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为什么越丑的鞋越值钱?
远川研究所· 2025-07-08 10:54
笑出声的丑鞋不止Crocs一家,2012年,《THE CUT》评选"史上最丑的五十双鞋",诞生于1774年的德 国凉鞋 Birkenstock(即勃肯鞋) 赫然在列。 2007年6月,《华盛顿邮报》时尚板块对时任总统小布什发难,理由是小布什穿黑袜子的同时穿了一双 同色的洞洞鞋,丑到了看照片的每一个人[1]。 小布什还是生错了时代,十八年过去,丑鞋已经比小布什本人还要受欢迎。曾经对着丑鞋口诛笔伐的时 尚杂志们放下屠刀,转而承认2024年是属于怪鞋的一年[2]。 在年轻人人脚一双的时代里,洞洞鞋母公司 卡骆驰(Crocs Inc.) 股价,连续四年跑赢道琼斯美国球鞋 公司指数。 结果步入25财年,勃肯鞋践行了"越丑越好卖"的真理,营收连续九季度保持双位数的增长。 勃肯鞋在电影《芭比》中的亮相,随后在时尚引擎Lyst上的搜索量暴增110%[3] 2021年,LVMH旗下的私募基金L Catterton果断出手,以43亿美元收购了Birkenstock 70%的股份。时至 今日,Birkenstock的市值已经突破百亿美元,几乎等同于两个李宁。 可见丑得泯然众人是个体力活,丑得剑走偏锋,就是脑力活了。 相似的破圈之路 ...
Crocs Stock Trades at a Bargain: Is It Time to Buy or Step Back?
ZACKS· 2025-06-26 16:31
Core Insights - Crocs, Inc. (CROX) is trading at a significant discount compared to the industry and broader market, with a forward 12-month P/E ratio of 7.50X versus the industry's average of 20.17X [1][3] Valuation - The low P/E ratio may attract value-oriented investors but also indicates caution due to potential slowing growth, post-pandemic normalization, or brand strength concerns [3][9] - Year-to-date, CROX shares have declined by 9%, while the Consumer Discretionary sector and S&P 500 have increased by 7.5% and 2.9%, respectively [3] Stock Price Performance - CROX closed at $98.64, approximately 34.7% below its 52-week high of $151.1, and trades below its 50- and 200-day moving averages, indicating continued downward momentum [5] Company Fundamentals - Despite challenges, Crocs shows strong fundamentals with solid consumer demand across its diverse brand portfolio, particularly in clogs and sandals [10][12] - The sandals segment, especially the Style Sandals lineup, has gained market share and is viewed as a key driver for attracting new consumers [11] Growth Potential - Crocs is focusing on innovation, global expansion, and direct-to-consumer strategies, positioning itself well for long-term growth [12] - The company experienced double-digit growth in global markets in Q1 2025, with China being a significant contributor [12] Challenges - The HEYDUDE brand has underperformed, with Q1 fiscal 2025 revenues falling nearly 10% year-over-year due to weak wholesale sales [13] - Rising SG&A expenses and potential tariffs on China-based sourcing may further pressure profitability [14]
Crocs, Inc. Publishes 2024 Comfort Report Showcasing its Purpose in Action Across the Enterprise and its Brands
Prnewswire· 2025-06-26 13:00
Report details the enterprise's collective momentum with employees, fans, suppliers, business and community partners to innovate for quality, comfort and PurposeBROOMFIELD, Colo., June 26, 2025 /PRNewswire/ -- Crocs, Inc. (NADSAQ: CROX), a world leader in innovative casual footwear for all, today published its 2024 Comfort Report, reflecting updates and activations surrounding the enterprise's commitment to Corporate Responsibility and Sustainability.This annual report demonstrates how Crocs, Inc., inclusiv ...
Can Crocs Defy the Footwear Slowdown With Innovation & Brand Heat?
ZACKS· 2025-06-19 16:00
Key Takeaways Crocs is driving brand heat through collaborations with Bath & Body Works, McDonald's and Squishmallow. CROX is expanding under-$100 innovations like Echo Wave and Pet Crocs to attract value-driven shoppers. CROX trades at 7.62X forward P/E, below the industry average, with stable EPS estimates for 2025 and 2026.As the global footwear industry navigates a slowdown, Crocs Inc. (CROX) continues to stand out with its unique brand identity and cultural relevance. Rather than leaning on heavy dis ...
Crocs(CROX) - 2025 Q1 - Earnings Call Transcript
2025-05-08 13:32
Crocs (CROX) Q1 2025 Earnings Call May 08, 2025 08:30 AM ET Company Participants Erinn Murphy - Senior VP of Investor Relations & Corporate StrategyAndrew Rees - CEO and DirectorSusan Healy - Executive VP & CFOAnna Andreeva - Senior managing director and senior research analystPeter McGoldrick - Equity Research AssociateLaura Champine - Director of ResearchRick Patel - Managing DirectorMichael Vu - VP - Equity ResearchTom Nikic - Managing Director, Equity Research Conference Call Participants Jonathan Komp ...
Crocs(CROX) - 2025 Q1 - Earnings Call Transcript
2025-05-08 13:30
Crocs (CROX) Q1 2025 Earnings Call May 08, 2025 08:30 AM ET Speaker0 note this event is being recorded. I would now like to turn the conference over to Aaron Murphy, Senior Vice President, Investor Relations and Strategy for Crocs. Please go ahead. Speaker1 Good morning and thank you for joining us to discuss Crocs Inc. First quarter results. With me today are Andrew Rees, Chief Executive Officer and Susan Healy, Chief Financial Officer. Following their prepared remarks, we will open the call for your quest ...