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400亿电动汽车后市场“蓝海”,宁德时代如何卡位?
高工锂电· 2025-08-13 10:08
Core Viewpoint - The article discusses the emerging opportunities and challenges in the electric vehicle (EV) after-sales market, highlighting the role of Ningde Times' independent brand, Ningjia Service, in addressing industry pain points and setting new standards for battery maintenance and repair services [3][4][5]. Group 1: Market Overview - As of June 2023, the total number of electric vehicles in China reached 36.89 million, indicating a significant market potential for the after-sales service sector [3]. - The after-sales market for passenger vehicles is projected to approach 2 trillion yuan by 2025, with the EV maintenance and repair segment contributing approximately 300 billion yuan [3][4]. - A surge in vehicles reaching their warranty expiration is expected starting in 2028, with an annual influx of 4 million vehicles [4]. Group 2: Industry Challenges - The coverage of specialized EV repair shops in China is less than one-third of that for traditional fuel vehicles, particularly in lower-tier cities where service gaps exist [4]. - Fragmented battery testing standards lead to frequent disputes over repair outcomes, and the average battery replacement cost is significantly high, making it financially burdensome for consumers [4]. - The industry faces a talent shortage, with a gap of 824,000 professionals in the EV after-sales sector, complicating repair capabilities [4][5]. Group 3: Ningjia Service's Role - Ningjia Service, a subsidiary of Ningde Times, was established to focus on the EV after-sales market, leveraging the company's expertise in battery technology and service experience [5][7]. - The service aims to address the industry's repair hesitance by providing specialized battery maintenance, ensuring safety and quality through rigorous standards and processes [7][8]. - Ningjia Service has developed low-cost repair technologies for battery packs, significantly reducing repair costs compared to full replacements [10][11]. Group 4: Technological Innovations - The introduction of CTP (cell-to-pack) technology allows for more efficient battery repairs, with costs potentially reduced to one-tenth of traditional replacement prices [10][11]. - The upcoming CTP battery ultrasonic guided wave non-destructive testing technology will enhance detection accuracy and efficiency, allowing for quick assessments without disassembly [11][12]. Group 5: Comprehensive Service Model - Ningjia Service offers a full lifecycle management approach for batteries, including authoritative testing, maintenance, and recycling services, promoting a circular economy [12][14]. - The service also extends to energy storage systems, aligning with national support for energy storage initiatives [14]. Group 6: Industry Standards and Talent Development - Ningde Times and Ningjia Service are actively involved in setting industry standards, having led or participated in the development of 24 standards across various product lines and applications [17][18]. - The company has established training bases across 18 provinces, training over 8,600 professionals to address the talent shortage in the EV after-sales market [18]. Group 7: Strategic Partnerships and Future Outlook - Ningjia Service is exploring collaborative opportunities with various partners, including major companies like JD.com and Bosch, to enhance service offerings and expand market reach [15][16]. - The balance between maintaining service quality and seeking open collaboration will be crucial for Ningjia Service to lead the industry towards a more standardized and professional future [18].