Core Insights - Hyundai Motor America reported total sales of 71,003 units in September 2025, marking a 14% increase compared to September 2024, achieving an all-time record for the month [1][6][7] - Electric vehicle (EV) sales surged by 153% year-over-year, reinforcing Hyundai's leadership in sustainable mobility [1][7] - The company introduced new pricing strategies for the IONIQ 5, including cash incentives and price reductions, to enhance vehicle accessibility [2][5] September Sales Performance - Retail sales rose by 7% to 57,435 units in September 2025, driven by strong performances in both electrified and core models [3] - Electrified vehicles constituted 38% of the retail sales mix, with IONIQ 5 retail sales increasing by 151% year-over-year [3] - Key models such as the Santa Fe and Elantra HEV saw significant sales growth, with increases of 45% and 89% respectively [3] Q3 Sales Highlights - Hyundai achieved record total sales of 239,069 units in Q3 2025, a 13% increase over Q3 2024 [4][6] - Retail sales for Q3 rose by 11% year-over-year to 209,520 units, setting new records for models including Elantra N, Palisade, IONIQ 5, and Santa Fe Family [4] Pricing and Incentives - Hyundai is reducing prices on the 2026 IONIQ 5 by up to $9,800 depending on trim, while maintaining $7,500 cash incentives for 2025 models [5][7] - These pricing strategies reflect Hyundai's commitment to affordability and its long-term EV strategy, including U.S. production initiatives [5] Model-Specific Sales Data - The IONIQ 5 recorded sales of 8,408 units in September 2025, a 152% increase from the previous year [9] - The Elantra saw sales of 13,808 units, up 23% year-over-year, while the Santa Fe achieved sales of 10,114 units, an increase of 28% [9] - The Kona and Nexo models experienced declines in sales, with the Kona down 21% and the Nexo down 50% [9]