Core Viewpoint - BOSS Zhipin's recent public offering in the Hong Kong market is not merely a capital-raising exercise but a strategic move to reshape its shareholder structure and enhance market liquidity [1][2][4]. Group 1: Public Offering Details - On June 25, BOSS Zhipin launched a public offering of 30 million Class A ordinary shares, representing 3.2% of the post-offering share capital, with an option to increase by up to 4.5 million shares [1]. - The offering is notable for allocating 10% of the shares, or 3 million shares, to individual investors, which is uncommon in typical institutional-focused offerings [1][2]. - The offering has seen strong demand, with international placements oversubscribed by over three times, indicating confidence from long-term investors in the company's future [1][2]. Group 2: Strategic Intent - The offering aims to create a more diverse shareholder base, transitioning from merely having a stock code to having a multi-faceted group of shareholders [2][6]. - BOSS Zhipin's management emphasizes that the offering is about establishing a genuine connection with the local market rather than just raising funds [4][6]. - The company seeks to address liquidity issues and reduce shareholder concentration, which has been a challenge since its initial public offering in 2022 [5][6]. Group 3: Financial Health - BOSS Zhipin is in a strong financial position, with a projected net profit of 1.567 billion RMB in 2024 and a net profit margin exceeding 42% [2]. - The company has maintained robust operating cash flow, exceeding 800 million RMB for five consecutive quarters, with cash equivalents nearing 15 billion RMB [2][4]. Group 4: Market Positioning - The public offering is designed to create initial stock supply, breaking the "no stock, no buy" market structure that has hindered trading activity [5][9]. - BOSS Zhipin aims to build a local investor base in the Hong Kong market, which is crucial for its long-term growth and stability [6][7]. - The company is focused on establishing a deeper relationship with investors, enhancing market understanding and engagement [9][16]. Group 5: Business Model and Growth - BOSS Zhipin's growth strategy is centered around improving matching efficiency in recruitment, leveraging a unique platform that integrates direct chat, recommendations, and mobile access [11][13]. - The company has successfully expanded its user base, serving over 16.6 million enterprises and achieving 57 million monthly active users by Q1 2025 [11][14]. - BOSS Zhipin is also diversifying its offerings by targeting blue-collar job markets and integrating AI technology to enhance platform capabilities [14][15]. Group 6: Long-term Vision - The company is focused on building a resilient matching model that can adapt to diverse and complex recruitment needs, ensuring long-term sustainability [15][16]. - BOSS Zhipin's approach contrasts with the fast-paced strategies of many peers, emphasizing steady growth and strategic stability [17][18]. - The goal is to create a capital market product that allows investors to genuinely "hold" the company rather than just "hear about" it [18].

在人工智能领域取得稳步进展。 关于人工智能战略，该公司将继续提升其 人工智能能力，但将在大规模人工智能部署方面保持谨慎，因为这可能部 分取代人类招聘人员。在测试期间，使用该公司人工智能功能的招聘人员 提高了25%的招聘效率，而通过人工智能沟通助手回应的求职者其成功率 提升了15%。该公司还利用人工智能提高内部效率，我们预计这将为利润 扩张提供进一步的空间。 保持2025财年营业利润目标。 非GAAP运营利润率（OPM）同比增长13 个百分点至36.0%（2025年第一季度），主要得益于运营杠杆效应和运营支出 控制。销售与市场/研发支出同比分别下降18%和8%，至41.7亿/33.5亿人民币 （2025年第一季度）。展望未来，公司将继续聚焦于提升效率和控制成本。管 理层指出，2025年第一季度通常是利润率最低的季度，并对实现2025财年非G AAP运营利润目标（35亿人民币）持乐观态度。 收益概要 | (YE 31 Dec) | FY23A | FY24A | FY25E | FY26E | FY27E | | --- | --- | --- | --- | --- | --- | | 收入（人民币百万元） | ...

BOSS直聘一季报落地，整体上还是呈现的是一个业务逆风，短期需要依赖自身努力的小而美本色。 具体来看： 1. To C品牌心智稳固： 一季度平台用户环比增加了490万，达到5760万。但与此同时剔除股权激励的销售费用同比下滑18%，说明品牌心智稳固下，平台的自然流 量也依然可 观 。 2. To B招聘环境还没走出底部： 但企业端的环境压力就有点大了。一季度收入增长13%，其实还略超一个月前已经向下调整过后的市场预期。但从二季度指引 （增速6.9%-8.5%）来看，呈现压力边际递增的趋势。递延收入和流水两个指标也能同样印证上述的底部压力，一季度计算流水同比增长只有6.3%，相比上季度增 速看上去回暖主要是基数问题。 不过唯一好的一点是，付费企业数没掉，环比净增加30万家，从单均付费来看，应该还是靠的大企业的稳健。总的来说，无论是企业粘性还是C端用户粘性，还在 变好就不是坏事，只是大环境使然下的周期性压力。 3. 继续控费提效： 外部压力如此，公司能做的就是加速内部提效。除了优化空间比较大的销售费用外，一季度研发费用也开始了同比下滑，如果再剔除AI增量投 入，那实际传统研发成本收缩得更厉害。管理费用（剔除SBC ...

BOSS直聘四季报落地，业绩与指引、预期差不多，关键指标有好有坏，但不管怎样，BOSS直聘自身都没有问题（竞争优势、公司治理），因此主要还是看宏 观， 所以无论是管理层的量化指引还是定性描述，都来的比当期业绩更重要。 与此同时，市场也更希望，就算环境改善一再缓慢，BOSS直聘也能够通过内部运营的调整， 减少Beta影响，给到股东更好的回报。 具体来看： 1. 流水体现实际压力： 四季度流水增速是3%，较三季度有明显收缩。虽然有去年的高基数影响，但环比来看也落后往年表现，尤其是924之后，市场多多少少会 在预期上增加一点积极情绪。 因此Q4流水的滑坡这么快还是有些令人泄气，从这个季度开始公司不再披露流水指引，因此我们只能结合第三方数据。从SensorTower的iOS数据来看，2月线上流 水增速还不错（+30%），但有春节扰动（今年春节比去年早）。如果剔除春节扰动，增长可能还是有些压力（-5%）。需要管理层结合3月以来的平台情况，给出 一些短中期的展望描述。 2. 收入指引小超预期： 收入与流水之间的确认会有一些干扰因素，理论上，公司内部有可以进行微调，因此尽管同期的流水表现不佳，但收入还是能保持15%的 增长 ...