征，加速蜕变为承载个性、表达情感、连接圈层的"社交货币"。传统的商场专柜和街边金店，在年轻人活跃的B站、漫展、游戏社群的洪流面前，显得有 些门庭冷落。 "走到消费者所在的地方去"，不再是锦上添花，而是生死攸关。 2025年的夏天，两场属于年轻人的盛会里，闯入了一些意外的身影。 上海新国际博览中心，ChinaJoy2025展会现场，身着黄金圣衣的COSER（扮演者）与阿童木机甲造型的表演者穿行于老凤祥展台，70平方米空间被七大顶 级动漫IP包围。金光璀璨的联名产品在赛博光影下熠熠生辉，排队体验的年轻人不断举起手机拍照打卡。 就在两周前，同样场景出现在BiliBili World（BW）2025现场。周大福展位前，《黑神话：悟空》主角的真人Cosplay（角色扮演）引发粉丝围观， Chiikawa联名金饰柜台前排起长龙，社交媒体上刷出"BW最贵谷子店出现了"的热门话题。 传统黄金珠宝行业在时代裂变关口，集体穿上"次元战甲"，成为2025年夏天中国黄金消费市场最亮眼的风景线。 01 行业困境催生的必然突围 国际金价稳站高位，国内品牌金饰价格迈入"千元时代"。中国黄金协会最新数据显示，上半年，我国黄金首饰消费量为19 ...

Core Insights - The market for gold products linked to popular anime and gaming franchises is growing, with companies like Lao Feng Xiang and Chow Tai Fook targeting young consumers who value both emotional connection and investment potential in these items [3][5][11] - The pricing of these gold products is significantly higher than traditional gold jewelry, yet demand remains strong, as evidenced by long queues for limited releases [7][11] - Consumers are increasingly viewing these gold items not just as investments but as sentimental collectibles that represent their fandom [9][13][20] Company and Industry Analysis - Lao Feng Xiang has launched high-priced gold collectibles, such as the "Golden Saint Seiya" priced at 880,000 yuan, appealing to middle-aged fans of anime [3][5] - Chow Tai Fook's collaboration with Chiikawa has also seen success, with products selling out within hours, indicating a robust market for these niche items [7][11] - The emotional value associated with these products is a key driver of sales, as fans prioritize personal significance over traditional investment metrics [9][13] - The gold collectibles market is distinct from other merchandise, as gold's intrinsic value provides a level of security that other collectibles lack, despite higher price points [17][20] - The trend of creating custom gold items based on specific IPs is emerging, with designers like Ree capitalizing on the intersection of fandom and investment [15][18]