Core Insights - Hyundai Motor America achieved its fifth consecutive year of record annual retail sales and third straight year of record total sales in 2025, with December sales reaching 78,930 units, a 1% increase from December 2024, marking the best-ever December results [1][8]. Sales Performance - In December 2025, hybrid total sales surged by 71%, setting a new all-time monthly record, with models like Elantra, Santa Fe, Sonata, Tucson, and Palisade HEVs leading the sales [3]. - Despite a slight 1% dip in Q4 sales, Hyundai demonstrated strong momentum, with record Q4 total sales for Santa Fe, Tucson, and Palisade, and HEV category sales up 52% on the quarter [4]. - For the year 2025, Hyundai sold 772,712 vehicles, achieving its best-ever annual retail sales for the fifth consecutive year, while total sales reached 901,686 vehicles, establishing a record for the third straight year [5]. Model Performance - The core SUV lineup, including Tucson, Santa Fe, and Palisade, continued to drive double-digit growth, with retail sales up 8% and total sales up 10% combined [3]. - Specific model performances included: - Elantra: 11,375 units sold in December 2025, a 2% decrease from December 2024 [11]. - Ioniq 5: 2,279 units sold in December 2025, a 50% decrease from December 2024 [11]. - Palisade: 11,692 units sold in December 2025, a 14% increase from December 2024 [11]. - Santa Fe: 14,440 units sold in December 2025, an 8% increase from December 2024 [11]. - Tucson: 22,193 units sold in December 2025, a 10% increase from December 2024 [11]. Industry Recognition - Hyundai Motor Company was named one of the 'World's Best Companies 2025', ranking 33rd out of 1,000 organizations in TIME and Statista's list [9]. - The company received 21 IIHS Top Safety Awards, including 10 for Hyundai models, reaffirming its leadership in automotive safety [9]. - The all-new Palisade Hybrid was recognized in Car and Driver's 10Best Trucks and SUVs list for 2026, and it was named Best Midsize Three-Row SUV by Car Confections [9][10].

Hyundai Motor Group said its sales in the US rose just slightly year-on-year to 154,308 units in November 2025, despite the introduction of a 25% tariff on imports from South Korea earlier this year. The group’s sales were supported by strong demand for SUVs and hybrid-electric models. The 0.1% sales rise last month included a 2% decline in sales by Hyundai Motor to 82,306 units, including its Genesis brand, while Kia Corporation’s sales increased by 2.7% to 72,002 units. Sales data released by the two b ...

Core Insights - Hyundai Motor America reported total sales of 71,003 units in September 2025, marking a 14% increase compared to September 2024, achieving an all-time record for the month [1][6][7] - Electric vehicle (EV) sales surged by 153% year-over-year, reinforcing Hyundai's leadership in sustainable mobility [1][7] - The company introduced new pricing strategies for the IONIQ 5, including cash incentives and price reductions, to enhance vehicle accessibility [2][5] September Sales Performance - Retail sales rose by 7% to 57,435 units in September 2025, driven by strong performances in both electrified and core models [3] - Electrified vehicles constituted 38% of the retail sales mix, with IONIQ 5 retail sales increasing by 151% year-over-year [3] - Key models such as the Santa Fe and Elantra HEV saw significant sales growth, with increases of 45% and 89% respectively [3] Q3 Sales Highlights - Hyundai achieved record total sales of 239,069 units in Q3 2025, a 13% increase over Q3 2024 [4][6] - Retail sales for Q3 rose by 11% year-over-year to 209,520 units, setting new records for models including Elantra N, Palisade, IONIQ 5, and Santa Fe Family [4] Pricing and Incentives - Hyundai is reducing prices on the 2026 IONIQ 5 by up to $9,800 depending on trim, while maintaining $7,500 cash incentives for 2025 models [5][7] - These pricing strategies reflect Hyundai's commitment to affordability and its long-term EV strategy, including U.S. production initiatives [5] Model-Specific Sales Data - The IONIQ 5 recorded sales of 8,408 units in September 2025, a 152% increase from the previous year [9] - The Elantra saw sales of 13,808 units, up 23% year-over-year, while the Santa Fe achieved sales of 10,114 units, an increase of 28% [9] - The Kona and Nexo models experienced declines in sales, with the Kona down 21% and the Nexo down 50% [9]