出品｜虎嗅商业消费组 作者｜柳柳 编辑｜苗正卿 题图｜FILA 当网球成为中产新宠，FILA选择All in。 从签下网球运动代言人到重塑产品，这家安踏旗下的"现金牛"正试图在巨头环伺的网球赛道上，抢注属于自己的未来。但这注定也是一场用短期阵痛换 取长期地位的豪赌。 在北京首创·郎园Station一座艺术馆的聚光灯下，FILA宣布与中国网球公开赛续约，升级为中网独家官方运动鞋服赞助商。看似一场常规的商业合作， 对FILA而言，却更像是一次意图鲜明的"抢注"加码网球生态的宣言。 与此同时，FILA也同步揭晓了三大战略动作：携手北京体育大学与北京服装学院共建"科技+美学"产学研生态链，签下中国男子网球头号选手布云朝克 特成为首位网球代言人，并发布融合专业性能与时尚设计的全新网球装备系列。 这一系列精心策划的动作，是FILA战略转向的缩影，折射出FILA避开大众运动品类的红海竞争，以网球生态为支点，撬动高端运动时尚市场的野心， 也直指4亿人规模的中产阶层核心战场。 毕竟，网球这项兼具社交属性、专业门槛与时尚基因的运动，与中产阶层运动趋势高度贴合。此前，FILA三大网球经典产品，就包括苏珊裙，经典历 史迭代款Sett ...

Group 1 - FILA has officially renewed its sponsorship with the China Open and upgraded to the exclusive official sportswear sponsor [1][10] - The brand has partnered with Beijing Sport University and Beijing Institute of Fashion Technology to establish a "Technology + Aesthetics" collaborative ecosystem [1][14] - The top-ranked Chinese men's tennis player, Bu Yunchaokete, has been announced as FILA's first tennis ambassador in China [1][7] Group 2 - FILA positions itself as a leading tennis brand through iconic products, top athlete collaborations, and event sponsorships [4] - The brand's 2030 growth strategy focuses on developing tennis and golf as elite sports, emphasizing the integration of sports aesthetics and professionalism [4][6] - FILA aims to promote the popularization, scientific approach, and fashionability of tennis in China through a comprehensive strategic cooperation system [6] Group 3 - The partnership with the China Open has been ongoing for six years, with plans to enhance youth training systems and community event operations [11] - FILA has launched the "FILA x CHINA OPEN" co-branded tennis series as part of its sponsorship upgrade [10] Group 4 - The "Technology + Aesthetics" project will create a foundational database for tennis performance and accelerate product innovation [14] - FILA plans to develop landmark tennis courts in over 30 cities across China as part of its "Most Beautiful Court Plan" [14] Group 5 - The "Self-Defined" tennis show showcased FILA's commitment to blending sports and fashion, highlighting the brand's unique style and aesthetic in tennis [15][17] - The event featured a range of designs that break the boundaries between professional sports and fashion, emphasizing the diversity and extension of tennis style [15]