Reincubate partnered with AMD to power on-device AI processing in Camo, the award-winning app that enables you to stand out on video. Using effects advanced by AMD Ryzen™ AI PRO processors, like spotlight, background replace, and auto framing, leverage the NPU to run efficiently in real time. These effects help you and your audience stay focused on the task at hand, ensuring you look clear and professional, muting distractions in your background, and keeping you centered in your shot.Camo’s video processing ...

Core Insights - Reincubate and HP Inc. have formed a strategic multi-year partnership to enhance on-device video and video conferencing experiences using Reincubate's AI technology [1][7] - The partnership aims to leverage HP's next-gen AI PCs equipped with neural-processing units (NPUs) for improved digital collaboration [2][3] Company Overview - Reincubate is known for its Camo app, which enhances video capabilities, utilizing patented technology that optimizes video and audio processing [5] - HP Inc. operates globally, providing a wide range of innovative solutions across various sectors, including personal computing and hybrid work [6] Technology and Innovation - The collaboration will utilize NPUs to deliver low-latency, secure, and offline video processing, enhancing user experiences while minimizing CPU and GPU resource usage [3][7] - Reincubate's AI capabilities are specifically optimized for HP's silicon partners, ensuring high performance and longer battery life for AI PCs [3] Strategic Goals - The partnership aims to create more authentic and higher quality video experiences for users, catering to modern work environments and consumer needs [4] - Both companies are focused on nurturing creativity and personalizing systems for users, with HP's technological leadership complementing Reincubate's innovations [4]