Core Insights - Sony has raised its operating profit forecast for the year ending March 2026 by 8% to 1.43 trillion yen ($9.5 billion) due to a smaller-than-expected impact from US tariffs and strong performance in its entertainment and chips businesses [1] - The operating profit for the July-September quarter increased by 10% to 429 billion yen, driven by higher sales in its music unit and chips business, with the success of the animated movie "Demon Slayer: Kimetsu no Yaiba Infinity Castle" contributing significantly [1] Group 1: Financial Performance - Sony's games business experienced a decline in profit during the second quarter due to impairment losses related to the "Destiny 2" video game, with user engagement falling short of expectations [2] - The company sold 3.9 million units of its PlayStation 5 during the quarter, showing a slight increase compared to the same period last year [3] - Sony anticipates a 50 billion yen hit from tariffs for the financial year, a reduction from the previously estimated 70 billion yen impact [7] Group 2: Strategic Initiatives - The company plans to expand its PlayStation install base during the year-end sales season while balancing this expansion with overall segment profitability [5] - Sony has sold 3.3 million units of "Ghost of Yotei," which has received positive reception since its launch last month [6] - The company announced a share buyback plan of up to 35 million shares for approximately 100 billion yen, resulting in a 5.5% increase in its share price following the earnings release [7] Group 3: Market Trends - The growth of the anime sector is a key focus for Sony as it transitions from being known primarily for household electronics to becoming an entertainment powerhouse [2] - The anticipated release of "Grand Theft Auto VI" in November next year is expected to boost Sony's PlayStation business as customers upgrade their consoles or purchase new gaming hardware [5] - Sales of larger image sensors have positively impacted Sony's chips unit, with customers potentially bringing forward purchases due to tariffs and other factors [6]

Changes in Disclosure Classification of Consolidated Results Previous Disclosure Classification Disclosure Classification Before the Execution of the Spin-off (1H FY25) Disclosure Classification After the Execution of the Spin-off (2H FY25) FY24*1 FY25 G&NS Music Pictures ET&S I&SS All other / Corporate and elimination*2 Financial Services*3 Consolidated Sony without Financial Services*2 G&NS Music Pictures ET&S I&SS All other / Corporate and elimination*2 Consolidated Continuing Operations*2 Discontinued O ...

Disguise Demon Slayer Costumes Disguise and Aniplex Announce Expanded Licensing Agreement for Demon Slayer: Kimetsu no Yaiba Costumes and Accessories POWAY, Calif., Nov. 10, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the global costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), today announced the expansion of its multi-year licensing agreement with Aniplex Inc. for the blockbuster anime and manga franchise Demon Slayer: Kimetsu no Yaiba. Building on a succe ...

Core Insights - Sony/Crunchyroll's "Demon Slayer: Kimetsu no Yaiba Infinity Castle" achieved a record-breaking opening of $70 million in its debut weekend across 3,315 locations in the United States and Canada, marking the largest anime debut in box office history [2] Company Performance - The film's opening weekend performance indicates strong demand and popularity for anime films in North America, suggesting a growing market for this genre [2] Industry Trends - The success of "Demon Slayer" highlights the increasing acceptance and mainstream appeal of anime in Western markets, potentially paving the way for more anime adaptations and releases in the future [2]

Sony Pictures’ Demon Slayer: Kimetsu no Yaiba Infinity Castle was the top movie in US and Canadian theaters, setting an opening weekend record for the Japanese anime genre https://t.co/HZMKjavi0Q ...