Core Viewpoint - The company, Pop Mart, announced a positive earnings forecast for the first half of 2025, expecting revenue growth of no less than 200% and profit growth of at least 350% compared to the same period in 2024 [1] Group 1: Financial Performance - For the first half of 2025, the expected revenue is 13.673 billion, with a profit base of 999.7 million from the first half of 2024 [1] - The profit margin is improving due to a higher proportion of high-margin products and regions, along with continuous cost optimization [1] Group 2: Channel Expansion - The number of retail stores in mainland China has increased to 177, up 40.5% from 126 at the beginning of the year [1] - North America has seen a doubling of stores from 26 to 53, with ongoing expansion in key coastal areas and new regions [1] - Southeast Asia has added 9 new stores, while Europe has opened 10 new stores, indicating strong demand in new markets [1] Group 3: Product Development - New IP products are gaining popularity, with the Zsiga series receiving 4,084 likes, and the SP series achieving 5,080 likes, marking historical highs [2] - Collaborations with external IPs such as The Monsters and Disney are enhancing brand reach [2] Group 4: Future Outlook - The company is in a clear upward cycle regarding IP, products, and channels, with significant room for growth in single IP value compared to global leaders [3] - The company plans to focus on the sustainable operation of IPs and the expansion of product categories [3] - Updated revenue forecasts for 2025-2027 are set at 30.994 billion, 42.415 billion, and 52.922 billion, with adjusted net profit expectations of 10.336 billion, 14.353 billion, and 17.992 billion respectively [4]

Investment Rating - The report maintains a "Buy" rating for the company [2][7][17] Core Views - The company has announced a significant earnings forecast for the first half of 2025, with revenue growth expected to be no less than 200% and profit growth no less than 350% compared to the same period in 2024 [7] - The report highlights the company's strong IP (Intellectual Property) long-term operational capabilities, with a focus on expanding product categories and enhancing brand presence in new markets [7] Financial Data and Earnings Forecast - Revenue projections for the company are as follows: - 2023: 6,301 million RMB - 2024: 13,038 million RMB - 2025E: 30,994 million RMB - 2026E: 42,415 million RMB - 2027E: 52,922 million RMB - The expected growth rates for revenue are 36% in 2023, 107% in 2024, and 138% in 2025 [6][8] - Non-IFRS net profit forecasts are: - 2023: 1,184 million RMB - 2024: 3,220 million RMB - 2025E: 10,336 million RMB - 2026E: 14,353 million RMB - 2027E: 17,992 million RMB - The expected growth rates for net profit are 107% in 2023, 172% in 2024, and 221% in 2025 [6][8] Market Expansion and Product Development - The company has increased its retail presence in mainland China, with a total of 177 stores, a 40.5% increase from the beginning of the year [7] - The company is expanding its international footprint, particularly in North America, where the number of stores has doubled to 53, and in Southeast Asia, with 9 new stores [7] - New product launches have shown strong market engagement, with several IP products achieving record popularity on social media [7] Updated Earnings Forecast - The earnings forecast has been revised upwards, with expected revenues for 2025-2027 now at 30.994 billion RMB, 42.415 billion RMB, and 52.922 billion RMB respectively [7] - Non-IFRS net profit estimates for the same period have also been increased to 10.336 billion RMB, 14.353 billion RMB, and 17.992 billion RMB [7]