Core Insights - The Ordinary, a skincare brand under Estée Lauder, will launch its flagship store on Tmall on July 11, utilizing advanced AI technology to enhance consumer experience and establish a new paradigm in beauty retail [1][5] Group 1: AI Integration and Consumer Experience - The collaboration will leverage AI to optimize shopping experiences through features like intelligent skin diagnostics and personalized product recommendations [3] - The flagship store will focus on three main scenarios to provide a personalized and immersive online shopping experience: - "One Skin, One Formula" for precise recommendations based on skin type and concerns [3] - Professional usage and pairing suggestions tailored to specific skin issues and lifestyle needs [3] - Clear ingredient efficacy information for ingredient-conscious consumers, offering personalized insights and product comparisons [3] Group 2: Strategic Vision and Commitment - The launch of The Ordinary's Tmall flagship store marks a significant step in Estée Lauder's AI strategy in the Chinese market, aiming to become a consumer-centric global leader in high-end beauty [5] - AI is a key driver for Estée Lauder's strategic vision of "Beauty Reimagined," with ongoing development of AI tools to enhance product innovation and marketing across the entire value chain [5] - The company is collaborating with technology partners, such as Microsoft and Adobe, to develop AI solutions that leverage over 80 years of consumer and market data [5] Group 3: Privacy and Future Developments - Estée Lauder emphasizes the importance of user privacy while exploring AI technologies, ensuring consumer information security [6] - The company plans to continuously optimize AI models to improve service quality and create a safer, smarter beauty ecosystem [6]