Core Insights - Amazon has launched its longest-ever Prime Day event, expanding from 48 to 96 hours, running from July 8 to 11, with expectations of significant online spending [1][2] - U.S. online sales during this event are projected to reach a record $23.8 billion, marking a 28.4% year-over-year increase [2] - The event's spending is anticipated to be equivalent to the combined online spending of two Black Fridays [2] E-commerce Trends - Amazon is offering millions of discounts across various product categories, with daily deal drops to encourage frequent consumer engagement [4] - Mobile shopping is expected to account for $12.5 billion, or 52.5% of total sales, highlighting the importance of mobile channels for impulse purchases [5] - Discounts across categories are expected to match last year's levels, with apparel at 24%, electronics at 22%, and other categories following [6] Technological Innovations - The use of generative AI-powered shopping assistants and chatbots is expected to increase, with traffic from AI sources projected to surge by 3,200% compared to last year [7] - The Buy Now, Pay Later (BNPL) option is forecasted to rise to 8% of overall online sales during the event, up from 7.6% in 2024 [8] Investment Opportunities - Investors can consider ETFs with significant allocations to Amazon, including ProShares Online Retail ETF (24.5% allocation), Fidelity MSCI Consumer Discretionary Index ETF (24.2%), and others [3][9][10][11][12][13] - ProShares Online Retail ETF has an asset base of $78.3 million, while Fidelity MSCI Consumer Discretionary Index ETF has $1.8 billion [9][10] - Vanguard Consumer Discretionary ETF holds a 22.8% allocation to Amazon and has an asset base of $6.1 billion [11]

Core Insights - Amazon reported stronger-than-expected first-quarter 2025 results, surpassing earnings and revenue estimates but provided a cautious second-quarter operating income guidance due to tariff uncertainties [1][3][6] Financial Performance - Earnings per share reached $1.59, exceeding the Zacks Consensus Estimate of $1.35 and up from 98 cents a year ago [3] - Revenues grew 10% year over year to $155.7 billion, surpassing the consensus estimate of $154.56 billion [3] - Amazon's advertising business was the fastest-growing division, with ad revenues increasing 19% year over year to $13.9 billion [4] - Online store sales grew 6% to $57.41 billion, while Amazon Web Services (AWS) revenues soared 17% year over year to $29.3 billion [4] Future Outlook - For the second quarter of 2025, Amazon expects revenues in the range of $159-$164 billion, with a consensus estimate of $160.46 billion [6] - Operating income is projected to be between $13 billion and $17.5 billion, with a cautious outlook due to uncertain consumer demand influenced by tariff policies [6] Investment Focus - Several ETFs with significant allocations to Amazon include: - ProShares Online Retail ETF (ONLN) with 23.9% allocation to Amazon and $66.3 million in assets [7] - Fidelity MSCI Consumer Discretionary Index ETF (FDIS) with 22.2% allocation and $1.7 billion in assets [8] - Vanguard Consumer Discretionary ETF (VCR) with 22% allocation and $5.3 billion in assets [9] - Consumer Discretionary Select Sector SPDR Fund (XLY) with 21.9% allocation and nearly $19.5 billion in assets [11] - VanEck Vectors Retail ETF (RTH) with 18.1% allocation and $235.9 million in assets [12]