"节日需求集中爆发是涨价前消费量增加的核心推手。"从事二手奢侈品行业7年的唐女士表示，春节作为消费旺季，二奢产品兼具高端属性与价格优势， 成为不少消费者的首选。此外，专柜缺货也加剧了二奢市场的供需失衡。她表示，香奈儿、爱马仕等品牌热门款的专柜缺货率常年保持在40%以上，部分 限量款甚至"一包难求"，需要翻倍配货。"很多消费者不是不想要新品，而是买不到。" 华声在线1月27日讯（全媒体记者 熊韵婧）1月26日，记者在长沙市潮宗街发现，多家二手奢侈品交易门店前挂出了"春节前将调价，新品到店欢迎选 购"的公示。店内，货架上摆满香奈儿、路易威登、爱马仕等品牌二手包袋。除了往季产品外，还有不少新品摆在最中心的位置，消费者排队取货试背。 节前二奢店消费需求持续增长 二奢店主要售卖回收二手箱包、腕表、服饰、珠宝首饰等奢侈品，业务涵盖奢侈品的回收、寄卖、鉴定、清洁养护以及销售等。记者走访潮宗街上的7家 二奢店，其中有三家专门售卖各大奢侈品牌包包和配饰，有两家主打售卖CHANEL，还有两家售卖奢侈品成衣。虽然是寒冷的工作日，但每一家店铺都 有不少人进店挑选。 "平时工作日店里可能一天才接待十几位顾客，现在一上午客流在50人左右 ...

Core Viewpoint - The luxury goods market is experiencing a significant downturn, with major brands like Chanel and LVMH reporting declines in sales and profits, indicating a shift in consumer behavior and a reevaluation of luxury items as investment assets [1][2][3]. Group 1: Industry Performance - Richemont reported a 4% increase in revenue to €21.4 billion for the fiscal year 2025, but a 1% decline in operating profit to €3.76 billion, with the Asia-Pacific market suffering a 13% revenue drop, particularly in China where it fell by 23% [3]. - LVMH's revenue decreased by 2% to €84.683 billion, with net profit down 17% to €12.25 billion, while Kering's revenue fell by 12% to €17.194 billion and net profit dropped by 62% [3]. - Chanel's sales for 2024 were $18.7 billion, a 4.3% decrease year-on-year, with operating profit down 30% [3]. Group 2: Market Trends - The luxury goods market in China is projected to decline by 18%-20% in 2024, returning to 2020 levels, with leather goods expected to drop by 20%-25% [4]. - High-end commercial properties are also affected, with Beijing SKP's sales plummeting 17% to ¥22 billion, and other malls experiencing a 6% revenue decline [4]. - The second-hand luxury market is seeing increased demand as consumers seek value, with significant price drops reported in the resale of luxury items [7][9]. Group 3: Consumer Behavior - Consumers are becoming more cautious, focusing on practicality and value rather than viewing luxury items as investment tools, with many preferring traditional investment options like ETFs and bank deposits [13][15]. - The perception of luxury goods as financial assets is shifting, with consumers recognizing the marketing illusion behind the idea of luxury items as reliable investments [15]. - The second-hand market is gaining traction, with consumers looking for high-value items at lower prices, and classic brands like Chanel and Hermes being viewed as more stable investments [10][14]. Group 4: Investment Shifts - The average annual price increase for Chanel's Classic Flap bag from 2015 to 2023 was 8.5%, while Hermes Birkin crocodile skin bags saw annual appreciation rates of 10%-15% [12][14]. - As traditional investment returns decline, gold is becoming a preferred investment choice among high-net-worth individuals, with 15.7% still considering it their top investment option [15].