Core Insights - The current trend in NBA player investments is heavily focused on AI, with several players actively investing in AI-related companies and projects [2][3] - Russell Westbrook has launched an AI funeral service platform named "Eazewell," aimed at simplifying the funeral process for families [2][5] Investment Trends - NBA players are increasingly investing in AI, with notable figures like Giannis Antetokounmpo and Kevin Durant backing various AI companies [2] - The NBA itself is collaborating with AI application HomeCourt to enhance player skill development through technology [3] Company Overview: Eazewell - Eazewell is co-founded by Russell Westbrook, his high school teammate, and former NBA player Kemba Walker, focusing on AI-driven funeral services [2][4] - The platform aims to streamline the complex process of managing funeral arrangements and related services for grieving families [5] Market Need - The service addresses the cumbersome process families face after losing a loved one, which often involves multiple account cancellations and service terminations [5] - Eazewell has already provided services to over 1,000 families during its testing phase and is currently free of charge for users [5] Challenges and Criticism - Despite its noble intentions, Eazewell has faced skepticism from investors regarding its business model and market potential, which some view as limited [6] - The emotional motivations behind Westbrook's investment stem from personal experiences with loss, particularly the death of his high school friend Khelcey Barrs III [6][14]