Core Insights - The article highlights the journey of Cheng Dewen and his company, Nidejia, in the optical technology sector, focusing on the transition from AR/VR applications to addressing visual health issues, particularly myopia among children [4][10][21] Company Overview - Nidejia, founded by Cheng Dewen in 2015, specializes in optical design and has become a representative of "Chinese optical hard technology" by providing optical module solutions to major global companies like Lenovo, Xiaomi, and Qualcomm [2][6] - The company has established a strong position in the optical module field, holding over 300 optical technology patents, including more than 10 in the United States, and has participated in setting national standards for head-mounted displays [8][6] Technological Innovations - Nidejia has developed advanced optical technologies, including freeform surfaces, which allow for non-symmetrical light paths and precise focusing, enabling high-quality imaging in compact spaces [5][6] - The introduction of the "far vision" technology aims to alleviate myopia by projecting images from close distances to a perceived distance of 3-8 meters, providing a more comfortable viewing experience for children [11][12] Market Position and Strategy - Nidejia is transitioning from being a B2B supplier to a consumer-focused brand, launching products like the DOT reading tables at a more accessible price point, around 4000 yuan, to promote widespread adoption [17][18] - The company is also expanding internationally under the "NEDLX" brand and has begun collaborating with global enterprises on patent agreements, marking a shift from being a domestic supplier to a global standard setter [17][18] Industry Trends - The article notes a growing public health concern regarding myopia among children, with a reported prevalence of 53.6% among Chinese youth, prompting a shift in focus from virtual reality to real-world visual health solutions [4][10][13] - Recent government initiatives and guidelines from health and education authorities emphasize the importance of visual health, indicating a significant market opportunity for companies like Nidejia [13][14] Future Outlook - Cheng Dewen predicts that the integration of optical technology with AI will redefine smart hardware interactions, with a forecast for the widespread adoption of AI glasses featuring display capabilities within the next three to five years [20][21] - Nidejia's commitment to establishing industry standards is seen as crucial for protecting consumers and fostering a healthy competitive environment in the emerging visual health market [18][19]

Core Viewpoint - The article discusses the increasing prevalence of myopia among children and adolescents, highlighting it as a significant public health issue that requires innovative optical solutions to address the problem [6][22]. Group 1: Company Overview - Cheng Dewen, a leading figure in optical technology, founded Nidejia in 2015, focusing on optical design and becoming a representative of "Chinese optical hard technology" [5][11]. - Nidejia has established partnerships with global companies such as Lenovo, Xiaomi, and Qualcomm, providing optical module solutions that enable high-precision imaging [5][11]. - The company has developed over 300 optical technology patents and has participated in setting national standards for head-mounted displays [15][11]. Group 2: Technological Innovations - Nidejia has pioneered the Freeform Surface technology, which allows for unprecedented design flexibility in optical systems, enabling low distortion and high-quality imaging in compact spaces [8][9]. - The company has introduced the "Far Vision" technology, which projects images from close distances to a far-off view, helping to alleviate eye strain and combat myopia in children [18][21]. Group 3: Market Trends and Challenges - The myopia prevention market is currently saturated with ineffective products, necessitating scientifically validated solutions that address the root causes of myopia [17][16]. - Recent government initiatives have emphasized the importance of visual health, indicating a shift in public awareness and regulatory focus on myopia prevention [22][23]. Group 4: Future Directions - Nidejia plans to expand its product offerings with the launch of the DOT Reading Table Pro and Max, which aim to provide effective eye care solutions while being affordable for consumers [25][28]. - The company is also moving towards international markets and aims to establish itself as a global standard setter in optical technology [28][29]. - The integration of AI with optical technology is anticipated to redefine the interaction between humans and optical systems, with Nidejia positioning itself at the forefront of this evolution [32][33].