Core Viewpoint - FILA has officially renewed its partnership with the China Open and upgraded to the exclusive official sports footwear and apparel sponsor, marking a new chapter in its tennis strategy [1][3] Group 1: Partnership and Sponsorship - FILA has been collaborating with the China Open for six consecutive years and has now become the exclusive official sports footwear and apparel sponsor [3] - The partnership includes the launch of the "FILA x CHINA OPEN" co-branded tennis series, showcasing a diverse and extended tennis style through bold colors and rich materials [3] Group 2: Strategic Initiatives - FILA is establishing a "technology + aesthetics" ecosystem in collaboration with Beijing Sport University and Beijing Institute of Fashion Technology, focusing on product innovation and cultural integration in tennis [1][4] - The company aims to promote the popularization, scientific approach, and fashionability of tennis in China through a comprehensive strategy that includes events, players, youth training, and community engagement [3] Group 3: Future Plans - FILA plans to continue working with industry partners to foster the growth of tennis culture in China, integrating sports into everyday life and meeting the diverse needs of Chinese families for sports fashion [4]

Group 1 - FILA has officially renewed its sponsorship with the China Open and upgraded to the exclusive official sportswear sponsor [1][10] - The brand has partnered with Beijing Sport University and Beijing Institute of Fashion Technology to establish a "Technology + Aesthetics" collaborative ecosystem [1][14] - The top-ranked Chinese men's tennis player, Bu Yunchaokete, has been announced as FILA's first tennis ambassador in China [1][7] Group 2 - FILA positions itself as a leading tennis brand through iconic products, top athlete collaborations, and event sponsorships [4] - The brand's 2030 growth strategy focuses on developing tennis and golf as elite sports, emphasizing the integration of sports aesthetics and professionalism [4][6] - FILA aims to promote the popularization, scientific approach, and fashionability of tennis in China through a comprehensive strategic cooperation system [6] Group 3 - The partnership with the China Open has been ongoing for six years, with plans to enhance youth training systems and community event operations [11] - FILA has launched the "FILA x CHINA OPEN" co-branded tennis series as part of its sponsorship upgrade [10] Group 4 - The "Technology + Aesthetics" project will create a foundational database for tennis performance and accelerate product innovation [14] - FILA plans to develop landmark tennis courts in over 30 cities across China as part of its "Most Beautiful Court Plan" [14] Group 5 - The "Self-Defined" tennis show showcased FILA's commitment to blending sports and fashion, highlighting the brand's unique style and aesthetic in tennis [15][17] - The event featured a range of designs that break the boundaries between professional sports and fashion, emphasizing the diversity and extension of tennis style [15]