoming a new competitive edge, with examples like the Avita 06's multi-screen system and the ZEEKR 9X's advanced sensor architecture [4] - Consumer demand is shifting from "large screen stacking" to "scenario adaptation," emphasizing the importance of natural voice assistants and seamless interaction [4] Brand Culture and Scenario Recreation - In a context of technological convergence, brand culture serves as the soul of product individuality, with companies like BYD creating a clear brand matrix to cater to different consumer segments [5] - Scenario customization is reshaping automotive product individuality, with companies transforming technical parameters into tangible scenario values that resonate with consumer needs [6] Regional Market Personalization - Companies are focusing on regional market personalization as a key strategy, with brands like Chery and Great Wall tailoring their offerings to local consumer preferences and cultural nuances [6] Continuous Innovation and User Co-Creation - The creation of automotive individuality is a dynamic process requiring ongoing maintenance, as demonstrated by brands like George Barris, which leverage limited editions and customization to maintain unique positioning [7] - Technological innovations, such as CATL's sodium-ion batteries, provide new dimensions for product individuality, enhancing performance and user safety [7] - User co-creation is redefining the logic of individuality, with systems like Huawei's HarmonyOS allowing users to actively participate in customizing their in-car experience [7] Industry Transformation - The innovations showcased at the Chengdu Auto Show indicate a shift in the automotive industry's competitive focus from "hard power" to "soft power," emphasizing the need for emotional resonance, brand value, and user engagement [8][9] - The industry is transitioning from merely meeting functional needs to creating emotional value, which will redefine future automotive experiences [9]