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北京建设双奥国际赛事名城 北汽男篮贡献力量
Group 1 - The Beijing Shougang Basketball Club achieved its best performance in 10 years by securing the runner-up position in the 2024-2025 CBA season, with the Beijing Sports Bureau acknowledging the club's contributions to sports consumption and event economy [1][3] - The team had a strong regular season with a record of 32 wins and 14 losses, ranking third in the league, and notable players like Zeng Fanbo and Zhou Qi received individual accolades [3][6] - The CBA Finals were highly competitive, with each game attracting over one million viewers online, and the fifth game achieving a television rating of 2.3%, indicating a significant increase in the league's popularity [6][9] Group 2 - The club engaged nearly 300,000 fans during 29 home games, with merchandise sales reaching nearly 2 million yuan during home matches, showcasing the economic impact of the events [9] - The club organized various fan engagement activities, including "Brand Night" and "Decibel Challenge," which contributed to the overall experience and revenue generation [9][10] - The Beijing Shougang Basketball Club aims to continue its momentum and contribute to the development of Beijing as an international sports city while enhancing the quality of life in the capital [10]
竞技成绩赛事经济双丰收 北汽男篮为双奥之城贡献力量
Core Points - The Beijing Beikong team achieved its best performance in ten years by finishing as the runner-up in the 2024-2025 CBA season [1] - The Beijing Sports Bureau acknowledged the team's competitive state and contributions to sports consumption and event economy [1] Performance Summary - In the regular season, Beikong finished third with a record of 32 wins and 14 losses, achieving a win rate of 69.6%, a significant improvement from last season's 11th place and 51.9% win rate [2] - During the playoffs, Beikong showcased strong performances, including a historic "Beijing Derby" in the quarterfinals, defeating the North Control team 3-1, and sweeping the Shanxi team 3-0 in the semifinals [4] - Although Beikong lost in the finals, they managed to win a game after being down 1-3, marking a season where they defeated every team [4] Fan Engagement and Economic Impact - The team hosted nearly 300,000 fans during the season, with full attendance in the semifinals and finals, creating a "hard-to-get-a-ticket" atmosphere [5] - Various fan engagement activities were organized, enhancing the spectator experience and contributing to merchandise sales of nearly 2 million yuan [7] - The club launched a "Beijing Basketball Historical Culture Season" event, which attracted significant attention and engagement from fans and former players, generating over 15 million views on related topics [9] Future Plans and Development - The club plans to utilize the offseason for a thorough review and targeted improvements, while also participating in various competitions to enhance player skills [13] - The Beijing Shougang Basketball Club aims to continue promoting sports consumption and developing the event economy, integrating sports with culture and tourism to contribute to Beijing's development as an international sports city [13]