Core Viewpoint - The article discusses the trend of NBA players investing in various sectors, particularly highlighting the recent focus on AI technologies and the unique venture of Russell Westbrook into the funeral service industry with his startup Eazewell [3][4][8]. Investment Trends - NBA players are increasingly investing in AI-related projects, with notable figures like Giannis Antetokounmpo and Kevin Durant making significant investments in AI companies [4]. - The NBA itself has partnered with AI application HomeCourt to enhance player skill assessment through artificial intelligence [5]. Eazewell Overview - Eazewell, co-founded by Russell Westbrook, aims to simplify the funeral process using AI technology, addressing the complexities families face after losing a loved one [7][8]. - The platform currently has 11 employees and has provided services to over 1,000 families during its testing phase, now offering free access to users without advertisements [7]. Emotional Background - Westbrook's motivation for founding Eazewell stems from personal experiences with loss, particularly the death of his high school friend Khelcey Barrs III, which deeply impacted his perspective on the funeral process [8][9][11]. - The emotional connection to the service is emphasized by Westbrook's desire to alleviate the burdens families face during difficult times, allowing them to focus on grieving rather than administrative tasks [13]. Market Reception - Despite the noble intentions behind Eazewell, some investors view its business model as underdeveloped and believe it may only serve a niche market [8].