Core Viewpoint - Yatsen E-commerce, the parent company of the cosmetics brand Perfect Diary, reported a significant narrowing of net losses in its financial results for the first half and second quarter of 2025, indicating potential for profitable growth despite ongoing challenges in the beauty industry [1][3]. Financial Performance - In the first half of 2025, Yatsen E-commerce achieved revenue of 1.92 billion yuan, a 22.4% increase from 1.568 billion yuan in the same period of 2024 [1]. - The net loss for the first half of 2025 was 25.08 million yuan, compared to a net loss of 210 million yuan in the same period of 2024 [1]. - For the second quarter of 2025, revenue reached 1.09 billion yuan, up 36.8% from 795 million yuan in the second quarter of 2024 [1]. - The net loss for the second quarter of 2025 was 19.5 million yuan, a significant improvement from a net loss of 85.5 million yuan in the same quarter of 2024 [1]. Business Challenges - The beauty industry is experiencing a slowdown, and Yatsen E-commerce has faced development bottlenecks since its peak performance in 2019, when revenue was 3.031 billion yuan, growing 377% year-on-year [3][4]. - The company's revenue has been on a downward trend since 2022, with figures of 3.706 billion yuan, 3.415 billion yuan, and 3.393 billion yuan for 2022, 2023, and 2024 respectively, reflecting year-on-year declines of -36.5%, -7.9%, and -0.6% [3][4]. Strategic Shifts - Yatsen E-commerce is undergoing a transformation, focusing on "self-sustaining" strategies and launching a "second entrepreneurship" initiative to adapt to external uncertainties [4]. - The skincare segment, which includes brands like "完子心选" and acquisitions of KORRES, EVE LOM, and DR. WU, has shown rapid growth, with skincare revenue increasing by 78.7% to 580 million yuan in the second quarter of 2025, accounting for 53.5% of total revenue [4][5]. Marketing and Brand Image - The company's heavy reliance on marketing has led to increased costs, with marketing expenses rising from 309 million yuan in 2018 to 3.412 billion yuan in 2020, a growth of over 1004% [6][7]. - Despite high marketing expenditures, consumer fatigue with advertising has diminished the effectiveness of these strategies, leading to a decline in brand reputation and increased complaints regarding product quality and customer service [9][10]. - The stock price of Yatsen E-commerce has significantly dropped, losing 63.7% from its peak, reflecting declining investor confidence due to prolonged losses [7][8].

Core Viewpoint - Yatsen Holding Limited (YSG) shows positive financial performance with a notable increase in revenue and net profit, indicating growth potential in the beauty market [1][2]. Financial Performance - As of March 31, 2025, Yatsen's total revenue reached 834 million RMB, reflecting a year-on-year growth of 7.78% [1]. - The company's net profit attributable to shareholders was -5.303 million RMB, which represents a significant year-on-year increase of 95.74% [1]. Upcoming Events - Yatsen is scheduled to disclose its interim report for the fiscal year 2025 on August 19, with the actual date subject to company announcement [2]. Company Overview - Yatsen Holding Limited is a Cayman Islands-registered holding company, primarily operating through its subsidiary Guangzhou Yatsen E-commerce Co., Ltd [2]. - Founded in 2016, the company is a leading player in the Chinese beauty market, offering a range of brands including Perfect Diary, Little Ondine, and DR.WU [2]. - The company engages customers through both online and offline channels, with a strong presence on major e-commerce, social, and content platforms in China [2].