Coffee OS 3.2系统

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如何让MPV受到更多家庭青睐?魏建军为魏牌全新高山出招
Zhong Guo Qing Nian Bao· 2025-05-23 08:03
Core Viewpoint - The current MPV market is characterized by a focus on commercial use rather than family use, which needs to change. The new Wei brand model, Gao Shan, aims to be the first luxury MPV designed for families [2][3]. Group 1: Market Trends and Changes - The MPV market is undergoing unexpected changes as it officially enters the "family era," with a focus on meeting the travel needs of families [2]. - Long-term demographic changes, such as the three-child policy and multi-generational living, create a demand for MPVs that cater to family travel [2]. Group 2: Product Launch and Features - The Wei brand Gao Shan launched two models, Gao Shan 8 and Gao Shan 9, with official prices set at 309,800 yuan and 353,800 yuan respectively [2]. - The Gao Shan models emphasize five key value scenarios: a tasteful home, a comfortable home, a safe home, an intelligent home, and a healthy home [3]. Group 3: Sales Performance and Market Reception - Since the pre-sale began on April 21, 2023, Gao Shan has received over 18,000 orders, and 327 test drive vehicles have accumulated 34,000 test drives covering over 580,000 kilometers [5]. - The strong demand for quality family travel solutions is validated by the market's recognition of the Gao Shan model [5]. Group 4: Technical Specifications and Innovations - The Gao Shan is built on a pioneering dedicated platform for new energy MPVs, allowing for flexible space layouts and smooth handling [5]. - The vehicle features a high-strength cage structure with 81.96% high-strength steel, ensuring safety, and includes advanced technology such as the Coffee OS 3.2 system [5]. Group 5: Market Challenges - The MPV market has seen a decline in annual sales from 2 million to 1 million units over the past eight years, with market share dropping from 8% to 5% [6]. - Companies need to consider differentiation strategies when launching new MPV products to stand out in a competitive market [6].
新车看点丨着重家庭场景塑造,魏牌全新高山双尺寸上市
Guan Cha Zhe Wang· 2025-05-15 11:11
Core Viewpoint - The launch of the new Wei brand Gaoshan MPV marks a significant entry into the family-oriented MPV market in China, with two models priced at 309,800 yuan and 353,800 yuan respectively [1][3]. Group 1: Product Launch and Market Positioning - The new Gaoshan MPV series includes two models, Gaoshan 8 and Gaoshan 9, with a third model, Gaoshan 7, to be launched later [1][10]. - The Gaoshan MPV aims to meet the needs of Chinese families, emphasizing comfort, safety, and health, based on extensive market research involving over 3,000 families [5][12]. - The competitive landscape includes models like the Tengshi D9 DM-i and the Buick GL8 PHEV, which have established strong sales in the family market [5][7]. Group 2: Technical Specifications and Features - The Gaoshan 7, 8, and 9 have varying dimensions, with the Gaoshan 7 measuring 5050mm in length, while the Gaoshan 9 is 5410mm long, with respective wheelbases of 3085mm and 3275mm [10]. - The interior space is designed for flexibility, featuring a 4:6 split-folding second and third row, and a high-strength body structure with 81.96% high-strength steel [12][14]. - The new models are equipped with the Coffee Pilot Ultra intelligent driving assistance system, enhancing safety and convenience across various driving scenarios [14][16]. Group 3: Performance and Technology - The Gaoshan MPV utilizes the self-developed Hi4-T hybrid technology, achieving a maximum power output of 337 kW and a peak torque of 644 N·m, with a 0-100 km/h acceleration time of 5.7 seconds [16]. - The vehicle features advanced technology such as the Coffee OS 3.2 system, which boasts a startup speed of 2.6 seconds, and includes multiple high-definition screens and a smart refrigerator [14][16]. - The new models have received safety certifications, including compliance with new national battery safety standards [12].