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李斌另一面:炒掉20多个VP,强腕发起盈利之战
3 6 Ke· 2025-03-25 12:06
Core Insights - NIO aims to achieve profitability in Q4 2024, emphasizing the need for immediate financial improvement after years of losses [3][5][25] - The company reported a revenue of 65.73 billion yuan for 2024, a year-on-year increase of 18.2%, but also a net loss of 20.4732 billion yuan [5][6] - NIO is undergoing significant management changes, including the dismissal of over 20 VPs, to enhance operational efficiency and accountability [3][6] Financial Performance - NIO's total revenue for 2024 reached 65.73 billion yuan, with Q4 revenue at 19.7 billion yuan, reflecting a 6% quarter-on-quarter growth [5][6] - The adjusted net loss for the year was 20.4732 billion yuan, with R&D expenses amounting to 13.037 billion yuan, a decrease of 2.9% year-on-year [5][6] - The overall gross margin improved to 12%, with vehicle gross margin at 13% [5][6] Strategic Initiatives - NIO has transitioned to a business unit model focusing on ROI (Return on Investment) to enhance financial discipline across departments [8][10] - The company is implementing a "Cost Mining" initiative to reduce expenses and improve profitability, inspired by successful practices from other firms [13] - NIO plans to launch six new products this year, aiming for a significant increase in sales volume, targeting around 440,000 units by 2025 [16][18] Product and Technology Development - The company is set to introduce 17 globally leading technologies with the launch of the ET9 model, which includes advancements in chips and operating systems [22] - NIO's collaboration with CATL for battery swapping is seen as a key factor in establishing a mainstream energy replenishment model [24] - The establishment of a robust sales and service network is crucial for supporting the new brands, with plans for 450 stores under the NIO umbrella [24]