Core Insights - Changan Automobile has announced its strategy to establish a presence in Thailand and serve the local market, launching three new models and planning to export over 1,000 DEEPAL S05 SUVs to Europe by December 2023 [2] - BYD has also begun exporting electric vehicles from its Thai factory to Europe, with over 900 units shipped to countries like the UK, Germany, and Belgium, marking a significant step in its global expansion [2] Export Strategy - Chinese automakers are increasingly choosing to export vehicles from Thailand to Europe to avoid high EU anti-subsidy tariffs, which can reach up to 45.3% for electric vehicles produced in China [2][5] - The EU has imposed a maximum anti-subsidy tax of 35.3% on electric vehicles produced in China since October 2022, prompting companies like BYD, Geely, and SAIC to seek alternative production bases [2][5] Market Performance - Chinese brand vehicles in Europe are experiencing significant growth, with sales expected to reach 90,571 units by September 2025, a 149% increase year-on-year, capturing a market share of 7.4% [3] - MG, BYD, and Chery are leading the sales rankings among Chinese brands in Europe, with MG achieving a 62% year-on-year increase in September sales [3] Production Capacity - Chinese automakers have established substantial production capacity in Thailand, exceeding 600,000 units, which allows them to meet both local and export demands [6][7] - The Thai automotive market is projected to face challenges in 2024, with total new car sales expected to decline by 26%, highlighting the importance of exports for Chinese brands [6][7] Government Support - The Thai government is actively promoting the country as a regional electric vehicle manufacturing hub, offering incentives that encourage Chinese automakers to establish production facilities [8] - Recent adjustments to Thailand's electric vehicle support policies allow locally manufactured electric vehicles intended for export to count towards domestic production quotas, further incentivizing exports [8] Global Strategy - Chinese automakers are adopting a flexible global strategy, allowing them to navigate trade barriers and optimize production resources across different markets [9][10] - The shift from product export to a global brand presence signifies a maturation in the operational capabilities of Chinese automakers, enhancing their competitiveness on the world stage [11]

Core Insights - Changan Automobile is advancing its "Thailand-based, Thailand-serving" strategy, launching three new models and planning to introduce seven new energy vehicles in Southeast Asia over the next three years [2] Group 1: Business Strategy - Changan's new models, DEEPAL NEW S07, DEEPAL HUNTER K50 REEV Max AWD, and AVATR 11 Royal Edition, reflect the company's confidence in the Thai market and its commitment to innovation and collaboration [2] - The company has invested over 10 billion Thai Baht in Thailand and established its first overseas new energy vehicle production base in Rayong, which will serve Southeast Asia, Australia, and New Zealand [2] Group 2: Employment and Local Impact - Changan has created over 20,000 local jobs in Thailand, with Thai employees making up over 90% of its workforce in the country [2] - The local procurement ratio for components is expected to reach 60%, with plans to increase this to 80% by 2030 [2] Group 3: Export Plans - Changan will export its first batch of over 1,000 Thai-manufactured DEEPAL S05 vehicles to Europe by the end of this year, reinforcing its strategy to establish Thailand as a regional manufacturing hub for new energy vehicles [3]