中国商报（记者 于佳鑫）旗下拥有DAZZLE、d'zzit等多品牌的时尚集团地素时尚股份有限公司（以下简称地素时尚），将在今年 8月底关闭其男装品牌RAZZLE在国内的全部线下门店。 地素时尚方面表示，RAZZLE品牌闭店系受"业务调整"的影响。从实际经营表现来看， RAZZLE在地素时尚长期处于边缘化位 置，近年来经营表现也并不乐观。地素时尚方面称，未来将集中精力聚焦女装业务。 RAZZLE即将闭店 "因业务调整，RAZZLE品牌将于2025年8月31日闭店停止服务。"在近期发布的官方公告中，RAZZLE品牌表示。 该公告显示，RAZZLE微商城于2025年5月30日闭店。目前，该小程序已无法打开，界面显示为"RAZZLE微商城已打烊"。 公告还称，门店关闭前，会员消费者仍可使用当前会员卡在线下直营门店进行购买及享受会员权益，也可在天猫RAZZLE男装旗 舰店进行消费，但会员卡权益无法在天猫旗舰店使用。 截至发稿，京东RAZZLE旗舰店在平台已无法显示，天猫RAZZLE男装旗舰店仍在正常运营。天猫客服表示，目前店铺处在正常 营业状态，暂未收到闭店通知。 除此之外，记者注意到，RAZZLE在小红书、微博等社交 ...

Core Viewpoint - Dazzle Fashion has decided to close its underperforming men's brand RAZZLE by August 31, aiming to reallocate resources towards its women's clothing business [1][4]. Group 1: Brand Performance - RAZZLE, launched in 2017, was intended to target quality-conscious male consumers aged 25-40 but has failed to gain significant traction, with revenue never exceeding 50 million yuan and consistently accounting for less than 2% of Dazzle's overall revenue [3]. - In 2024, RAZZLE's revenue declined by 11.79%, contributing to Dazzle's overall revenue drop of 16.23% to 2.219 billion yuan and a net profit decrease of 38.52% to 304 million yuan [3][5]. - The number of RAZZLE stores decreased from 22 to 18, part of a broader trend where Dazzle closed 147 stores in the same year [3]. Group 2: Strategic Shift - The decision to shut down RAZZLE is part of a strategy to focus more on the women's clothing segment, which has also faced challenges, as all women's brands under Dazzle reported revenue declines in 2024 [4][5]. - Dazzle's main brand, DAZZLE, saw an 18.37% revenue drop to 1.163 billion yuan, while the high-end line DIAMOND DAZZLE fell by 17.78% to 120 million yuan [5]. - The competitive landscape for women's fashion is intensifying, with both domestic and international fast-fashion brands increasing their presence, posing significant challenges for Dazzle as it seeks to revitalize its performance through a focus on women's clothing [5].

Core Viewpoint - Dazzle Fashion Group has decided to close its men's brand RAZZLE by August 31, 2025, due to unfavorable market conditions and competition, while continuing to focus on its core women's apparel business [1][3][9] Company Summary - RAZZLE was launched in 2017, targeting young, fashion-forward men aged 25-40, but has struggled to gain significant market traction, with annual revenue never exceeding 50 million yuan [1][3][5] - The brand's offline presence includes 13 stores primarily located in high-end shopping centers in first and second-tier cities [3] - RAZZLE's performance has been relatively stable compared to other brands under Dazzle Fashion, with a revenue decline of only 11.79% in 2024, while the overall company revenue fell by 16.23% [8][9] Industry Summary - The mid-to-high-end men's apparel market in China is experiencing a growth bottleneck, with an average annual compound growth rate of approximately 4.8% from 2019 to 2024 [5] - Competitors like Jiangnan Buyi's men's brand have shown faster growth, with revenue exceeding 200 million yuan within eight years of launch [3][5] - The market is characterized by a polarization between luxury brands and low-cost fast fashion, making it challenging for brands like RAZZLE positioned in the middle [5][6] Financial Performance - Dazzle Fashion's revenue has stagnated between 2 billion to 3 billion yuan for several years, with a peak of nearly 2.9 billion yuan in 2021 [9][11] - In 2024, the company's revenue dropped to 2.219 billion yuan, with a net profit decrease of 38.51% to 304 million yuan, resulting in a net profit margin of 13.7% [9][11] - Despite challenges, the company's gross margin has improved, reaching 74.91% in 2024 and 76.32% in the first quarter of 2025 [11]

