Core Viewpoint - The article discusses the rapid growth and potential of Alipay's "Tap to Pay" feature, which has quickly gained over 100 million users in just 321 days, positioning itself as a new entry point in the mobile payment landscape, challenging existing methods like QR codes and NFC [1][2][3]. Group 1: "Tap to Pay" Overview - "Tap to Pay" has been launched in over 400 cities, achieving a user base of over 100 million faster than Alipay's previous product, Yu'e Bao [1][2]. - The feature simplifies the payment process to a single action, enhancing user experience compared to traditional QR code scanning [2][4]. - Alipay has partnered with over 300 businesses to create diverse application scenarios, indicating a broad market potential beyond just payments [2][3]. Group 2: Market Impact and Business Strategy - The "Tap to Pay" initiative aims to address merchant pain points by integrating membership and coupon processes, significantly improving customer conversion rates [4][5]. - Major retail chains like FamilyMart and Juewei Duck Neck have reported substantial increases in membership engagement and sales after implementing "Tap to Pay" [5][6]. - Alipay plans to invest an additional 10 billion yuan to support merchants in adopting this new payment method, reducing their costs [5][20]. Group 3: Technological and Competitive Landscape - The underlying technology for "Tap to Pay" relies on NFC, which is becoming standard in smartphones, with projections indicating that 70% of phones sold in China will have NFC capabilities by 2024 [24][25]. - The article highlights the emergence of a "Tap Chain" involving various stakeholders, including chip manufacturers and hardware suppliers, indicating a robust supply chain for this new technology [19][20]. - Alipay's current lack of competition in the NFC space, particularly from WeChat Pay, allows it to establish itself as a market leader and standard setter [24][25]. Group 4: Future Prospects - The potential for "Tap to Pay" to expand into various sectors such as transportation, logistics, and healthcare suggests significant growth opportunities [24][25]. - The success of "Tap to Pay" could position it as a focal point in the capital market, similar to the "Hongmeng" operating system's impact in 2024 [20][21]. - The article concludes that while "Tap to Pay" may not completely replace existing payment methods, it represents a significant evolution in user interaction and payment technology [25].

而随着蓝思科技在港股递交申请书，市场对NFC技术在国内的应用市场也产生了浓厚兴趣。支付宝"碰一下"背后有多家上市公司参与其中，包括蓝思科技 和奥比中光提供整机设备，复旦微电的NFC芯片，以及拉卡拉和新大陆在全国范围内合作投放"碰一下"支付终端，覆盖零售、餐饮、交通等多个场景，此 外还有新国都作为收单机构参与推广，联合推动"碰一下"支付的普及。 行业预测，随着移动支付的普及和支持NFC功能的智能手机出货量的爆发式增长，NFC行业在中国有望达到数千亿元的市场规模。这条赛道的想象空间正 在打开，蓝思科技的赴港上市无疑将为其注入新的动力，也预示着NFC产业的进一步发展。 01 "碰一下"覆盖全国100个城市，产业链隐形冠军浮出水面 2024年7月，支付宝开始在全国范围内推广"碰一下"支付，此后，蓝思科技通过官方微信认领了这款支付宝"碰一下"收款一体机核心供应商的身份，并被市 场戏称为新晋的"碰一下概念股"。作为支付宝支付设备的整机组装商，公司深度参与NFC和移动支付新风口。 2025年3月，中国消费电子产业链迎来标志性事件——作为苹果核心供应商的蓝思科技正式向港交所递交上市申请，计划募集资金加速全球化布局。 这家深耕 ...