Core Insights - L'Oréal is undergoing significant executive changes aimed at strengthening its leadership in key markets, particularly the U.S. and Asia-Pacific, to sustain business growth and enhance digital transformation [1][3][26] Group 1: Executive Changes - L'Oréal announced multiple personnel changes within its executive committee, effective January 1, 2026, with transitions starting from October 1, 2025 [1][4] - The adjustments involve six key positions, primarily through internal promotions or cross-assignments, affecting regions such as North America, Europe, and Hong Kong [4][15] - David Greenberg has been appointed as the new Chairman of L'Oréal USA, emphasizing the importance of the U.S. market for future growth [7][10] Group 2: Market Focus - The company aims to enhance its leadership in the U.S. market through a dual management structure, with Greenberg collaborating with the CEO of L'Oréal USA [7][10] - L'Oréal is also focusing on expanding its travel retail business in the Asia-Pacific region, with Eva Yu appointed as the new Travel Retail President [19][21] Group 3: Performance Context - L'Oréal's sales for the first half of 2025 reached €22.473 billion (approximately ¥186.46 billion), showing a slight year-on-year increase of 1.6% [22][30] - The North American market, however, has shown slow growth, with a year-on-year increase of only 0.4%, indicating potential challenges in this key region [23][26] Group 4: Industry Trends - The executive reshuffling at L'Oréal reflects a broader trend in the beauty industry, with other major companies like Estée Lauder and Shiseido also announcing significant personnel changes amid ongoing market pressures [30]

Core Insights - L'Oréal USA has appointed Alexis Perakis-Valat as CEO, succeeding David Greenberg, who will take on the newly created role of chairman of L'Oréal USA, effective January 1, 2026 [1][2][3] Leadership Changes - Alexis Perakis-Valat is currently the president of L'Oréal's Consumer Products division, which is the largest within the group, and will be succeeded by Fabrice Megarbane [2] - David Greenberg, who has been with L'Oréal for 32 years, led the division to nearly 12 billion euros in sales, up from around 8 billion euros in 2021 [3][4] Market Strategy - The creation of the chairman role highlights the strategic importance of the U.S. market for L'Oréal's future growth [3] - Greenberg emphasized the need for agility and a culture that feels small despite the company's size, focusing on external relations and public affairs in his new role [5] Consumer Trends - Greenberg noted that consumer confidence has improved throughout 2025, with a need to cater to a diverse range of consumers with varying spending abilities [6][7] - The Consumer Products Division has seen significant growth, particularly in emerging markets, which accounted for 50% of its growth in 2024 [11] Financial Performance - The Consumer Products Division reported a 1.1% rise in sales on a reported basis and a 2.8% increase in like-for-like terms, reaching 8.41 billion euros in the first half of 2025 [15] Innovation and Sustainability - Perakis-Valat has driven innovation within the division, launching key products and enhancing beauty services powered by technology [10] - The division has also made strides in sustainability, redesigning product ranges and launching refill pouches with 60% less plastic [14]