地素时尚股份有限公司 2025 年第一季度主要经营数据的公告 本公司董事会及全体董事保证本公告内容不存在任何虚假记载、误导性陈述 或者重大遗漏，并对其内容的真实性、准确性和完整性承担法律责任。 地素时尚股份有限公司（以下简称"公司"）根据《上海证券交易所上市公司 自律监管指引第 3 号行业信息披露：第十号——服装》的相关规定，现将公司 2025 年一季度主要经营数据（未经审计）公告如下： | 品牌 | | 2024 年末数量 | 报告期新开 | | 报告期关闭 | 报告期末数量 | | --- | --- | --- | --- | --- | --- | --- | | | | （家） | （家） | | （家） | （家） | | 直营 | | 262 | | 4 | 14 | 252 | | 其中： | DA | 113 | | 2 | 5 | 110 | | DM | | 17 | | | | 17 | | DZ | | 114 | | 2 | 6 | 110 | | RA | | 18 | | | 3 | 15 | | 经销 | | 628 | | 3 | 33 | 598 | | 其中： | DA ...

证券代码：603587 证券简称：地素时尚 公告编号：2025-012 地素时尚股份有限公司 2024 年第四季度主要经营数据的公告 地素时尚股份有限公司 | 品牌 | 2023 年末数量 | 报告期新开 | | 报告期关闭 | 报告期末数量 | | --- | --- | --- | --- | --- | --- | | | （家） | （家） | | （家） | （家） | | 直营 | 276 | | 29 | 43 | 262 | | 其中：DA | 115 | | 9 | 11 | 113 | | DM | 18 | | 3 | 4 | 17 | | DZ | 121 | | 15 | 22 | 114 | | RA | 22 | | 2 | 6 | 18 | | 经销 | 761 | | 67 | 200 | 628 | | 其中：DA | 426 | | 33 | 108 | 351 | | DM | 6 | | 2 | 3 | 5 | | DZ | 329 | | 32 | 89 | 272 | | 总计 | 1,037 | | 96 | 243 | 890 | 一、2024 年 1-12 ...

除此之外，公司首次尝试推出可持续再造系列"loveREcreates",通过对承载独特工艺的经典产品和甄选面 料进行创意再利用，探索时尚品牌实现可持续发展的新路径。将经典产品转化为高定成衣，地素时尚用 实际行动践行环保承诺，赋予旧物新生，传递循环利用之美。 4月28日晚间，地素时尚（603587）(603587.SH)发布2024年年报及2025年一季报。2024年公司实现营业 收入22.19亿元，归属于上市公司股东的净利润3.04亿元。单季来看，公司第四季度营业收入为6.05亿 元，较第三季度环比增长25%。此外，今年第一季度，公司业绩表现整体稳健，经营活动产生的现金流 量净额1.62亿元，同比增长130%。 地素时尚表示，近年来我国服装行业呈现多维承压态势，公司所处的中高端细分市场消费者意愿、行为 更趋理性，信心与潜力尚待恢复。在此背景下，公司穿越行业周期波动，凭借品牌形象升级、全渠道会 员营销以及时尚可持续的组合路径验证了公司的长期主义价值。 基于对具有长期价值的可持续时尚发展方向的持续探索，地素时尚披露了《2024年度环境、社会和公司 治理(ESG)报告》。据悉，这是地素时尚自2021年来，连续第四年 ...