Core Viewpoint - The luxury goods market is experiencing a significant downturn, with major brands like Chanel and LVMH reporting declines in sales and profits, indicating a shift in consumer behavior and a reevaluation of luxury items as investment assets [1][2][3]. Group 1: Industry Performance - Richemont reported a 4% increase in revenue to €21.4 billion for the fiscal year 2025, but a 1% decline in operating profit to €3.76 billion, with the Asia-Pacific market suffering a 13% revenue drop, particularly in China where it fell by 23% [3]. - LVMH's revenue decreased by 2% to €84.683 billion, with net profit down 17% to €12.25 billion, while Kering's revenue fell by 12% to €17.194 billion and net profit dropped by 62% [3]. - Chanel's sales for 2024 were $18.7 billion, a 4.3% decrease year-on-year, with operating profit down 30% [3]. Group 2: Market Trends - The luxury goods market in China is projected to decline by 18%-20% in 2024, returning to 2020 levels, with leather goods expected to drop by 20%-25% [4]. - High-end commercial properties are also affected, with Beijing SKP's sales plummeting 17% to ¥22 billion, and other malls experiencing a 6% revenue decline [4]. - The second-hand luxury market is seeing increased demand as consumers seek value, with significant price drops reported in the resale of luxury items [7][9]. Group 3: Consumer Behavior - Consumers are becoming more cautious, focusing on practicality and value rather than viewing luxury items as investment tools, with many preferring traditional investment options like ETFs and bank deposits [13][15]. - The perception of luxury goods as financial assets is shifting, with consumers recognizing the marketing illusion behind the idea of luxury items as reliable investments [15]. - The second-hand market is gaining traction, with consumers looking for high-value items at lower prices, and classic brands like Chanel and Hermes being viewed as more stable investments [10][14]. Group 4: Investment Shifts - The average annual price increase for Chanel's Classic Flap bag from 2015 to 2023 was 8.5%, while Hermes Birkin crocodile skin bags saw annual appreciation rates of 10%-15% [12][14]. - As traditional investment returns decline, gold is becoming a preferred investment choice among high-net-worth individuals, with 15.7% still considering it their top investment option [15].

Core Viewpoint - The article discusses the emerging trend of using 3D printing technology to create luxury brand replicas at a significantly lower cost, enabling individuals to produce high-end fashion items at home [2][4][6]. Group 1: 3D Printing Technology in Fashion - 3D printing is a rapid prototyping technology that allows users to create three-dimensional objects by adding materials layer by layer based on digital models [5][6]. - The process of creating luxury items like LV bags can be done at home for as little as 20 yuan, making it accessible to a wider audience [4][6]. - Various luxury items, including Chanel and Gucci bags, can be replicated using 3D printing, showcasing the versatility of this technology in the fashion industry [7][8]. Group 2: Materials and Techniques - Common materials used in 3D printing include PLA (polylactic acid) and TPU (thermoplastic polyurethane), each with distinct properties suitable for different applications [12][17]. - PLA is biodegradable and easy to work with but lacks durability, while TPU offers better flexibility and strength, making it suitable for functional items [18][19]. - The cost of materials is relatively low, with PLA priced around 55 yuan per kilogram, allowing for affordable production of 3D printed items [15][18]. Group 3: DIY Culture and Community - The rise of 3D printing has fostered a DIY culture where individuals can create their own fashion items, leading to a community of enthusiasts sharing designs and techniques [25][26]. - Apps like "Bambu Handy" provide access to open-source models and tutorials, making it easier for beginners to start 3D printing [25][26]. - The trend has sparked interest in personalized and unique fashion items, allowing users to express their creativity and style [27][28]. Group 4: Industry Implications - Major fashion brands are also exploring 3D printing for their collections, with designers using the technology to create innovative and complex designs that were previously difficult to achieve [29][30]. - The ability to produce items quickly and with less waste aligns with the growing demand for sustainable fashion practices [30][41]. - 3D printing is seen as a way to enhance customization and reduce production times, which can be beneficial for brands looking to respond to market trends rapidly [41][42].