当民营资本崛起重塑资金供应链格局,投资机构的核心竞争力正从资源聚合转向价值深耕。金鼎资本此 次品牌文化升级,绝非口号的浅层焕新,而是一次对创业初心的淬炼与战略升维。创始人何富昌将此次升 级定义为"里程碑"——它标志着金鼎资本完成从行业新锐到"中国企业家信赖的投资服务机构"的身份蜕 变。"下一个阶段,我们将以深耕者的定力、价值共创者的格局、文化传承者的信念,与创业者共同穿越经 济周期。"何富昌的宣言,折射出中国本土投资机构在时代浪潮中的清醒自觉。 一、文化内核:用信任托举生产力革命 此次升级的深层逻辑,在于金鼎资本对品牌文化基因的系统性夯实: 使命:帮助中国企业家拥抱先进生产力 金鼎资本以资本为杠杆,以产业深耕为路径,以赋能企业家为核心,践行"做时间的朋友"的投资哲学,助力中 国产业升级。 1、资本赋能,重构生产力布局:通过"三高模型"筛选高潜力企业,以"CVC+并购"双轮驱动,推动技术升级与 模式创新,做强产业发展的源头活水。 2、生态共建,打造价值共生体:超越传统资源导流,以战略协同、组织升级、资本赋能构建深度产业生态, 助力企业突破瓶颈,实现可持续增长。 价值观:真诚、专业、共赢 真诚:信任基石,坦诚沟通 ...

Core Viewpoint - Marubi has established itself as a leading brand in the eye care segment, achieving significant sales milestones and cultural relevance through its annual "Eye Cream Festival" and collaborations with artists, thereby redefining the standards for domestic eye care products [6][19][28]. Group 1: Brand Recognition and Achievements - Marubi was awarded the title of "First Brand in Domestic Eye Care" by the China Fragrance and Cosmetic Industry Association, highlighting its market leadership and brand strength [16][18]. - The brand has maintained the highest sales in the eye care category for three consecutive years, with its flagship product, the small red pen eye cream, achieving sales of 5 billion [18][19]. - In 2024, Marubi's GMV exceeded 900 million, with an impressive growth rate of 83.9%, further solidifying its position as the leading domestic eye care brand [18]. Group 2: Marketing and Cultural Integration - The 12th "Eye Cream Festival" featured a collaboration with contemporary artist Song Santu, emphasizing the integration of art and culture into the brand's marketing strategy [7][10]. - Marubi's marketing approach has evolved from emotional marketing to emotional engagement, creating a deeper connection with consumers through artistic collaborations [12][14]. - The festival has transformed from a promotional event into a cultural ceremony, enhancing brand identity and consumer engagement [27][28]. Group 3: Product Development and Innovation - Marubi has focused on continuous product innovation, launching multiple iterations of its small red pen eye cream, with the latest version featuring a 25% custom high-concentration peptide formula [22][24]. - The brand has developed a comprehensive product matrix, including key products like the small purple eye cream and butterfly eye mask, to enhance its online presence and sales performance [24]. - Marubi's research and development capabilities have evolved into a fourth-generation system, integrating advanced technologies to ensure product efficacy and safety [27]. Group 4: Strategic Positioning and Market Insights - Marubi's strategy emphasizes systematic capabilities, combining product development, marketing, and consumer trust to create a robust competitive advantage in the eye care market [26][28]. - The brand's long-term commitment to quality and innovation has allowed it to build a strong reputation and consumer loyalty in a highly competitive landscape [19][28]. - Marubi's success illustrates that a brand can thrive in the beauty industry without relying on anxiety-driven narratives, focusing instead on product quality and cultural depth [28][29].

