Financial Data and Key Metrics Changes - In Q4 2024, the company reported net revenue of RMB4.2 billion, a 35% year-over-year increase from Q4 2023 [25] - Adjusted net profit reached RMB660 million, with an adjusted net margin of 15.6%, reflecting a 37% year-over-year improvement [29] - For the full year 2024, net revenue was RMB17.3 billion, representing a 46% year-over-year increase [33] Business Line Data and Key Metrics Changes - The core OTA business revenue grew by 20% year-over-year to RMB3.5 billion in Q4 2024 [25] - Transportation ticketing revenue reached RMB1.7 billion in Q4 2024, a 13% increase compared to Q4 2023 [26] - Accommodation reservation revenue was RMB1.1 billion in Q4 2024, representing a 29% increase year-over-year [26] - The international air ticketing business saw over 130% growth compared to 2019 levels [12] Market Data and Key Metrics Changes - The company achieved a record high of 240 million AnyPay users, indicating strong user engagement [6] - The average revenue per user (ARPU) increased by 44% year-over-year to RMB73 in 2024 [20] - The number of Black Girl members approached 90 million, an 86% increase from the previous year [19] Company Strategy and Development Direction - The company aims to deepen its presence in the domestic market while exploring internationalization opportunities [8] - A focus on technological innovation, particularly AI, is expected to enhance user experience and operational efficiency [9] - The company plans to optimize traffic operation strategies and enhance service offerings to meet diverse consumer demands [9] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the travel industry's recovery and growth, supported by strong domestic travel demand and government initiatives [8] - The company anticipates continued growth momentum in 2025, particularly in the accommodation and transportation segments [51] - Management highlighted the importance of adapting to changing consumer preferences and enhancing service capabilities [35] Other Important Information - The company received an AA ESG rating for the third consecutive year, reflecting its commitment to sustainability [22] - A final cash dividend of HK$0.18 per share was proposed, marking a 20% increase from the previous year [32] Q&A Session Summary Question: What are the drivers behind the gap between GMV and revenue growth? - Management explained that the gap is due to downward pressure on hotel ADR and air ticket ATV, which affected GMV growth while revenue increased due to improved take rates [40][42] Question: What is the outlook for travel demand and core OTA revenue growth? - Management expects continued growth momentum in the travel market, with core OTA revenue anticipated to grow faster than the market average [50][51] Question: How will the domestic flight volume cut impact the business? - Management noted that while the cut may increase ATV, it would have limited impact on revenue due to the reliance on value-added services [58][59] Question: What are the expectations for outbound business growth in 2025? - Management indicated that the outbound business is expected to continue growing, with a focus on profitability and market expansion [64][65] Question: How will AI transform the business and what investments are planned? - Management highlighted AI's potential to enhance user experience and operational efficiency, with ongoing investments in talent and technology [68][70] Question: What is the strategy for increasing user transaction frequency? - Management emphasized the importance of ARPU improvement and user engagement through personalized services and innovative offerings [75][77]