1月13日，中文在线(300364.SZ)披露2025年度业绩预告，公司聚焦全球短剧出海与AI内容工业化赛道加 大战略性投入，预计全年归属于上市公司股东的净利润亏损58000万元至70000万元，扣非后亏损57930 万元至69930万元。值得关注的是，中文在线2025年第四季度净利润及扣非净利润预计亏损5959万元至 17959万元，亏损额环比大幅收窄39%至80%，减亏态势明显。在政策支持、技术迭代、资本补充与行 业流量倾斜等多重利好下，公司长期增长基础持续夯实。 作为数字文化出海领军企业，公司精准把握全球微短剧市场机遇。《中国微短剧行业发展白皮书 （2025）》显示海外微短剧市场在2025年前8个月总收入已达15.25亿美元，同比增长194.9%，海外微短 剧应用程序总下载量约7.3亿次，同比增长370.4%。公司持续加大FlareFlow等海外平台推广力度，布局 契合国家"鼓励文化产品走向世界"的方向。 政策与行业层面形成双重支撑："十五五"规划完善国际传播体制，国务院多维度扶持文化出口企业；中 国企业在全球微短剧市场占据主导地位，收入前20应用中九成具中国背景，贡献91%市场收入，国内近 6.96亿 ...

Core Insights - The core viewpoint of the articles emphasizes the growth and transformation of Chinese online content, particularly in the short drama sector, driven by innovative business models and strategic international expansion [1][5][7] Financial Performance - In the first half of 2025, the company reported revenue of 556 million yuan, representing a year-on-year growth of 20.40% [1] - The short drama market in China is projected to reach 634 billion yuan by 2025, with a user base of 662 million by the end of 2024 [1] Industry Trends - The short drama industry is evolving from a "fast-moving consumer product" to a "new mainstream content" [1] - The National Radio and Television Administration has emphasized the importance of high-quality content in the short drama sector, advocating for a focus on premium production [2] Strategic Initiatives - The company has shifted its strategy from "copyright distribution" to "content production," establishing a dedicated short drama department and a self-produced drama team [3] - Successful short dramas have achieved significant viewership, with titles like "A Piece of Cloth" surpassing 2 billion views within 20 days [3] Content Ecosystem - The company supports over 5.6 million content resources and 4.5 million authors through platforms like 17K Novel Network, facilitating the adaptation of web literature into short dramas [4] - The introduction of AI tools has enhanced production efficiency, with over 100 AI-generated dramas produced in the first half of 2025 [4] International Expansion - The company is focusing on overseas markets, with the newly launched FlareFlow platform showing a user revenue growth of over 500% within three months [5] - The strategy includes building local teams in target markets to ensure culturally relevant content while leveraging AI for cross-cultural storytelling [6] Conclusion - The short drama industry is experiencing a shift towards high-quality content, with the company positioning itself as a leader in both domestic and international markets [7] - The evolving consumer habits and demand for cross-cultural narratives present significant opportunities for growth in the global content landscape [7]