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Galenic法国科兰黎全国首家科技护肤精品店盛大启幕,引领科技护肤新时代
Core Insights - Galenic, a pioneering skincare brand from France, has opened its first technology skincare boutique in Shenzhen, China, showcasing its effective skincare products and launching the "Galenic Cellular Technology Skincare Solution" [1][3][4] - The boutique aims to provide a high-end skincare experience, aligning with the pursuit of beauty among Shenzhen's innovative and high-educated consumer base [3][4] Group 1: Store Launch and Design - The first technology skincare boutique is located in the luxury commercial landmark, Shenzhen MixC, emphasizing the brand's commitment to high-end consumer experiences [3] - The store's design, inspired by the microscopic world of cells, won the "2024 Fashion Bazaar Art Award for Annual Technology Skincare Aesthetic Space," merging scientific rigor with aesthetic romance [3][4] Group 2: Product and Technology - Galenic has over 45 years of experience in cellular-level skincare research, focusing on targeted penetration technology to create effective skincare formulations [4] - The "Galenic Cellular Technology Skincare Solution" offers personalized skincare plans based on an analysis of eight skin conditions, utilizing high-purity active products and customized skincare devices [4][5] Group 3: Market Strategy and Future Plans - The opening of the boutique signifies Galenic's determination to deepen its presence in the Chinese market, with plans for further offline expansion starting in 2025 [5] - The brand aims to continue exploring cellular skincare innovations while providing exceptional service experiences to its members [5]
逸仙电商20250622
2025-06-23 02:09
逸仙电商 20250622 摘要 公司战略转型初见成效,从过度依赖营销转向产品研发和品牌建设,首 席研发官的加入构建了全球研发体系,包括三个研发中心、一个合资工 厂和六个共建实验室,为中高端护肤领域发展奠定基础。 护肤板块成为增长引擎,2024 年营收占比达 41%,2025 年 Q1 持续 增长。科兰黎、达尔夫和伊芙龙三大品牌定位清晰,分别针对高端、油 痘肌和高端卸妆市场,依赖自研新品实现规模放量,驱动整体毛利率提 升。 完美日记品牌重塑,从大众彩妆向科技引领的妆养一体品牌转型,价格 带升级至 150 元左右,重点发展底妆产品线,目标底妆销量占比达 50%,旨在提升消费者忠诚度和利润率。 毛利率提升主要受益于高毛利产品占比增加,特别是高端护肤品和完美 日记的毛利率提高。尽管渠道结构变化可能带来影响,但整体毛利率仍 有上升空间,中高端护肤增速明显将继续推动整体毛利上升。 销售费用率较高源于规模效应不足和抖音渠道费比高,未来随着核心品 牌成熟和 ToB 渠道比例提高,销售费用率有望优化并下降,从而提升盈 利能力。 Q&A 公司过去几年转型的核心变化是什么? 过去几年的转型核心在于从流量驱动的单一品牌公司转变为品 ...
这一国货品牌,准备出海反向收购!
第一财经· 2025-05-20 02:22
2025.05. 20 在5月19日举行的珀莱雅(603605.SH)2024年度股东大会上,公司董事长侯军呈表示,公司考虑 通过巴黎分公司进行并购,填补公司在婴童、香水、男士护肤等赛道的空白,并购后会将新品牌引入 国内。 如今,在美妆国货崛起的背景下,本土企业站到了买家的位置,开始反向收购。 本文字数:932,阅读时长大约1.5分钟 作者 | 第一财经 刘晓颖 珀莱雅预备通过海外并购来填补其细分赛道的空白。 具体会收购哪些品牌?珀莱雅方面表示,这是未来规划,目前暂时还没有具体的细节。 从营收规模来看,珀莱雅在国内的美妆企业已经坐稳第一,去年成为首个收入破百亿的本土美妆公 司。该公司去年的营业收入为107.78亿元,同比增长21.04%;归母净利润15.52亿元,同比增长 30.00%。2025第一季度,公司营收23.59亿元,同比增长8.13%,归母净利润同比增长28.87% 至3.9亿元。 近年来,珀莱雅通过品牌升级和矩阵化战略,持续拓展产品线。除了同名品牌,旗下还有多个品牌, 比如2019年收购的彩妆品牌彩棠,2021年收购的日本洗护品牌Off&Relax等。不过,公司目前的 主力还是同名珀莱雅,其余品 ...
逸仙电商业绩延续增长:第一季度营收增至8.3亿元 符合此前业绩指引
Zheng Quan Ri Bao· 2025-05-16 11:08
Core Insights - The company reported a revenue increase to 830 million yuan in Q1 2025, representing a year-on-year growth of 7.8%, continuing its growth trend [2] - The skincare segment, including brands Galénic, DR.WU, and EVELOM, saw a net income increase of 58%, contributing to a 47.7% growth in skincare revenue, totaling 360 million yuan [2] - The skincare segment accounted for 43.5% of total revenue, maintaining over 30% for 12 consecutive quarters [2] - Gross profit increased by 9.7% year-on-year, with a gross margin rising to 79.1%, marking a historical high for the quarter [2] - The company achieved a Non-GAAP net profit of 7.14 million yuan, marking two consecutive quarters of positive revenue growth and profitability [2] - The company emphasizes R&D as a core strategy for future growth, with Q1 2025 R&D investment nearing 22.64 million yuan, and a cumulative investment of over 580 million yuan since 2020 [2] Market Analysis - Analysts view the Q1 performance as a strong start, with strategic transformation yielding results, laying a solid foundation for stable growth throughout the year [3] - The company projects Q2 2025 total revenue between 810 million and 890 million yuan, indicating a year-on-year growth of approximately 2% to 12% [3] - The board has approved a new stock repurchase plan, allowing for the buyback of up to 30 million USD in common stock over the next 24 months, reflecting management's confidence in the company's long-term prospects [3]