Core Viewpoint - LVMH's strategy of "silent sponsorship" at the 2024 Paris Olympics has redefined luxury branding, focusing on cultural participation rather than overt advertising [1][9]. Group 1: No Logo Olympic Partnership - LVMH's involvement in the 2024 Olympics is not about advertising but a deep expression of "French culture and identity" [2]. - The company chose to operate behind the scenes, becoming a "cultural co-creator" without visible branding or self-promotion [2]. Group 2: Paradigm Shift in Luxury Branding - LVMH challenges traditional sponsorship logic by emphasizing that high-end brands do not need to be "seen" but rather "perceived" [3]. - The company recognized an opportunity to engage emotionally with users through cultural means, rather than through visible branding [3]. Group 3: Cultural Creation Instead of Advertising - LVMH's Olympic marketing strategy lacks traditional promotional materials, yet it generated global attention [5]. - The brand's contributions included Chaumet's Olympic medals, Louis Vuitton's ceremonial boxes, Berluti's custom outfits for torchbearers, and Dior's artistic performances [5][6]. Group 4: Non-Marketing Approach - The Cannes jury praised LVMH's approach as "not an advertisement, but a cultural heritage" [8]. - This strategy reflects a new logic in the luxury sector, where high-end consumers value cultural depth and authenticity over aggressive exposure [8]. Group 5: Redefining Luxury Brand Presence - LVMH's success at the Cannes International Creativity Festival signifies a new definition of luxury branding in a competitive global market [9]. - The company demonstrates that in an era of information overload, "silence" can be the most sophisticated form of expression [10]. Group 6: Measurable Impact - LVMH achieved over €350 million in earned media exposure, a 36% increase in global brand favorability, and a 12-fold increase in brand consideration among consumers [11]. - The strategy shifted focus from selling products to building meaning, from shaping trends to conveying values, and from capturing attention to creating resonant experiences [12].

1 | | 品牌授权的模式开展成人鞋业务。这将进一步推动品牌的各品 | | | --- | --- | --- | | | 类资源整合，以进一步释放各品类的协同效益，进一步维护和 | | | | 提升品牌价值。 | | | | 4、未来销售费用是否会有提升。 | | | | 相较于以前年度，今年的销售费用预计会有所提升。首先 | | | | 男女装业务的加入增加了必要的营销费用。既有常态化的明星 | | | | 合作、达人种草、线上推广等，也会随着线下渠道的铺设开展 | | | | 系列营销活动，例如户外广告、地面推广等；其次 2025 年是 | | | | 水孩儿品牌三十周年，公司也将围绕品牌周年庆等时间节点开 | | | | 展积极的营销活动。 | | | | 5、公司是否感受到了市场压力，未来如何发展。 | | | | 市场周期性波动是一直存在的，公司将聚焦主业，不断地 | | | | 持续升级更新产品和服务，不断地给消费者带来新的穿着体 | | | | 验，重研发、提品质、丰富产品功能性、强化品牌文化、优化 | | | | 营销策略，为消费者提供更大的情绪价值。公司认为坚持品牌 | | | | 定位才 ...

当下商业项目的竞争，已不再局限于项目方可强控的建筑空间、运营手法，而是进一步延伸至品牌内 容、文化表达乃至与消费者之间的情感链接。过去的招商策略，无外乎是"拿头部品牌首店"或"引小众 主理人品牌"。前者需要城市级商圈支撑，进入门槛高；后者则面临抗风险能力弱、团队运营能力不足 的问题，容易昙花一现。 在未来，真正的突破口，或许并非"换品牌"，而是"换方法"——在品牌合作中走向更深层的"共创定 制"。即与已成熟品牌合作，基于特定项目、特定场域，打造区别于标准门店的定制化版本，既规避风 险，又获得差异化。 定制店为何成为破解同质化的战略抓手？ 从管控到共创，商业生态的结构性松动 早期购物中心强调效率与标准化，租赁关系下品牌方只能遵守物业端设定的规则。但创新本就难以标准 化，品牌要想尝试跨界、实验、叙事，需要更大的空间弹性与规则灵活性。 如今我们看到，诸如lululemon、安踏、RE而意、观夏等品牌的个性化门店，正从街边商业逐步进入集 中商业。这背后的变化，不只是招商策略，而是商业生态权力结构的松动，正在从单向管理到双向共 创。 从产品到文化，软实力成为竞争场 当产品力不再构成唯一壁垒，品牌之间的差异就要回归文化表 ...

