地素时尚选择关停卖不动的男装品牌。7月9日，北京商报记者了解到，地素时尚发布公告宣布将于8月31日前关闭男装RAZZLE品牌的线下门店，停止服 务。目前，RAZZLE小程序商城已经关闭，其天猫、京东旗舰店仍正常运营，暂未发布闭店计划。根据地素时尚发布的公告，在闭店前，会员仍可在线下直 营门店使用会员卡进行消费并享受相应权益，或前往天猫RAZZLE男装旗舰店购物。 地素时尚旗下服装品牌包括"DAZZLE""DIAMOND DAZZLE""d'zzit"和"RAZZLE"四个服装品牌。RAZZLE是其唯一的男装品牌。2017年，地素时尚推出该 品牌，定位中高端，目标客群在25—40岁注重品质与设计感的男性消费者。当时在地素时尚的计划中，RAZZLE是其在男装领域重要的尝试。但从当下的情 况来看，地素时尚当初想要通过RAZZLE拓展男装领域的想法化作泡沫。 从财报数据来看，RAZZLE在近八年的发展中，没有在地素时尚的营收版图中占据重要的位置。根据财报数据，多年发展中RAZZLE品牌营收未曾超过5000 万元，在地素时尚整体营收中的占比也一直不足2%。2024年，RAZZLE品牌收入下滑11.79%。 男装业务发展 ...

Core Viewpoint - Dazzle Fashion Group has decided to close its men's brand RAZZLE by August 31, 2025, due to unfavorable market conditions and competition, while continuing to focus on its core women's apparel business [1][3][9] Company Summary - RAZZLE was launched in 2017, targeting young, fashion-forward men aged 25-40, but has struggled to gain significant market traction, with annual revenue never exceeding 50 million yuan [1][3][5] - The brand's offline presence includes 13 stores primarily located in high-end shopping centers in first and second-tier cities [3] - RAZZLE's performance has been relatively stable compared to other brands under Dazzle Fashion, with a revenue decline of only 11.79% in 2024, while the overall company revenue fell by 16.23% [8][9] Industry Summary - The mid-to-high-end men's apparel market in China is experiencing a growth bottleneck, with an average annual compound growth rate of approximately 4.8% from 2019 to 2024 [5] - Competitors like Jiangnan Buyi's men's brand have shown faster growth, with revenue exceeding 200 million yuan within eight years of launch [3][5] - The market is characterized by a polarization between luxury brands and low-cost fast fashion, making it challenging for brands like RAZZLE positioned in the middle [5][6] Financial Performance - Dazzle Fashion's revenue has stagnated between 2 billion to 3 billion yuan for several years, with a peak of nearly 2.9 billion yuan in 2021 [9][11] - In 2024, the company's revenue dropped to 2.219 billion yuan, with a net profit decrease of 38.51% to 304 million yuan, resulting in a net profit margin of 13.7% [9][11] - Despite challenges, the company's gross margin has improved, reaching 74.91% in 2024 and 76.32% in the first quarter of 2025 [11]

地素时尚股份有限公司 2025 年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 地素时尚股份有限公司（以下简称"公司"）根据《上海证券交易所上市公司 自律监管指引第 3 号行业信息披露：第十号——服装》的相关规定，现将公司 2025 年一季度主要经营数据（未经审计）公告如下： | 品牌 | | 2024 年末数量 | 报告期新开 | | 报告期关闭 | 报告期末数量 | | --- | --- | --- | --- | --- | --- | --- | | | | （家） | （家） | | （家） | （家） | | 直营 | | 262 | | 4 | 14 | 252 | | 其中： | DA | 113 | | 2 | 5 | 110 | | DM | | 17 | | | | 17 | | DZ | | 114 | | 2 | 6 | 110 | | RA | | 18 | | | 3 | 15 | | 经销 | | 628 | | 3 | 33 | 598 | | 其中： | DA ...

证券代码：603587 证券简称：地素时尚 公告编号：2025-012 地素时尚股份有限公司 2024 年第四季度主要经营数据的公告 地素时尚股份有限公司 | 品牌 | 2023 年末数量 | 报告期新开 | | 报告期关闭 | 报告期末数量 | | --- | --- | --- | --- | --- | --- | | | （家） | （家） | | （家） | （家） | | 直营 | 276 | | 29 | 43 | 262 | | 其中：DA | 115 | | 9 | 11 | 113 | | DM | 18 | | 3 | 4 | 17 | | DZ | 121 | | 15 | 22 | 114 | | RA | 22 | | 2 | 6 | 18 | | 经销 | 761 | | 67 | 200 | 628 | | 其中：DA | 426 | | 33 | 108 | 351 | | DM | 6 | | 2 | 3 | 5 | | DZ | 329 | | 32 | 89 | 272 | | 总计 | 1,037 | | 96 | 243 | 890 | 一、2024 年 1-12 ...