在长城汽车董事长魏建军看来，当前MPV市场"重商用、轻家用"的现象亟待改变，魏牌全新高山致力 于成为首款为家庭设计的豪华MPV。（长城汽车供图） 中国青年报客户端讯（中青报·中青网记者 王京辉）随着汽车市场各个细分领域加速电动化转型，曾 经"小众"的MPV市场正发生出乎人们预料的变化。 "MPV已经正式进入家庭时代，MPV要走进更多的中国家庭。"并强调："我们要打造一款全面、均衡、 无死角，能够满足一家人出行需求的好车。"近日，在魏牌全新高山上市发布会现场，长城汽车董事长 魏建军开门见山地表示，当前MPV市场"重商用、轻家用"的现象亟待改变。 在这场以"开启MPV家庭新时代"为主题的新车发布会上，全新高山8/9两款车型同步上市，其中全新高 山8官方指导价30.98万元，全新高山9官方指导价35.38万元。 魏建军认为，基于三孩政策普及所带来的人口结构变化，以及我国多代同堂的普遍现状和用户生活方式 升级，一辆符合多代家庭幸福出行的MPV是市场所需。 他表示，长城汽车深入调研超过3000个家庭，在精准捕捉到用户对"全员舒适、全场景安全、健康品 质"的核心诉求后，历时4年投入5亿元研发新能源专属平台，打造出了首款真 ...

Core Viewpoint - The launch of the new Wei brand Gaoshan MPV marks a significant entry into the family-oriented MPV market in China, with two models priced at 309,800 yuan and 353,800 yuan respectively [1][3]. Group 1: Product Launch and Market Positioning - The new Gaoshan MPV series includes two models, Gaoshan 8 and Gaoshan 9, with a third model, Gaoshan 7, to be launched later [1][10]. - The Gaoshan MPV aims to meet the needs of Chinese families, emphasizing comfort, safety, and health, based on extensive market research involving over 3,000 families [5][12]. - The competitive landscape includes models like the Tengshi D9 DM-i and the Buick GL8 PHEV, which have established strong sales in the family market [5][7]. Group 2: Technical Specifications and Features - The Gaoshan 7, 8, and 9 have varying dimensions, with the Gaoshan 7 measuring 5050mm in length, while the Gaoshan 9 is 5410mm long, with respective wheelbases of 3085mm and 3275mm [10]. - The interior space is designed for flexibility, featuring a 4:6 split-folding second and third row, and a high-strength body structure with 81.96% high-strength steel [12][14]. - The new models are equipped with the Coffee Pilot Ultra intelligent driving assistance system, enhancing safety and convenience across various driving scenarios [14][16]. Group 3: Performance and Technology - The Gaoshan MPV utilizes the self-developed Hi4-T hybrid technology, achieving a maximum power output of 337 kW and a peak torque of 644 N·m, with a 0-100 km/h acceleration time of 5.7 seconds [16]. - The vehicle features advanced technology such as the Coffee OS 3.2 system, which boasts a startup speed of 2.6 seconds, and includes multiple high-definition screens and a smart refrigerator [14][16]. - The new models have received safety certifications, including compliance with new national battery safety standards [12].