Core Insights - The appointment of Jonathan Anderson as the creative director for both women's and men's collections at Dior marks a significant shift in the luxury fashion industry, reflecting deep changes within the sector [1][3] - The challenges faced by modern creative directors extend beyond design, requiring them to effectively narrate brand stories and engage in cultural projects [3][5] - The luxury industry is experiencing "bestseller anxiety," with brands like Dior and Chanel needing to innovate to maintain relevance among younger consumers [8][12] Company-Specific Developments - Jonathan Anderson's role at Dior is unprecedented since the brand's founder, Christian Dior, and he is tasked with overseeing 18 collections annually, surpassing the workload of previous industry icons [1][3] - Matthieu Blazy, the new creative director at Chanel, is expected to leverage his experience from Bottega Veneta to create impactful designs that resonate with contemporary audiences [1][5] - The departure of Virginie Viard from Chanel has been interpreted as a response to both aesthetic fatigue and economic challenges, prompting the brand to quickly assemble a new team around Blazy [12] Industry Trends - The luxury sector is witnessing a strategic divergence between cultural integration and technological innovation, as brands seek to balance heritage with modern consumer engagement [14] - Successful brands in the future are likely to find equilibrium between maintaining exclusivity and generating fresh, engaging content [14] - The emphasis on creating social conversations around products is becoming increasingly critical, as fleeting attention spans challenge traditional marketing approaches [14]

Group 1 - The 2025 Shanghai Cooperation Organization (SCO) Media Cooperation Forum was held in Urumqi, Xinjiang, with over 300 representatives from 26 countries discussing cooperation under the theme "Building a Better Home Together for a Prosperous Future" [1] - Since its establishment in 2001, the SCO has adhered to the "Shanghai Spirit" of mutual trust, mutual benefit, equality, consultation, respect for diverse civilizations, and seeking common development [1] - China will assume the rotating presidency of the SCO for 2024-2025, with expectations for China to lead new cooperation initiatives and strengthen the collective power of developing countries in global governance [1] Group 2 - The domestic skincare brand Gu Yu showcased its product "Four Seasons Boundless," which combines Chinese efficacy skincare technology with poetic aesthetics, attracting attention from international guests [3] - Gu Yu focuses on Chinese skin types and ingredients, exploring a path of scientific skincare centered on Chinese characteristics, reflecting the cultural depth and research strength of Chinese cosmetic brands [3][4] - The "Four Seasons Boundless" includes two products, "Boundless Electric Cream" and "Four Seasons Spiritual Dew," showcasing Gu Yu's research and innovation capabilities [4] Group 3 - "Boundless Electric Cream" utilizes three core technologies, including self-developed composite enzyme biomimetic transformation technology, plant stem cell culture technology, and synthetic biology technology, featuring key active ingredients like rare ginseng saponin CK and snow lotus stem cells [4] - "Four Seasons Spiritual Dew" is formulated with seasonal herbs such as ginseng and peony, aiming to provide revitalizing energy for consumers seeking a healthy complexion [4] - Gu Yu has established a library of "Chinese core" active ingredients, including aurora licorice and rare ginseng saponin CK, to meet diverse skincare needs across different consumer segments [4] Group 4 - Gu Yu has maintained its commitment to promoting Chinese culture through skincare products, with the "Four Seasons Boundless" adopting a unique design inspired by traditional Chinese aesthetics, winning multiple international design awards [6] - The brand aims to showcase its determination to empower "Chinese core" ingredients and efficacy to the world, while expressing cultural confidence and charm through its products [8]

