Core Insights - The Chinese government's recent policy on "Artificial Intelligence+" signals a significant trend towards AI integration in various industries, particularly e-commerce [2] - AI is fundamentally transforming the e-commerce landscape by redefining the relationship between consumers and products, moving from "people finding goods" to "goods finding people" [5][10] - Companies like Tmall and The Ordinary are leveraging AI to enhance customer experiences and build trust, moving beyond traditional marketing strategies [10][12] E-commerce Transformation - AI is being adopted by major players in the e-commerce sector, such as Baidu, Pinduoduo, and Tmall, to optimize various operational aspects, including product search and customer service [2][4] - A case study highlights a young entrepreneur using AI to manage a hardware business, resulting in a significant increase in sales from 50,000 to 500,000 yuan per month through AI-driven optimizations [4] - The integration of AI in e-commerce is not merely a trend but a necessity for businesses to remain competitive and efficient [4][25] AI as a New Marketing Paradigm - AI is redefining how brands understand and engage with consumers, allowing for personalized recommendations and tailored marketing strategies [5][10] - The Ordinary's AI shopping assistant exemplifies how AI can alleviate consumer anxiety by providing personalized skincare advice, thus enhancing the shopping experience [8][10] - Brands are shifting from a focus on single blockbuster products to a more nuanced understanding of consumer needs, facilitated by AI's ability to analyze data and predict trends [10][24] Internal Business Operations - AI is not just a tool for marketing but is also transforming internal business operations, enhancing efficiency and innovation [13][20] - The Tmall Innovation Center (TMIC) is utilizing AI to streamline product development processes, significantly reducing time from design to market [14][22] - AI's role in product innovation is becoming more pronounced, with brands using data insights to create products that better meet consumer demands [20][24] Future of AI in Business - The ongoing integration of AI into business models is seen as a fundamental shift, moving from experience-driven to AI-driven innovation [25] - Companies are encouraged to rethink their operations and strategies to fully leverage AI's capabilities, indicating that the transformation is not a distant future but an ongoing reality [25]

Core Insights - The Ordinary, a skincare brand under Estée Lauder, will launch its flagship store on Tmall on July 11, utilizing advanced AI technology to enhance consumer experience and establish a new paradigm in beauty retail [1][5] Group 1: AI Integration and Consumer Experience - The collaboration will leverage AI to optimize shopping experiences through features like intelligent skin diagnostics and personalized product recommendations [3] - The flagship store will focus on three main scenarios to provide a personalized and immersive online shopping experience: - "One Skin, One Formula" for precise recommendations based on skin type and concerns [3] - Professional usage and pairing suggestions tailored to specific skin issues and lifestyle needs [3] - Clear ingredient efficacy information for ingredient-conscious consumers, offering personalized insights and product comparisons [3] Group 2: Strategic Vision and Commitment - The launch of The Ordinary's Tmall flagship store marks a significant step in Estée Lauder's AI strategy in the Chinese market, aiming to become a consumer-centric global leader in high-end beauty [5] - AI is a key driver for Estée Lauder's strategic vision of "Beauty Reimagined," with ongoing development of AI tools to enhance product innovation and marketing across the entire value chain [5] - The company is collaborating with technology partners, such as Microsoft and Adobe, to develop AI solutions that leverage over 80 years of consumer and market data [5] Group 3: Privacy and Future Developments - Estée Lauder emphasizes the importance of user privacy while exploring AI technologies, ensuring consumer information security [6] - The company plans to continuously optimize AI models to improve service quality and create a safer, smarter beauty ecosystem [6]