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这位35岁的女高管正在规划美国外卖巨头的未来
财富FORTUNE· 2025-06-03 12:16
Core Viewpoint - Parisa Sadrzadeh, an executive at DoorDash, has played a significant role in the company's strategic initiatives, including a recent $1.2 billion acquisition aimed at enhancing services for restaurants and retailers [1][5]. Group 1: Career Progression - Sadrzadeh graduated from the University of Washington in 2010 and initially took a temporary position at Amazon, which was not aligned with her long-term career goals in storytelling [1][2]. - Her curiosity and proactive approach led to her being noticed by a director at Amazon, resulting in her collaboration with an engineering team to automate tasks, which eventually led to her promotion to a product manager position within a year [2][3]. - By the age of 32, Sadrzadeh became one of the youngest female vice presidents in Amazon's history, overseeing the global demand-side platform, a critical component of Amazon's last-mile delivery operations [3][4]. Group 2: Transition to DoorDash - At 35, Sadrzadeh made a significant career move by joining DoorDash as the Vice President of Strategy and Operations, tasked with expanding the DoorDash Commerce Platform to assist restaurants and retailers [4][5]. - She led the decision for DoorDash to acquire SevenRooms for $1.2 billion, a company that develops software to help restaurants and hotels manage bookings and customer relationships [5]. - Sadrzadeh emphasized the importance of increasing foot traffic to physical stores, as these customers represent the highest profit margins for businesses [5].
DoorDash Plans to Acquire Hospitality Tech Firm SevenRooms
PYMNTS.com· 2025-05-06 15:01
Core Insights - DoorDash is set to acquire SevenRooms, a hospitality tech company based in New York City, which is seen as a significant expansion of DoorDash's Commerce Platform capabilities [1][7] - The acquisition aims to enhance the DoorDash Commerce Platform, allowing merchants to better serve customers across various channels and improve profitability through smarter marketing [2][5] Group 1: Acquisition Details - The deal is expected to close in the second half of the year, pending regulatory approvals and closing conditions [7] - This announcement coincides with DoorDash's agreement to acquire the U.K.-based food delivery platform Deliveroo for $3.9 billion [7] Group 2: Commerce Platform Enhancement - DoorDash's Commerce Platform, introduced in September, provides tools for merchants to create direct channels for customer engagement, whether online, via phone, or in-store [2][3] - The platform includes features for delivery through merchants' own apps or websites, online ordering, and AI-powered phone ordering systems [3] Group 3: SevenRooms Overview - SevenRooms, launched in 2011, offers integrated tools for marketing, operations, and guest experience, aimed at helping hospitality businesses strengthen guest relationships and drive revenue growth [4] - The combination of DoorDash's scale and digital innovation with SevenRooms's in-store capabilities is expected to enhance merchants' growth across both first-party and third-party channels [5] Group 4: Market Context - The acquisition comes at a time when U.S. consumers are dining out less frequently due to financial pressures, as noted by Wendy's CEO and a report from Fiserv [6]