智通财经记者 | 周芳颖 智通财经编辑 | 楼婍沁 有网友称AMOUAGE官方对于其中文名给出了解释，"阿"代表品牌发源地"阿曼"，"漠"代表孕育乳香树的沙漠，"史"意指阿曼香料的悠久历史。 界面时尚就品牌名含义以及线下门店规划求证AMOUAGE品牌官方，但对方拒绝回应。 2650 56.00 196 25.00 05:00 S 31 1 1 T I AMOUAGE PRIFE BELER FR ll 950 n a ICITE TIL The De ▶ AMOUAGE成立于1984年。因为阿曼盛产乳香，阿曼国王邀请时任法国调香师协会会长的调香师以阿曼国宝级香料银乳香、阿曼岩玫瑰和龙涎香为主要原 料，创作了其第一款香水GOLD黄金。这样特殊的成立背景也让AMOUAGE被称为"阿曼王室国礼香水"。 AMOUAGE单瓶100ml香水的价格在3250元到4480元。由于参与618大促优惠活动，其跨境渠道的天猫海外旗舰店的价格目前低于官方旗舰店价格，但整体2 千元起步的价位带使其直接锚定高奢定位。 久谦中台向界面时尚提供的数据显示，2022年到2024年，AMOUAGE在天猫和抖音两个平台合计营收在350万元上下徘徊 ...

金星博物馆由集团董事长张铁山先生倾力打造，博物馆以"历史为脉，文化为魂"，搭建起一座贯通古今的文化桥梁。馆内 2000余件藏品将沉睡的中华艺术与文明唤醒，更与金星"匠心酿造"的品牌精神深度共鸣。 一楼展区陈列着近300件青铜器藏品，以商代中大型礼器为主。器物纹饰繁复、工艺精湛，折射出古代文明的辉煌，亦隐喻 金星啤酒"锐意进取"的品牌基因。馆内1800余件唐汉玉器以和田古玉为主，集中展现于博物馆的二楼与三楼。二楼玉璧系列彰 显礼制威严；三楼龙凤壶、玉樽等酒器与啤酒文化遥相呼应，玉龙、玉凤、玉猪等瑞兽摆件雕工细腻，寓意吉祥，与金星"品质 为先"的匠心理念一脉相承。 文化是品牌的根，创新是企业的魂。诚实厚重的中原文化精髓，包容大气的悠久历史内核，赋予了金星品质至上的匠心文 化，拼搏进取的创业文化，与时俱进的创新文化，绿色环保的责任文化，家国情怀的担当文化等多元而个性的品牌文化。金星 博物馆的建成，不仅是品牌文化的又一集中呈现，更将成为连接公众与企业的桥梁。金星啤酒集团以博物馆为载体，将中原文 明的厚重底蕴转化为品牌的核心竞争力，向更高的目标破浪前行。（夏天） 5月26日，金星博物馆开馆仪式在金星啤酒集团新厂举行。金 ...

初夏的莫干山，翠竹摇曳，清风送爽。5月9日，2025世界品牌莫干山大会"草坪故事会"在浙江德清隆重举行。 在这场聚焦"故事见匠心，品牌恒久远"的高端品牌对话中，达古拉内蒙古酒业有限公司董事长吴海辉作为特邀嘉宾，与国内外众多知名 品牌共同探讨中国品牌的文化传承与创新发展之路。这不仅是对达古拉品牌实力的认可，更是对内蒙古白酒文化的肯定。 与茅台共话品牌匠心，草原美酒绽放异彩 在茅台1935"东方有礼·共酿华章"迎宾品鉴会上，源自赤水河畔的茅台1935与来自内蒙古大草原的蒙鹅窖藏交相辉映，共同演绎中国白酒 的多元魅力。"中国白酒的文化底蕴是品牌最宝贵的财富。"达古拉酒业董事长吴海辉表示，"达古拉始终坚守草原传统酿酒技艺，将游牧 民族的智慧与现代工艺完美融合。" 蒙鹅窖藏：草原匠心的时代诠释 品鉴会上，达古拉酒业重点推介的新品"蒙鹅窖藏"酱香型白酒成为焦点。这款采用红金色礼盒包装的高端产品，不仅在外观设计上致敬 茅台经典，更在酿造工艺上融入了草原特色。 品鉴会现场，达古拉酒业董事长吴海辉表示："达古拉酒业不仅致力于酿造高品质的美酒，更希望通过酒这一载体，传递草原文化的深厚 底蕴与开放包容的精神。"这一理念，正是达古拉 ...